--- title: "Movement vs Vertical Endeavors: Which is searched more in the United States?" description: "Is Movement or Vertical Endeavors more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Climbing gyms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/movement-climbing-vs-vertical-endeavors" publisher: "Brandwave" --- # Movement vs Vertical Endeavors: Which is searched more in the United States? Is Movement or Vertical Endeavors more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Climbing gyms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Movement and Vertical Endeavors - **Competitive set**: Climbing gyms - **Market**: United States - **Month measured**: Sep 2026 - **Movement Share of Search**: 3% - **Vertical Endeavors Share of Search**: 15.1% ## Is Movement or Vertical Endeavors more popular in search? - In September 2026, Vertical Endeavors had more branded searches than Movement among climbing gyms in the United States. Vertical Endeavors had about 12,100 branded searches, while Movement had 2,400. Vertical Endeavors made up 15.1% of all climbing gym searches we track, and Movement accounted for 3%. - Vertical Endeavors was ahead of Movement in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Movement’s share of searches among climbing gyms in the United States moved from 1.8% to 3%, and its estimated monthly branded searches moved from 3.6K to 2.4K. - Across the 12 months ending September 2026, Vertical Endeavors’ share of searches among climbing gyms in the United States moved from 7.6% to 15.1%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top climbing gyms in ChatGPT and Google AI Overviews In three ChatGPT questions, Movement was mentioned in one out of three: in one of the three ChatGPT answers. Vertical Endeavors did not appear in any of the three answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Central Rock Gym | 1 of 3 | 1 of 3 | | Bouldering Project | 1 of 3 | 1 of 3 | | Mesa Rim | 0 of 3 | 0 of 3 | | Vertical Endeavors | 0 of 3 | 0 of 3 | | Touchstone Climbing | 0 of 3 | 0 of 3 | | Brooklyn Boulders | 0 of 3 | 0 of 3 | | Movement | 1 of 3 | 1 of 3 | ## Every AI answer about climbing gyms - Asked ChatGPT "What's the best climbing gym chain in the US?": 1. Movement, 2. Bouldering Project, 3. Central Rock Gym - Asked ChatGPT "Which bouldering gym is best for beginners?": named none of the brands we track - Asked ChatGPT "What are the best rock climbing gyms near me?": named none of the brands we track Not named in any answer: Mesa Rim, Vertical Endeavors, Touchstone Climbing and Brooklyn Boulders. Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How did search popularity change for United States climbing gyms in September 2026? - In September 2026, Vertical Endeavors lost share of searches among climbing gyms in the United States, from 17.1% to 15.1%. - Estimated monthly branded searches for Movement in the United States fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026. ## Month by month | Month | Movement estimated searches | Movement Share of Search | Movement rank | Vertical Endeavors estimated searches | Vertical Endeavors Share of Search | Vertical Endeavors rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 1.8% | 7 | 14.8K | 7.6% | 3 | | Nov 2025 | 3.6K | 1.6% | 7 | 18.1K | 7.9% | 3 | | Dec 2025 | 3.6K | 1.6% | 7 | 18.1K | 7.8% | 3 | | Jan 2026 | 3.6K | 1.5% | 7 | 22.2K | 9.1% | 3 | | Feb 2026 | 2.9K | 1.3% | 7 | 18.1K | 7.8% | 3 | | Mar 2026 | 2.9K | 2.5% | 7 | 18.1K | 15.3% | 3 | | Apr 2026 | 2.4K | 2.8% | 7 | 14.8K | 17.4% | 4 | | May 2026 | 2.9K | 3.6% | 7 | 12.1K | 14.9% | 4 | | Jun 2026 | 2.9K | 3.5% | 7 | 14.8K | 17.6% | 3 | | Jul 2026 | 2.9K | 3.5% | 7 | 14.8K | 17.6% | 3 | | Aug 2026 | 2.9K | 3.3% | 7 | 14.8K | 17.1% | 4 | | Sep 2026 | 2.4K | 3% | 7 | 12.1K | 15.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Movement’s and Vertical Endeavors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Movement**: Measured on the search term “movement climbing”. - **Vertical Endeavors**: Measured on the search term “vertical endeavors”. - [Movement profile](/demand/us/brands/movement-climbing) - [Vertical Endeavors profile](/demand/us/brands/vertical-endeavors) - [All climbing gyms in the United States](/demand/us/categories/us-climbing-gyms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Movement or Vertical Endeavors more popular in search? In September 2026, Vertical Endeavors had more branded searches than Movement among climbing gyms in the United States. Vertical Endeavors had about 12,100 branded searches, while Movement had 2,400. Vertical Endeavors made up 15.1% of all climbing gym searches we track, and Movement accounted for 3%. ## Cite this page Brandwave. "Movement vs Vertical Endeavors: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/movement-climbing-vs-vertical-endeavors This page is also available as HTML at https://gobrandwave.com/demand/us/compare/movement-climbing-vs-vertical-endeavors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.