--- title: "Native vs Pantene: Which is searched more in the United States?" description: "Is Native or Pantene more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/native-vs-pantene" publisher: "Brandwave" --- # Native vs Pantene: Which is searched more in the United States? Is Native or Pantene more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Native and Pantene - **Competitive set**: Shampoo brands - **Market**: United States - **Month measured**: Sep 2026 - **Native Share of Search**: 5.3% - **Pantene Share of Search**: 2.9% ## Is Native or Pantene more popular in search? - In September 2026, Native had more branded searches than Pantene among shampoo brands in the United States. Native had about 49,500 branded searches, while Pantene had 27,100. Native made up 5.3% of all shampoo brand searches we track, and Pantene accounted for 2.9%. - Native was ahead of Pantene in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Native’s share of searches among shampoo brands in the United States moved from 5.2% to 5.3%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending September 2026, Pantene’s share of searches among shampoo brands in the United States moved from 2.8% to 2.9%, and its estimated monthly branded searches held steady at 27.1K. ## Top shampoo brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Native nor Pantene showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pureology | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Redken | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Olaplex | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Herbal Essences | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Dove | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Kérastase | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Amika | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | K18 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moroccanoil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Native | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Head & Shoulders | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Garnier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Briogeo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo brands - Asked ChatGPT "Which shampoo should I use?": named none of the brands we track - Asked ChatGPT "What are the best shampoo brands?": 1. Redken, 2. Pureology, 3. Kérastase, 4. Olaplex, 5. Dove - Asked ChatGPT "What is the best shampoo for hair loss?": named none of the brands we track - Searched Google, AI Overview "shampoo": 1. Herbal Essences, 2. Redken, 3. Pureology, 4. Olaplex - Searched Google, AI Overview "best shampoo": 1. Pureology, 2. Olaplex, 3. Dove, 4. Amika Not named in any answer: K18, Moroccanoil, Native, Head & Shoulders, TRESemmé, Garnier, Pantene and Briogeo. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States shampoo brands in September 2026? - In September 2026, Pantene fell from 12th to 14th among shampoo brands in the United States. ## Month by month | Month | Native estimated searches | Native Share of Search | Native rank | Pantene estimated searches | Pantene Share of Search | Pantene rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 5.2% | 7 | 27.1K | 2.8% | 14 | | Nov 2025 | 40.5K | 3.1% | 10 | 27.1K | 2.1% | 14 | | Dec 2025 | 40.5K | 3.6% | 9 | 33.1K | 2.9% | 12 | | Jan 2026 | 40.5K | 3.7% | 9 | 33.1K | 3% | 13 | | Feb 2026 | 40.5K | 4.3% | 8 | 27.1K | 2.9% | 14 | | Mar 2026 | 49.5K | 4.9% | 6 | 33.1K | 3.3% | 12 | | Apr 2026 | 40.5K | 4.1% | 9 | 27.1K | 2.8% | 14 | | May 2026 | 40.5K | 4.3% | 8 | 33.1K | 3.5% | 11 | | Jun 2026 | 40.5K | 4.6% | 7 | 27.1K | 3.1% | 12 | | Jul 2026 | 49.5K | 5.2% | 6 | 27.1K | 2.9% | 13 | | Aug 2026 | 49.5K | 5% | 6 | 33.1K | 3.3% | 12 | | Sep 2026 | 49.5K | 5.3% | 6 | 27.1K | 2.9% | 14 | ## How each brand is measured Brandwave collects information about searches that people make online using Native’s and Pantene’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Native**: Measured on the search term “native shampoo”. - **Pantene**: Measured on the search term “pantene”. - [Native profile](/demand/us/brands/native) - [Pantene profile](/demand/us/brands/pantene) - [All shampoo brands in the United States](/demand/us/categories/us-shampoo-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Native or Pantene more popular in search? In September 2026, Native had more branded searches than Pantene among shampoo brands in the United States. Native had about 49,500 branded searches, while Pantene had 27,100. Native made up 5.3% of all shampoo brand searches we track, and Pantene accounted for 2.9%. ## Cite this page Brandwave. "Native vs Pantene: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/native-vs-pantene This page is also available as HTML at https://gobrandwave.com/demand/us/compare/native-vs-pantene. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.