--- title: "Movement vs Touchstone Climbing: Which is searched more in the United States?" description: "Is Movement or Touchstone Climbing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Climbing gyms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/movement-climbing-vs-touchstone-climbing" publisher: "Brandwave" --- # Movement vs Touchstone Climbing: Which is searched more in the United States? Is Movement or Touchstone Climbing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Climbing gyms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Movement and Touchstone Climbing - **Competitive set**: Climbing gyms - **Market**: United States - **Month measured**: Sep 2026 - **Movement Share of Search**: 3% - **Touchstone Climbing Share of Search**: 6.7% ## Is Movement or Touchstone Climbing more popular in search? - In September 2026, Touchstone Climbing had more branded searches than Movement among climbing gyms in the United States. Touchstone Climbing had about 5,400 branded searches, while Movement had 2,400. Touchstone Climbing made up 6.7% of all climbing gym searches we track, and Movement accounted for 3%. - Touchstone Climbing was ahead of Movement in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Movement’s share of searches among climbing gyms in the United States moved from 1.8% to 3%, and its estimated monthly branded searches moved from 3.6K to 2.4K. - Across the 12 months ending September 2026, Touchstone Climbing’s share of searches among climbing gyms in the United States moved from 2.8% to 6.7%, and its estimated monthly branded searches held steady at 5.4K. ## Top climbing gyms in ChatGPT and Google AI Overviews In three ChatGPT questions, Movement was mentioned in one out of three: in one of the three ChatGPT answers. Touchstone Climbing did not appear in any of the three answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Central Rock Gym | 1 of 3 | 1 of 3 | | Bouldering Project | 1 of 3 | 1 of 3 | | Mesa Rim | 0 of 3 | 0 of 3 | | Vertical Endeavors | 0 of 3 | 0 of 3 | | Touchstone Climbing | 0 of 3 | 0 of 3 | | Brooklyn Boulders | 0 of 3 | 0 of 3 | | Movement | 1 of 3 | 1 of 3 | ## Every AI answer about climbing gyms - Asked ChatGPT "What's the best climbing gym chain in the US?": 1. Movement, 2. Bouldering Project, 3. Central Rock Gym - Asked ChatGPT "Which bouldering gym is best for beginners?": named none of the brands we track - Asked ChatGPT "What are the best rock climbing gyms near me?": named none of the brands we track Not named in any answer: Mesa Rim, Vertical Endeavors, Touchstone Climbing and Brooklyn Boulders. Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How did search popularity change for United States climbing gyms in September 2026? - In September 2026, Touchstone Climbing gained share of searches among climbing gyms in the United States, from 6.2% to 6.7%. - Estimated monthly branded searches for Movement in the United States fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026. ## Month by month | Month | Movement estimated searches | Movement Share of Search | Movement rank | Touchstone Climbing estimated searches | Touchstone Climbing Share of Search | Touchstone Climbing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 1.8% | 7 | 5.4K | 2.8% | 6 | | Nov 2025 | 3.6K | 1.6% | 7 | 5.4K | 2.4% | 6 | | Dec 2025 | 3.6K | 1.6% | 7 | 5.4K | 2.3% | 6 | | Jan 2026 | 3.6K | 1.5% | 7 | 8.1K | 3.3% | 6 | | Feb 2026 | 2.9K | 1.3% | 7 | 5.4K | 2.3% | 6 | | Mar 2026 | 2.9K | 2.5% | 7 | 5.4K | 4.6% | 6 | | Apr 2026 | 2.4K | 2.8% | 7 | 4.4K | 5.2% | 5 | | May 2026 | 2.9K | 3.6% | 7 | 5.4K | 6.6% | 5 | | Jun 2026 | 2.9K | 3.5% | 7 | 5.4K | 6.4% | 5 | | Jul 2026 | 2.9K | 3.5% | 7 | 5.4K | 6.4% | 5 | | Aug 2026 | 2.9K | 3.3% | 7 | 5.4K | 6.2% | 5 | | Sep 2026 | 2.4K | 3% | 7 | 5.4K | 6.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Movement’s and Touchstone Climbing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Movement**: Measured on the search term “movement climbing”. - **Touchstone Climbing**: Measured on the search term “touchstone climbing”. - [Movement profile](/demand/us/brands/movement-climbing) - [Touchstone Climbing profile](/demand/us/brands/touchstone-climbing) - [All climbing gyms in the United States](/demand/us/categories/us-climbing-gyms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Movement or Touchstone Climbing more popular in search? In September 2026, Touchstone Climbing had more branded searches than Movement among climbing gyms in the United States. Touchstone Climbing had about 5,400 branded searches, while Movement had 2,400. Touchstone Climbing made up 6.7% of all climbing gym searches we track, and Movement accounted for 3%. ## Cite this page Brandwave. "Movement vs Touchstone Climbing: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/movement-climbing-vs-touchstone-climbing This page is also available as HTML at https://gobrandwave.com/demand/us/compare/movement-climbing-vs-touchstone-climbing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.