--- title: "Miele vs Whirlpool: Which is searched more in the United States?" description: "Is Miele or Whirlpool more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Refrigerator brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/miele-vs-whirlpool" publisher: "Brandwave" --- # Miele vs Whirlpool: Which is searched more in the United States? Is Miele or Whirlpool more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Refrigerator brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Miele and Whirlpool - **Competitive set**: Refrigerator brands - **Market**: United States - **Month measured**: Sep 2026 - **Miele Share of Search**: 0.92% - **Whirlpool Share of Search**: 18.7% ## Is Miele or Whirlpool more popular in search? - In September 2026, Whirlpool had more branded searches than Miele among refrigerator brands in the United States. Whirlpool had about 110,000 branded searches, while Miele had 5,400. Whirlpool made up 18.7% of all refrigerator brand searches we track, and Miele accounted for 0.92%. - Whirlpool was ahead of Miele in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Miele’s share of searches among refrigerator brands in the United States moved from 1.3% to 0.92%, and its estimated monthly branded searches moved from 9.9K to 5.4K. - Across the 12 months ending September 2026, Whirlpool’s share of searches among refrigerator brands in the United States moved from 18.2% to 18.7%, and its estimated monthly branded searches moved from 135K to 110K. ## Top refrigerator brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Whirlpool was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Miele did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GE Appliances | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bosch | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | LG | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Whirlpool | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Café | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Frigidaire | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sub-Zero | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maytag | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thermador | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Viking | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about refrigerator brands - Asked ChatGPT "Which refrigerator should I buy?": 1. Bosch, 2. GE Appliances, 3. LG - Asked ChatGPT "What are the most reliable refrigerator brands?": 1. Whirlpool, 2. GE Appliances, 3. Bosch, 4. LG, 5. Frigidaire - Asked ChatGPT "What is the best French door refrigerator?": 1. Café, 2. Bosch, 3. GE Appliances, 4. Frigidaire, 5. Samsung - Searched Google, AI Overview "refrigerator": named none of the brands we track - Searched Google, AI Overview "french door refrigerator": 1. Samsung, 2. LG, 3. GE Appliances, 4. Frigidaire Not named in any answer: KitchenAid, Sub-Zero, Hisense, Maytag, Thermador, Smeg, Viking and Miele. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States refrigerator brands in September 2026? - In September 2026, Whirlpool lost share of searches among refrigerator brands in the United States, from 23% to 18.7%. - Estimated monthly branded searches for Miele in the United States fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026. ## Month by month | Month | Miele estimated searches | Miele Share of Search | Miele rank | Whirlpool estimated searches | Whirlpool Share of Search | Whirlpool rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 1.3% | 12 | 135K | 18.2% | 2 | | Nov 2025 | 9.9K | 1.3% | 12 | 135K | 18.2% | 2 | | Dec 2025 | 6.6K | 1.1% | 14 | 110K | 17.7% | 2 | | Jan 2026 | 6.6K | 1.1% | 15 | 110K | 17.5% | 2 | | Feb 2026 | 8.1K | 1.4% | 13 | 110K | 19.2% | 1 | | Mar 2026 | 9.9K | 1.5% | 12 | 135K | 21% | 1 | | Apr 2026 | 12.1K | 1.9% | 12 | 110K | 17.4% | 1 | | May 2026 | 6.6K | 1.1% | 14 | 110K | 17.7% | 1 | | Jun 2026 | 6.6K | 0.93% | 13 | 135K | 19.1% | 1 | | Jul 2026 | 6.6K | 0.9% | 14 | 135K | 18.5% | 1 | | Aug 2026 | 6.6K | 0.92% | 15 | 165K | 23% | 1 | | Sep 2026 | 5.4K | 0.92% | 15 | 110K | 18.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Miele’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Miele**: Measured on the search term “miele refrigerator”. - **Whirlpool**: Measured on the search term “whirlpool refrigerator”. - [Miele profile](/demand/us/brands/miele) - [Whirlpool profile](/demand/us/brands/whirlpool) - [All refrigerator brands in the United States](/demand/us/categories/us-refrigerator-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Miele or Whirlpool more popular in search? In September 2026, Whirlpool had more branded searches than Miele among refrigerator brands in the United States. Whirlpool had about 110,000 branded searches, while Miele had 5,400. Whirlpool made up 18.7% of all refrigerator brand searches we track, and Miele accounted for 0.92%. ## Cite this page Brandwave. "Miele vs Whirlpool: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/miele-vs-whirlpool This page is also available as HTML at https://gobrandwave.com/demand/us/compare/miele-vs-whirlpool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.