--- title: "Nationwide vs The Hartford: Which is searched more in the United States?" description: "Is Nationwide or The Hartford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Small business insurance providers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/nationwide-vs-the-hartford" publisher: "Brandwave" --- # Nationwide vs The Hartford: Which is searched more in the United States? Is Nationwide or The Hartford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Small business insurance providers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nationwide and The Hartford - **Competitive set**: Small business insurance providers - **Market**: United States - **Month measured**: Sep 2026 - **Nationwide Share of Search**: 0.3% - **The Hartford Share of Search**: 56.5% ## Is Nationwide or The Hartford more popular in search? - In September 2026, The Hartford had more branded searches than Nationwide among small business insurance providers in the United States. The Hartford had about 246,000 branded searches, while Nationwide had 1,300. The Hartford made up 56.5% of all small business insurance provider searches we track, and Nationwide accounted for 0.3%. - The Hartford was ahead of Nationwide in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nationwide’s share of searches among small business insurance providers in the United States moved from 0.17% to 0.3%, and its estimated monthly branded searches moved from 720 to 1.3K. - Across the 12 months ending September 2026, The Hartford’s share of searches among small business insurance providers in the United States moved from 57% to 56.5%, and its estimated monthly branded searches held steady at 246K. ## Top small business insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Hartford was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nationwide was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Hartford was listed before Nationwide in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hiscox | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | The Hartford | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Next Insurance | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Progressive | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Nationwide | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Thimble | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Travelers | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Simply Business | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about small business insurance providers - Asked ChatGPT "What's the best small business insurance company in the US?": 1. Next Insurance, 2. The Hartford, 3. Hiscox, 4. Nationwide, 5. Travelers - Asked ChatGPT "Where can a small business in the US get general liability insurance online?": 1. Hiscox, 2. Thimble, 3. Progressive - Asked ChatGPT "Which insurers are best for small business insurance in the US?": 1. The Hartford, 2. Next Insurance, 3. Hiscox, 4. Nationwide, 5. Progressive, 6. Travelers - Searched Google, AI Overview "small business insurance": 1. The Hartford, 2. Progressive, 3. Hiscox, 4. Next Insurance, 5. Travelers - Searched Google, AI Overview "general liability insurance": named none of the brands we track Not named in any answer: Simply Business. Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How did search popularity change for United States small business insurance providers in September 2026? - In September 2026, The Hartford lost share of searches among small business insurance providers in the United States, from 58.4% to 56.5%. - Estimated monthly branded searches for Nationwide in the United States rose 80.6% over 12 measured months, from 720 to 1.3K in September 2026. ## Month by month | Month | Nationwide estimated searches | Nationwide Share of Search | Nationwide rank | The Hartford estimated searches | The Hartford Share of Search | The Hartford rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 0.17% | 8 | 246K | 57% | 1 | | Nov 2025 | 590 | 0.17% | 8 | 201K | 57% | 1 | | Dec 2025 | 720 | 0.18% | 8 | 246K | 61.1% | 1 | | Jan 2026 | 880 | 0.17% | 8 | 301K | 57.3% | 1 | | Feb 2026 | 720 | 0.16% | 8 | 246K | 55.9% | 1 | | Mar 2026 | 880 | 0.18% | 8 | 246K | 50.5% | 1 | | Apr 2026 | 720 | 0.15% | 8 | 246K | 52.7% | 1 | | May 2026 | 590 | 0.13% | 8 | 246K | 56.1% | 1 | | Jun 2026 | 480 | 0.11% | 8 | 246K | 56.4% | 1 | | Jul 2026 | 480 | 0.12% | 8 | 246K | 59.2% | 1 | | Aug 2026 | 480 | 0.11% | 8 | 246K | 58.4% | 1 | | Sep 2026 | 1.3K | 0.3% | 8 | 246K | 56.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Nationwide’s and The Hartford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nationwide**: Measured on the search term “nationwide business insurance”. - **The Hartford**: Measured on the search term “the hartford”. - [Nationwide profile](/demand/us/brands/nationwide) - [The Hartford profile](/demand/us/brands/the-hartford) - [All small business insurance providers in the United States](/demand/us/categories/us-small-business-insurance): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nationwide or The Hartford more popular in search? In September 2026, The Hartford had more branded searches than Nationwide among small business insurance providers in the United States. The Hartford had about 246,000 branded searches, while Nationwide had 1,300. The Hartford made up 56.5% of all small business insurance provider searches we track, and Nationwide accounted for 0.3%. ## Cite this page Brandwave. "Nationwide vs The Hartford: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/nationwide-vs-the-hartford This page is also available as HTML at https://gobrandwave.com/demand/us/compare/nationwide-vs-the-hartford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.