--- title: "Minted vs Zola: Which is searched more in the United States?" description: "Is Minted or Zola more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wedding planning platforms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/minted-vs-zola" publisher: "Brandwave" --- # Minted vs Zola: Which is searched more in the United States? Is Minted or Zola more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wedding planning platforms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Minted and Zola - **Competitive set**: Wedding planning platforms - **Market**: United States - **Month measured**: Sep 2026 - **Minted Share of Search**: 1.3% - **Zola Share of Search**: 39.1% ## Is Minted or Zola more popular in search? - In September 2026, Zola had more branded searches than Minted among wedding planning platforms in the United States. Zola had about 533,000 branded searches, while Minted had 18,100. Zola made up 39.1% of all wedding planning platform searches we track, and Minted accounted for 1.3%. - Zola was ahead of Minted in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Minted’s share of searches among wedding planning platforms in the United States moved from 0.93% to 1.3%, and its estimated monthly branded searches moved from 12.1K to 18.1K. - Across the 12 months ending September 2026, Zola’s share of searches among wedding planning platforms in the United States moved from 33.9% to 39.1%, and its estimated monthly branded searches moved from 440K to 533K. ## Top wedding planning platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zola appeared in all five answers. Minted was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Zola was listed before Minted in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zola | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | The Knot | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Joy | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Minted | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | WeddingWire | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Appy Couple | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wedding planning platforms - Asked ChatGPT "Which wedding planning website should I use in the US?": 1. The Knot, 2. Zola, 3. Joy, 4. WeddingWire - Asked ChatGPT "What are the best wedding planning websites in the US?": 1. The Knot, 2. Zola, 3. Joy, 4. WeddingWire, 5. Minted - Asked ChatGPT "What's the best wedding planning website in the US for a registry and guest list?": 1. Zola, 2. The Knot, 3. Joy - Searched Google, AI Overview "wedding website": 1. Zola, 2. The Knot, 3. Minted, 4. Joy - Searched Google, AI Overview "wedding registry": 1. Zola, 2. The Knot Not named in any answer: Appy Couple. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States wedding planning platforms in September 2026? - In September 2026, Zola gained share of searches among wedding planning platforms in the United States, from 36.9% to 39.1%. - Estimated monthly branded searches for Minted in the United States rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026. ## Month by month | Month | Minted estimated searches | Minted Share of Search | Minted rank | Zola estimated searches | Zola Share of Search | Zola rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 0.93% | 4 | 440K | 33.9% | 2 | | Nov 2025 | 8.1K | 0.8% | 4 | 351K | 34.5% | 2 | | Dec 2025 | 8.1K | 0.91% | 4 | 341K | 38.2% | 2 | | Jan 2026 | 12.1K | 0.9% | 4 | 526K | 38.9% | 2 | | Feb 2026 | 9.9K | 0.78% | 4 | 458K | 35.9% | 2 | | Mar 2026 | 12.1K | 0.75% | 4 | 585K | 36.3% | 2 | | Apr 2026 | 14.8K | 0.92% | 4 | 585K | 36.6% | 2 | | May 2026 | 14.8K | 0.93% | 4 | 572K | 36% | 2 | | Jun 2026 | 18.1K | 1.1% | 4 | 573K | 36.3% | 2 | | Jul 2026 | 18.1K | 1.2% | 4 | 672K | 44% | 2 | | Aug 2026 | 18.1K | 1.1% | 4 | 593K | 36.9% | 2 | | Sep 2026 | 18.1K | 1.3% | 4 | 533K | 39.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Minted’s and Zola’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Minted**: Measured on the search term “minted wedding website”. - **Zola**: Measured on the search terms “zola”, “zola registry”, “zola wedding” and “zola wedding website”, summed into one figure. - [Minted profile](/demand/us/brands/minted) - [Zola profile](/demand/us/brands/zola) - [All wedding planning platforms in the United States](/demand/us/categories/us-wedding-planning-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Minted or Zola more popular in search? In September 2026, Zola had more branded searches than Minted among wedding planning platforms in the United States. Zola had about 533,000 branded searches, while Minted had 18,100. Zola made up 39.1% of all wedding planning platform searches we track, and Minted accounted for 1.3%. ## Cite this page Brandwave. "Minted vs Zola: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/minted-vs-zola This page is also available as HTML at https://gobrandwave.com/demand/us/compare/minted-vs-zola. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.