--- title: "Microsoft Surface vs Samsung: Which is searched more in the United States?" description: "Is Microsoft Surface or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/microsoft-surface-vs-samsung" publisher: "Brandwave" --- # Microsoft Surface vs Samsung: Which is searched more in the United States? Is Microsoft Surface or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Microsoft Surface and Samsung - **Competitive set**: Laptop brands - **Market**: United States - **Month measured**: Sep 2026 - **Microsoft Surface Share of Search**: 2% - **Samsung Share of Search**: 2% ## Is Microsoft Surface or Samsung more popular in search? - In September 2026, Microsoft Surface and Samsung were level in searches among laptop brands in the United States, with an estimated 33.1K branded searches each, at 2% of the total each. - Microsoft Surface was ahead of Samsung in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Microsoft Surface’s share of searches among laptop brands in the United States moved from 4% to 2%, and its estimated monthly branded searches moved from 60.5K to 33.1K. - Across the 12 months ending September 2026, Samsung’s share of searches among laptop brands in the United States moved from 1.8% to 2%, and its estimated monthly branded searches moved from 27.1K to 33.1K. ## Top laptop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Microsoft Surface nor Samsung showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apple MacBook | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dell | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Lenovo | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | ASUS | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | HP | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Razer | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Acer | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | MSI | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Alienware | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Framework | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Microsoft Surface | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop brands - Asked ChatGPT "Which laptop should I buy?": 1. Apple MacBook, 2. ASUS, 3. Dell, 4. Lenovo - Asked ChatGPT "What are the best laptop brands?": 1. Lenovo, 2. ASUS, 3. Dell, 4. HP, 5. Acer, 6. Apple MacBook, 7. Alienware - Asked ChatGPT "What is the best laptop for college students?": 1. Apple MacBook, 2. Dell, 3. ASUS - Searched Google, AI Overview "laptop": 1. HP, 2. Lenovo, 3. Dell, 4. Apple MacBook - Searched Google, AI Overview "best laptop": 1. Apple MacBook, 2. Dell, 3. Razer, 4. MSI Not named in any answer: Framework, Microsoft Surface, Samsung and LG. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States laptop brands in September 2026? - Microsoft Surface’s share of searches among laptop brands in the United States has lost ground for 3 months in a row, from 2.9% to 2% in September 2026. - In September 2026, Samsung rose from 10th to 9th among laptop brands in the United States. ## Month by month | Month | Microsoft Surface estimated searches | Microsoft Surface Share of Search | Microsoft Surface rank | Samsung estimated searches | Samsung Share of Search | Samsung rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 4% | 7 | 27.1K | 1.8% | 10 | | Nov 2025 | 49.5K | 2.5% | 8 | 33.1K | 1.7% | 10 | | Dec 2025 | 40.5K | 2.3% | 8 | 27.1K | 1.5% | 10 | | Jan 2026 | 33.1K | 2.1% | 8 | 27.1K | 1.7% | 10 | | Feb 2026 | 33.1K | 2.2% | 8 | 27.1K | 1.8% | 9 | | Mar 2026 | 40.5K | 2.2% | 8 | 33.1K | 1.8% | 9 | | Apr 2026 | 33.1K | 2.3% | 8 | 27.1K | 1.9% | 9 | | May 2026 | 33.1K | 2.4% | 8 | 27.1K | 1.9% | 9 | | Jun 2026 | 40.5K | 2.9% | 8 | 22.2K | 1.6% | 10 | | Jul 2026 | 33.1K | 2.3% | 8 | 27.1K | 1.9% | 9 | | Aug 2026 | 40.5K | 2.1% | 8 | 33.1K | 1.7% | 10 | | Sep 2026 | 33.1K | 2% | 8 | 33.1K | 2% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Microsoft Surface’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Microsoft Surface**: Measured on the search term “surface laptop”. - **Samsung**: Measured on the search term “samsung laptop”. - [Microsoft Surface profile](/demand/us/brands/microsoft-surface) - [Samsung profile](/demand/us/brands/samsung) - [All laptop brands in the United States](/demand/us/categories/us-laptop-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Microsoft Surface or Samsung more popular in search? In September 2026, Microsoft Surface and Samsung were level in searches among laptop brands in the United States, with an estimated 33.1K branded searches each, at 2% of the total each. ## Cite this page Brandwave. "Microsoft Surface vs Samsung: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/microsoft-surface-vs-samsung This page is also available as HTML at https://gobrandwave.com/demand/us/compare/microsoft-surface-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.