--- title: "Minted vs Papyrus: Which is searched more in the United States?" description: "Is Minted or Papyrus more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Greeting cards set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/minted-vs-papyrus" publisher: "Brandwave" --- # Minted vs Papyrus: Which is searched more in the United States? Is Minted or Papyrus more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Greeting cards set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Minted and Papyrus - **Competitive set**: Greeting cards - **Market**: United States - **Month measured**: Sep 2026 - **Minted Share of Search**: 2.5% - **Papyrus Share of Search**: 4.8% ## Is Minted or Papyrus more popular in search? - In September 2026, Papyrus had more branded searches than Minted among greeting cards in the United States. Papyrus had about 3,600 branded searches, while Minted had 1,900. Papyrus made up 4.8% of all greeting card searches we track, and Minted accounted for 2.5%. - Papyrus was ahead of Minted in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Minted’s share of searches among greeting cards in the United States moved from 1.4% to 2.5%, and its estimated monthly branded searches moved from 1.3K to 1.9K. - Across the 12 months ending September 2026, Papyrus’ share of searches among greeting cards in the United States moved from 4.6% to 4.8%, and its estimated monthly branded searches moved from 4.4K to 3.6K. ## Top greeting cards in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Papyrus was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Minted was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Papyrus was listed before Minted in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hallmark | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Papyrus | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | American Greetings | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Minted | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Lovepop | 5th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about greeting cards - Asked ChatGPT "Which greeting card should I buy in the US?": 1. Hallmark, 2. Papyrus, 3. American Greetings - Asked ChatGPT "What are the best greeting card brands in the US?": 1. Hallmark, 2. American Greetings, 3. Papyrus, 4. Minted, 5. Lovepop - Asked ChatGPT "What's the best greeting card in the US for a special occasion?": 1. Hallmark, 2. Papyrus, 3. Minted - Searched Google, AI Overview "birthday greeting cards": 1. Hallmark, 2. Lovepop Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States greeting cards in September 2026? - Estimated monthly branded searches for Minted in the United States rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026. - Estimated monthly branded searches for Papyrus in the United States fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## Month by month | Month | Minted estimated searches | Minted Share of Search | Minted rank | Papyrus estimated searches | Papyrus Share of Search | Papyrus rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 1.4% | 5 | 4.4K | 4.6% | 4 | | Nov 2025 | 5.4K | 4.5% | 4 | 5.4K | 4.5% | 5 | | Dec 2025 | 6.6K | 4.5% | 4 | 6.6K | 4.5% | 5 | | Jan 2026 | 1.9K | 1.6% | 5 | 3.6K | 3% | 4 | | Feb 2026 | 1K | 0.83% | 5 | 3.6K | 3% | 4 | | Mar 2026 | 1K | 1.1% | 5 | 2.9K | 3.3% | 4 | | Apr 2026 | 1K | 0.98% | 5 | 3.6K | 3.5% | 4 | | May 2026 | 1.9K | 1.6% | 5 | 4.4K | 3.8% | 4 | | Jun 2026 | 1.6K | 1.8% | 5 | 3.6K | 4% | 4 | | Jul 2026 | 1.6K | 2.2% | 5 | 2.9K | 3.9% | 4 | | Aug 2026 | 1.6K | 2.1% | 5 | 3.6K | 4.8% | 4 | | Sep 2026 | 1.9K | 2.5% | 5 | 3.6K | 4.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Minted’s and Papyrus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Minted**: Measured on the search term “minted cards”. - **Papyrus**: Measured on the search term “papyrus cards”. - [Minted profile](/demand/us/brands/minted) - [Papyrus profile](/demand/us/brands/papyrus) - [All greeting cards in the United States](/demand/us/categories/us-greeting-cards): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Minted or Papyrus more popular in search? In September 2026, Papyrus had more branded searches than Minted among greeting cards in the United States. Papyrus had about 3,600 branded searches, while Minted had 1,900. Papyrus made up 4.8% of all greeting card searches we track, and Minted accounted for 2.5%. ## Cite this page Brandwave. "Minted vs Papyrus: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/minted-vs-papyrus This page is also available as HTML at https://gobrandwave.com/demand/us/compare/minted-vs-papyrus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.