--- title: "Nationwide vs Trupanion: Which is searched more in the United States?" description: "Is Nationwide or Trupanion more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/nationwide-vs-trupanion" publisher: "Brandwave" --- # Nationwide vs Trupanion: Which is searched more in the United States? Is Nationwide or Trupanion more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nationwide and Trupanion - **Competitive set**: Pet insurance providers - **Market**: United States - **Month measured**: Sep 2026 - **Nationwide Share of Search**: 13.9% - **Trupanion Share of Search**: 18.7% ## Is Nationwide or Trupanion more popular in search? - In September 2026, Trupanion had more branded searches than Nationwide among pet insurance providers in the United States. Trupanion had about 133,000 branded searches, while Nationwide had 98,600. Trupanion made up 18.7% of all pet insurance provider searches we track, and Nationwide accounted for 13.9%. - Trupanion was ahead of Nationwide in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nationwide’s share of searches among pet insurance providers in the United States moved from 15.1% to 13.9%, and its estimated monthly branded searches moved from 118K to 98.6K. - Across the 12 months ending September 2026, Trupanion’s share of searches among pet insurance providers in the United States moved from 17% to 18.7%, and its estimated monthly branded searches held steady at 133K. ## Top pet insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Trupanion was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nationwide was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Trupanion was listed before Nationwide in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pets Best | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ASPCA Pet Health Insurance | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Lemonade | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Trupanion | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Embrace | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | AKC Pet Insurance | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Healthy Paws | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Spot | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Nationwide | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Fetch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet insurance providers - Asked ChatGPT "Which pet insurer should I buy in the US?": 1. Pets Best, 2. Trupanion, 3. ASPCA Pet Health Insurance, 4. Healthy Paws, 5. Embrace - Asked ChatGPT "What are the best pet insurer brands in the US?": 1. ASPCA Pet Health Insurance, 2. Pets Best, 3. Trupanion, 4. Spot, 5. Embrace, 6. Lemonade, 7. Healthy Paws, 8. Nationwide - Asked ChatGPT "What's the best pet insurer in the US for a sick pet?": 1. AKC Pet Insurance, 2. ASPCA Pet Health Insurance, 3. Pets Best - Searched Google, AI Overview "pet insurance": 1. Lemonade, 2. Pets Best, 3. Embrace - Searched Google, AI Overview "pet insurance for dogs": 1. Lemonade, 2. ASPCA Pet Health Insurance, 3. Pets Best Not named in any answer: Fetch. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States pet insurance providers in September 2026? - In September 2026, Nationwide overtook Pets Best to rank 3rd among pet insurance providers in the United States, with 13.9% of the searches. ## Month by month | Month | Nationwide estimated searches | Nationwide Share of Search | Nationwide rank | Trupanion estimated searches | Trupanion Share of Search | Trupanion rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 118K | 15.1% | 2 | 133K | 17% | 1 | | Nov 2025 | 117K | 15.1% | 2 | 133K | 17.3% | 1 | | Dec 2025 | 117K | 14.7% | 2 | 145K | 18.3% | 1 | | Jan 2026 | 142K | 14.8% | 2 | 175K | 18.3% | 1 | | Feb 2026 | 117K | 14.2% | 3 | 133K | 16.2% | 2 | | Mar 2026 | 118K | 12.1% | 3 | 203K | 20.8% | 1 | | Apr 2026 | 117K | 13.2% | 3 | 184K | 20.8% | 1 | | May 2026 | 98.6K | 11.8% | 3 | 168K | 20.1% | 1 | | Jun 2026 | 97.1K | 11.6% | 4 | 142K | 16.9% | 2 | | Jul 2026 | 97.1K | 11.1% | 4 | 142K | 16.3% | 2 | | Aug 2026 | 98.6K | 13.1% | 4 | 142K | 18.9% | 1 | | Sep 2026 | 98.6K | 13.9% | 3 | 133K | 18.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Nationwide’s and Trupanion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nationwide**: Measured on the search terms “nationwide pet” and “nationwide pet insurance”, summed into one figure. - **Trupanion**: Measured on the search terms “cat insurance trupanion”, “dog insurance trupanion”, “pet insurance trupanion”, “trupanion”, “trupanion cat insurance” and “trupanion insurance”, summed into one figure. - [Nationwide profile](/demand/us/brands/nationwide) - [Trupanion profile](/demand/us/brands/trupanion) - [All pet insurance providers in the United States](/demand/us/categories/us-pet-insurance-providers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nationwide or Trupanion more popular in search? In September 2026, Trupanion had more branded searches than Nationwide among pet insurance providers in the United States. Trupanion had about 133,000 branded searches, while Nationwide had 98,600. Trupanion made up 18.7% of all pet insurance provider searches we track, and Nationwide accounted for 13.9%. ## Cite this page Brandwave. "Nationwide vs Trupanion: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/nationwide-vs-trupanion This page is also available as HTML at https://gobrandwave.com/demand/us/compare/nationwide-vs-trupanion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.