--- title: "Nationwide vs USAA: Which is searched more in the United States?" description: "Is Nationwide or USAA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car insurance brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/nationwide-vs-usaa" publisher: "Brandwave" --- # Nationwide vs USAA: Which is searched more in the United States? Is Nationwide or USAA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car insurance brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nationwide and USAA - **Competitive set**: Car insurance brands - **Market**: United States - **Month measured**: Sep 2026 - **Nationwide Share of Search**: 3.8% - **USAA Share of Search**: 2.5% ## Is Nationwide or USAA more popular in search? - In September 2026, Nationwide had more branded searches than USAA among car insurance brands in the United States. Nationwide had about 165,000 branded searches, while USAA had 110,000. Nationwide made up 3.8% of all car insurance brand searches we track, and USAA accounted for 2.5%. - The lead changed hands 2 times in the 12 months ending September 2026: USAA took it in February 2026, Nationwide took it in April 2026. - Across the 12 months ending September 2026, Nationwide’s share of searches among car insurance brands in the United States moved from 4.5% to 3.8%, and its estimated monthly branded searches moved from 201K to 165K. - Across the 12 months ending September 2026, USAA’s share of searches among car insurance brands in the United States moved from 2% to 2.5%, and its estimated monthly branded searches moved from 90.5K to 110K. ## Top car insurance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, USAA appeared in all five answers. Nationwide was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. USAA was listed before Nationwide in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GEICO | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Travelers | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | USAA | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Progressive | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | State Farm | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Erie Insurance | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Nationwide | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Root | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Allstate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Liberty Mutual | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Farmers Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about car insurance brands - Asked ChatGPT "Which car insurance company should I use in the US?": 1. GEICO, 2. State Farm, 3. Progressive, 4. USAA - Asked ChatGPT "What are the best car insurance companies in the US?": 1. Travelers, 2. GEICO, 3. Erie Insurance, 4. Progressive, 5. USAA, 6. Nationwide - Asked ChatGPT "What's the cheapest good car insurance in the US for a new driver?": 1. GEICO, 2. State Farm, 3. Progressive, 4. USAA - Searched Google, AI Overview "cheapest car insurance": 1. Travelers, 2. GEICO, 3. USAA, 4. Erie Insurance, 5. Progressive - Searched Google, AI Overview "best car insurance": 1. Travelers, 2. USAA, 3. GEICO, 4. Progressive, 5. Nationwide, 6. Erie Insurance Not named in any answer: Root, Allstate, Liberty Mutual and Farmers Insurance. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States car insurance brands in September 2026? - USAA’s share of searches among car insurance brands in the United States has gained ground for 3 months in a row, from 1.7% to 2.5% in September 2026. - Estimated monthly branded searches for Nationwide in the United States fell 17.9% over 12 measured months, from 201K to 165K in September 2026. ## Month by month | Month | Nationwide estimated searches | Nationwide Share of Search | Nationwide rank | USAA estimated searches | USAA Share of Search | USAA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 4.5% | 4 | 90.5K | 2% | 6 | | Nov 2025 | 165K | 3.9% | 5 | 90.5K | 2.2% | 6 | | Dec 2025 | 201K | 4.4% | 4 | 135K | 2.9% | 6 | | Jan 2026 | 201K | 4.1% | 4 | 135K | 2.8% | 6 | | Feb 2026 | 201K | 4% | 5 | 246K | 4.9% | 4 | | Mar 2026 | 165K | 3.2% | 6 | 201K | 3.9% | 4 | | Apr 2026 | 165K | 3.4% | 4 | 135K | 2.8% | 6 | | May 2026 | 165K | 3.6% | 4 | 110K | 2.4% | 6 | | Jun 2026 | 165K | 3.8% | 4 | 74K | 1.7% | 7 | | Jul 2026 | 165K | 3.9% | 4 | 74K | 1.7% | 8 | | Aug 2026 | 165K | 3.9% | 4 | 90.5K | 2.1% | 7 | | Sep 2026 | 165K | 3.8% | 4 | 110K | 2.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Nationwide’s and USAA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nationwide**: Measured on the search term “nationwide insurance”. - **USAA**: Measured on the search term “usaa car insurance”. - [Nationwide profile](/demand/us/brands/nationwide) - [USAA profile](/demand/us/brands/usaa) - [All car insurance brands in the United States](/demand/us/categories/us-car-insurance-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nationwide or USAA more popular in search? In September 2026, Nationwide had more branded searches than USAA among car insurance brands in the United States. Nationwide had about 165,000 branded searches, while USAA had 110,000. Nationwide made up 3.8% of all car insurance brand searches we track, and USAA accounted for 2.5%. ## Cite this page Brandwave. "Nationwide vs USAA: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/nationwide-vs-usaa This page is also available as HTML at https://gobrandwave.com/demand/us/compare/nationwide-vs-usaa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.