--- title: "Miele vs Thermador: Which is searched more in the United States?" description: "Is Miele or Thermador more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Refrigerator brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/miele-vs-thermador" publisher: "Brandwave" --- # Miele vs Thermador: Which is searched more in the United States? Is Miele or Thermador more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Refrigerator brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Miele and Thermador - **Competitive set**: Refrigerator brands - **Market**: United States - **Month measured**: Sep 2026 - **Miele Share of Search**: 0.92% - **Thermador Share of Search**: 1.7% ## Is Miele or Thermador more popular in search? - In September 2026, Thermador had more branded searches than Miele among refrigerator brands in the United States. Thermador had about 9,900 branded searches, while Miele had 5,400. Thermador made up 1.7% of all refrigerator brand searches we track, and Miele accounted for 0.92%. - The lead changed hands 3 times in the 12 months ending September 2026: Thermador took it in December 2025, Miele took it in February 2026, Thermador took it in May 2026. - Across the 12 months ending September 2026, Miele’s share of searches among refrigerator brands in the United States moved from 1.3% to 0.92%, and its estimated monthly branded searches moved from 9.9K to 5.4K. - Across the 12 months ending September 2026, Thermador’s share of searches among refrigerator brands in the United States moved from 1.1% to 1.7%, and its estimated monthly branded searches moved from 8.1K to 9.9K. ## Top refrigerator brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Miele nor Thermador showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GE Appliances | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bosch | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | LG | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Whirlpool | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Café | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Frigidaire | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sub-Zero | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maytag | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thermador | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Viking | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about refrigerator brands - Asked ChatGPT "Which refrigerator should I buy?": 1. Bosch, 2. GE Appliances, 3. LG - Asked ChatGPT "What are the most reliable refrigerator brands?": 1. Whirlpool, 2. GE Appliances, 3. Bosch, 4. LG, 5. Frigidaire - Asked ChatGPT "What is the best French door refrigerator?": 1. Café, 2. Bosch, 3. GE Appliances, 4. Frigidaire, 5. Samsung - Searched Google, AI Overview "refrigerator": named none of the brands we track - Searched Google, AI Overview "french door refrigerator": 1. Samsung, 2. LG, 3. GE Appliances, 4. Frigidaire Not named in any answer: KitchenAid, Sub-Zero, Hisense, Maytag, Thermador, Smeg, Viking and Miele. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States refrigerator brands in September 2026? - Estimated monthly branded searches for Thermador in the United States rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. - Estimated monthly branded searches for Miele in the United States fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026. ## Month by month | Month | Miele estimated searches | Miele Share of Search | Miele rank | Thermador estimated searches | Thermador Share of Search | Thermador rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 1.3% | 12 | 8.1K | 1.1% | 14 | | Nov 2025 | 9.9K | 1.3% | 12 | 8.1K | 1.1% | 14 | | Dec 2025 | 6.6K | 1.1% | 14 | 9.9K | 1.6% | 13 | | Jan 2026 | 6.6K | 1.1% | 15 | 8.1K | 1.3% | 13 | | Feb 2026 | 8.1K | 1.4% | 13 | 6.6K | 1.1% | 14 | | Mar 2026 | 9.9K | 1.5% | 12 | 8.1K | 1.3% | 14 | | Apr 2026 | 12.1K | 1.9% | 12 | 8.1K | 1.3% | 13 | | May 2026 | 6.6K | 1.1% | 14 | 9.9K | 1.6% | 12 | | Jun 2026 | 6.6K | 0.93% | 13 | 14.8K | 2.1% | 11 | | Jul 2026 | 6.6K | 0.9% | 14 | 14.8K | 2% | 11 | | Aug 2026 | 6.6K | 0.92% | 15 | 12.1K | 1.7% | 12 | | Sep 2026 | 5.4K | 0.92% | 15 | 9.9K | 1.7% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Miele’s and Thermador’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Miele**: Measured on the search term “miele refrigerator”. - **Thermador**: Measured on the search term “thermador refrigerator”. - [Miele profile](/demand/us/brands/miele) - [Thermador profile](/demand/us/brands/thermador) - [All refrigerator brands in the United States](/demand/us/categories/us-refrigerator-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Miele or Thermador more popular in search? In September 2026, Thermador had more branded searches than Miele among refrigerator brands in the United States. Thermador had about 9,900 branded searches, while Miele had 5,400. Thermador made up 1.7% of all refrigerator brand searches we track, and Miele accounted for 0.92%. ## Cite this page Brandwave. "Miele vs Thermador: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/miele-vs-thermador This page is also available as HTML at https://gobrandwave.com/demand/us/compare/miele-vs-thermador. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.