--- title: "National Debt Relief vs SoFi: Which is searched more in the United States?" description: "Is National Debt Relief or SoFi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Debt consolidation services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/national-debt-relief-vs-sofi" publisher: "Brandwave" --- # National Debt Relief vs SoFi: Which is searched more in the United States? Is National Debt Relief or SoFi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Debt consolidation services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: National Debt Relief and SoFi - **Competitive set**: Debt consolidation services - **Market**: United States - **Month measured**: Sep 2026 - **National Debt Relief Share of Search**: 32.7% - **SoFi Share of Search**: 17.9% ## Is National Debt Relief or SoFi more popular in search? - In September 2026, National Debt Relief had more branded searches than SoFi among debt consolidation services in the United States. National Debt Relief had about 135,000 branded searches, while SoFi had 74,000. National Debt Relief made up 32.7% of all debt consolidation service searches we track, and SoFi accounted for 17.9%. - National Debt Relief was ahead of SoFi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, National Debt Relief’s share of searches among debt consolidation services in the United States moved from 29.3% to 32.7%, and its estimated monthly branded searches moved from 165K to 135K. - Across the 12 months ending September 2026, SoFi’s share of searches among debt consolidation services in the United States moved from 8.8% to 17.9%, and its estimated monthly branded searches moved from 49.5K to 74K. ## Top debt consolidation services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SoFi was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. National Debt Relief did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Money Management International | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | SoFi | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | GreenPath Financial Wellness | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | National Debt Relief | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LendingClub | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Freedom Debt Relief | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Achieve | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Credible | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about debt consolidation services - Asked ChatGPT "Which debt consolidation service should I hire in the US?": 1. Money Management International, 2. GreenPath Financial Wellness - Asked ChatGPT "What are the best debt consolidation services in the US?": 1. SoFi, 2. GreenPath Financial Wellness, 3. Money Management International - Asked ChatGPT "What's the best debt consolidation service in the US for monthly bills?": 1. Money Management International, 2. SoFi, 3. GreenPath Financial Wellness - Searched Google, AI Overview "debt consolidation services": 1. SoFi - Searched Google, AI Overview "consolidate credit card debt": 1. SoFi Not named in any answer: National Debt Relief, LendingClub, Freedom Debt Relief, Achieve and Credible. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States debt consolidation services in September 2026? - In September 2026, SoFi gained share of searches among debt consolidation services in the United States, from 15.8% to 17.9%. - In September 2026, National Debt Relief lost share of searches among debt consolidation services in the United States, from 35.2% to 32.7%. ## Month by month | Month | National Debt Relief estimated searches | National Debt Relief Share of Search | National Debt Relief rank | SoFi estimated searches | SoFi Share of Search | SoFi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 29.3% | 2 | 49.5K | 8.8% | 4 | | Nov 2025 | 135K | 26.3% | 2 | 49.5K | 9.6% | 3 | | Dec 2025 | 165K | 29.6% | 2 | 60.5K | 10.9% | 3 | | Jan 2026 | 201K | 33% | 2 | 60.5K | 9.9% | 3 | | Feb 2026 | 165K | 29.6% | 2 | 49.5K | 8.9% | 4 | | Mar 2026 | 165K | 29% | 2 | 60.5K | 10.6% | 3 | | Apr 2026 | 165K | 29% | 2 | 60.5K | 10.6% | 3 | | May 2026 | 165K | 29.4% | 2 | 60.5K | 10.8% | 3 | | Jun 2026 | 165K | 28.6% | 2 | 74K | 12.8% | 3 | | Jul 2026 | 165K | 31% | 2 | 74K | 13.9% | 3 | | Aug 2026 | 165K | 35.2% | 1 | 74K | 15.8% | 3 | | Sep 2026 | 135K | 32.7% | 1 | 74K | 17.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using National Debt Relief’s and SoFi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **National Debt Relief**: Measured on the search term “national debt relief”. - **SoFi**: Measured on the search term “sofi loans”. - [National Debt Relief profile](/demand/us/brands/national-debt-relief) - [SoFi profile](/demand/us/brands/sofi) - [All debt consolidation services in the United States](/demand/us/categories/us-debt-consolidation-services): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is National Debt Relief or SoFi more popular in search? In September 2026, National Debt Relief had more branded searches than SoFi among debt consolidation services in the United States. National Debt Relief had about 135,000 branded searches, while SoFi had 74,000. National Debt Relief made up 32.7% of all debt consolidation service searches we track, and SoFi accounted for 17.9%. ## Cite this page Brandwave. "National Debt Relief vs SoFi: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/national-debt-relief-vs-sofi This page is also available as HTML at https://gobrandwave.com/demand/us/compare/national-debt-relief-vs-sofi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.