---
title: "Minted vs Zazzle: Which is searched more in the United States?"
description: "Is Minted or Zazzle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wedding invitation companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/minted-vs-zazzle"
publisher: "Brandwave"
---

# Minted vs Zazzle: Which is searched more in the United States?

Is Minted or Zazzle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wedding invitation companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Minted and Zazzle
- **Competitive set**: Wedding invitation companies
- **Market**: United States
- **Month measured**: Sep 2026
- **Minted Share of Search**: 12.3%
- **Zazzle Share of Search**: 5.3%

## Is Minted or Zazzle more popular in search?

- In September 2026, Minted had more branded searches than Zazzle among wedding invitation companies in the United States. Minted had about 4,400 branded searches, while Zazzle had 1,900. Minted made up 12.3% of all wedding invitation company searches we track, and Zazzle accounted for 5.3%.
- Minted was ahead of Zazzle in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Minted’s share of searches among wedding invitation companies in the United States moved from 14.9% to 12.3%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
- Across the 12 months ending September 2026, Zazzle’s share of searches among wedding invitation companies in the United States moved from 10% to 5.3%, and its estimated monthly branded searches moved from 5.4K to 1.9K.

## Top wedding invitation companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Minted was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zazzle was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Minted and Zazzle were each listed first in two of the four answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Minted | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Paperless Post | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Basic Invite | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Zazzle | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Canva | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Greenvelope | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Zola | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Vistaprint | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Shutterfly | 9th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about wedding invitation companies

- Asked ChatGPT "Where's the best place to order wedding invitations online?": 1. Minted, 2. Zola, 3. Shutterfly, 4. Paperless Post, 5. Canva
- Asked ChatGPT "Which company has the best affordable wedding invitations?": 1. Zazzle, 2. Minted, 3. Vistaprint, 4. Basic Invite, 5. Canva, 6. Zola
- Asked ChatGPT "Should I send digital wedding invitations, and which service is best?": 1. Greenvelope, 2. Paperless Post
- Searched Google, AI Overview "wedding invitations": 1. Basic Invite, 2. Minted
- Searched Google, AI Overview "digital wedding invitations": 1. Paperless Post, 2. Canva, 3. Zazzle

Brands are listed in the order each answer named them. The answers were collected in United States on October 28, 2026.

## How did search popularity change for United States wedding invitation companies in September 2026?

- In September 2026, Greenvelope overtook Minted to become the leader among wedding invitation companies in the United States, with 50.7% of the searches.
- In September 2026, Zazzle gained share of searches among wedding invitation companies in the United States, from 4% to 5.3%.
- In September 2026, Minted lost share of searches among wedding invitation companies in the United States, from 37.1% to 12.3%.

## Month by month

| Month | Minted estimated searches | Minted Share of Search | Minted rank | Zazzle estimated searches | Zazzle Share of Search | Zazzle rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 14.9% | 3 | 5.4K | 10% | 4 |
| Nov 2025 | 8.1K | 16% | 3 | 2.9K | 5.7% | 5 |
| Dec 2025 | 12.1K | 21.3% | 2 | 2.4K | 4.2% | 7 |
| Jan 2026 | 33.1K | 35.1% | 1 | 5.4K | 5.7% | 6 |
| Feb 2026 | 14.8K | 21.1% | 2 | 4.4K | 6.3% | 7 |
| Mar 2026 | 40.5K | 41% | 1 | 8.1K | 8.2% | 4 |
| Apr 2026 | 40.5K | 43.2% | 1 | 4.4K | 4.7% | 6 |
| May 2026 | 49.5K | 51.7% | 1 | 3.6K | 3.8% | 6 |
| Jun 2026 | 49.5K | 52% | 1 | 3.6K | 3.8% | 6 |
| Jul 2026 | 33.1K | 42.8% | 1 | 2.9K | 3.8% | 5 |
| Aug 2026 | 22.2K | 37.1% | 1 | 2.4K | 4% | 5 |
| Sep 2026 | 4.4K | 12.3% | 3 | 1.9K | 5.3% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Minted’s and Zazzle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Minted**: Measured on the search term “minted wedding invitations”.
- **Zazzle**: Measured on the search term “zazzle wedding invitations”.

- [Minted profile](/demand/us/brands/minted)
- [Zazzle profile](/demand/us/brands/zazzle)
- [All wedding invitation companies in the United States](/demand/us/categories/us-wedding-invitation-companies): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Minted or Zazzle more popular in search?

In September 2026, Minted had more branded searches than Zazzle among wedding invitation companies in the United States. Minted had about 4,400 branded searches, while Zazzle had 1,900. Minted made up 12.3% of all wedding invitation company searches we track, and Zazzle accounted for 5.3%.

## Cite this page

Brandwave. "Minted vs Zazzle: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/minted-vs-zazzle

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/minted-vs-zazzle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
