--- title: "National Funding vs Rapid Finance: Which is more popular in the United States?" description: "Is National Funding or Rapid Finance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Small business lenders set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/national-funding-vs-rapid-finance" publisher: "Brandwave" --- # National Funding vs Rapid Finance: Which is more popular in the United States? Is National Funding or Rapid Finance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Small business lenders set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: National Funding and Rapid Finance - **Competitive set**: Small business lenders - **Market**: United States - **Month measured**: Oct 2026 - **National Funding Share of Search**: 3.3% - **Rapid Finance Share of Search**: 2.7% ## Is National Funding or Rapid Finance more popular in search? - In October 2026, National Funding had more branded searches than Rapid Finance among small business lenders in the United States. National Funding had about 5,400 branded searches, while Rapid Finance had 4,400. National Funding made up 3.3% of all small business lender searches we track, and Rapid Finance accounted for 2.7%. - The lead changed hands once in the 12 months ending October 2026: National Funding took it in October 2026. - Across the 12 months ending October 2026, National Funding’s share of searches among small business lenders in the United States moved from 2% to 3.3%, and its estimated monthly branded searches moved from 2.9K to 5.4K. - Across the 12 months ending October 2026, Rapid Finance’s share of searches among small business lenders in the United States moved from 2.5% to 2.7%, and its estimated monthly branded searches moved from 3.6K to 4.4K. ## Top small business lenders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither National Funding nor Rapid Finance showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bluevine | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Fundbox | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Lendio | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Credibly | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | OnDeck | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Headway Capital | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Fora Financial | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kapitus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | National Funding | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rapid Finance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Biz2Credit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kabbage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about small business lenders - Asked ChatGPT "What's the best place to get a small business loan online?": 1. Bluevine, 2. Fundbox, 3. Lendio, 4. OnDeck - Asked ChatGPT "Which online lenders are best for a small business line of credit?": 1. Bluevine, 2. Fundbox, 3. Headway Capital, 4. OnDeck - Asked ChatGPT "What's the best lender in the US for small business working capital?": 1. Bluevine, 2. Fundbox - Searched Google, AI Overview "small business loans": 1. Bluevine, 2. Fundbox - Searched Google, AI Overview "online business loans": 1. Credibly, 2. Lendio Not named in any answer: Fora Financial, Kapitus, National Funding, Rapid Finance, Biz2Credit and Kabbage. Brands are listed in the order each answer named them. The answers were collected in United States on October 28, 2026. ## How did search popularity change for United States small business lenders in October 2026? - In October 2026, National Funding overtook Rapid Finance and Biz2Credit to rank 9th among small business lenders in the United States, with 3.3% of the searches. - Rapid Finance’s share of searches among small business lenders in the United States has lost ground for 3 months in a row, from 4% to 2.7% in October 2026. ## How has branded search for National Funding and Rapid Finance changed in the United States over the last 12 months? | Month | National Funding estimated searches | National Funding Share of Search | National Funding rank | Rapid Finance estimated searches | Rapid Finance Share of Search | Rapid Finance rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.9K | 2% | 11 | 3.6K | 2.5% | 10 | | Dec 2025 | 3.6K | 2.3% | 11 | 4.4K | 2.8% | 10 | | Jan 2026 | 5.4K | 3.3% | 9 | 5.4K | 3.3% | 10 | | Feb 2026 | 4.4K | 2.8% | 10 | 4.4K | 2.8% | 11 | | Mar 2026 | 4.4K | 2.3% | 11 | 5.4K | 2.8% | 9 | | Apr 2026 | 5.4K | 2.8% | 9 | 5.4K | 2.8% | 10 | | May 2026 | 4.4K | 2.6% | 10 | 6.6K | 3.9% | 7 | | Jun 2026 | 4.4K | 2.7% | 10 | 8.1K | 4.9% | 5 | | Jul 2026 | 4.4K | 2.7% | 10 | 6.6K | 4% | 5 | | Aug 2026 | 3.6K | 2.2% | 11 | 5.4K | 3.3% | 8 | | Sep 2026 | 3.6K | 2.3% | 11 | 4.4K | 2.8% | 9 | | Oct 2026 | 5.4K | 3.3% | 9 | 4.4K | 2.7% | 10 | ## How are National Funding’s and Rapid Finance’s branded searches counted? Brandwave collects information about searches that people make online using National Funding’s and Rapid Finance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **National Funding**: Measured on the search term “national funding”. - **Rapid Finance**: Measured on the search term “rapid finance”. - [National Funding profile](/demand/us/brands/national-funding) - [Rapid Finance profile](/demand/us/brands/rapid-finance) - [All small business lenders in the United States](/demand/us/categories/us-lending-platforms): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is National Funding or Rapid Finance more popular in search? In October 2026, National Funding had more branded searches than Rapid Finance among small business lenders in the United States. National Funding had about 5,400 branded searches, while Rapid Finance had 4,400. National Funding made up 3.3% of all small business lender searches we track, and Rapid Finance accounted for 2.7%. ## Cite this page Brandwave. "National Funding vs Rapid Finance: Which is more popular in the United States?". https://gobrandwave.com/demand/us/compare/national-funding-vs-rapid-finance This page is also available as HTML at https://gobrandwave.com/demand/us/compare/national-funding-vs-rapid-finance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.