--- title: "Michelob Ultra Seltzer vs Smirnoff: Which is searched more in the United States?" description: "Is Michelob Ultra Seltzer or Smirnoff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hard seltzer brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/michelob-ultra-seltzer-vs-smirnoff" publisher: "Brandwave" --- # Michelob Ultra Seltzer vs Smirnoff: Which is searched more in the United States? Is Michelob Ultra Seltzer or Smirnoff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hard seltzer brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Michelob Ultra Seltzer and Smirnoff - **Competitive set**: Hard seltzer brands - **Market**: United States - **Month measured**: Sep 2026 - **Michelob Ultra Seltzer Share of Search**: 1.3% - **Smirnoff Share of Search**: 1.3% ## Is Michelob Ultra Seltzer or Smirnoff more popular in search? - In September 2026, Michelob Ultra Seltzer and Smirnoff were level in searches among hard seltzer brands in the United States, with an estimated 3.6K branded searches each, at 1.3% of the total each. - The lead changed hands once in the 12 months ending September 2026: Michelob Ultra Seltzer took it in June 2026. - Across the 12 months ending September 2026, Michelob Ultra Seltzer’s share of searches among hard seltzer brands in the United States moved from 1% to 1.3%, and its estimated monthly branded searches moved from 2.9K to 3.6K. - Across the 12 months ending September 2026, Smirnoff’s share of searches among hard seltzer brands in the United States moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 4.4K to 3.6K. ## Top hard seltzer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Michelob Ultra Seltzer nor Smirnoff showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | High Noon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | White Claw | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Truly | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | NÜTRL | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Vizzy | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Bud Light Seltzer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Michelob Ultra Seltzer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smirnoff | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Corona | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hard seltzer brands - Asked ChatGPT "Which hard seltzer brand should I buy in the US?": 1. White Claw, 2. Truly, 3. High Noon - Asked ChatGPT "What are the best hard seltzer brands in the US?": 1. High Noon, 2. White Claw, 3. Truly, 4. NÜTRL, 5. Vizzy - Asked ChatGPT "What's the best hard seltzer brand in the US for a summer party?": 1. High Noon, 2. White Claw, 3. Truly - Searched Google, AI Overview "hard seltzer": 1. White Claw, 2. Truly, 3. High Noon, 4. NÜTRL, 5. Vizzy - Searched Google, AI Overview "best hard seltzer": 1. High Noon, 2. NÜTRL, 3. White Claw Not named in any answer: Bud Light Seltzer, Michelob Ultra Seltzer, Smirnoff and Corona. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States hard seltzer brands in September 2026? - Estimated monthly branded searches for Michelob Ultra Seltzer in the United States rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. - Estimated monthly branded searches for Smirnoff in the United States fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## Month by month | Month | Michelob Ultra Seltzer estimated searches | Michelob Ultra Seltzer Share of Search | Michelob Ultra Seltzer rank | Smirnoff estimated searches | Smirnoff Share of Search | Smirnoff rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 1% | 8 | 4.4K | 1.6% | 7 | | Nov 2025 | 2.4K | 1.1% | 8 | 2.9K | 1.3% | 7 | | Dec 2025 | 1.9K | 0.83% | 8 | 3.6K | 1.6% | 7 | | Jan 2026 | 1.9K | 0.77% | 8 | 2.4K | 0.97% | 7 | | Feb 2026 | 2.4K | 1.2% | 8 | 2.9K | 1.5% | 7 | | Mar 2026 | 2.9K | 1.2% | 8 | 3.6K | 1.5% | 7 | | Apr 2026 | 2.9K | 1.1% | 8 | 3.6K | 1.4% | 7 | | May 2026 | 4.4K | 1.4% | 7 | 4.4K | 1.4% | 8 | | Jun 2026 | 5.4K | 1.6% | 7 | 4.4K | 1.3% | 8 | | Jul 2026 | 6.6K | 1.9% | 7 | 4.4K | 1.3% | 8 | | Aug 2026 | 4.4K | 1.4% | 7 | 3.6K | 1.1% | 8 | | Sep 2026 | 3.6K | 1.3% | 7 | 3.6K | 1.3% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Michelob Ultra Seltzer’s and Smirnoff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Michelob Ultra Seltzer**: Measured on the search term “michelob ultra seltzer”. - **Smirnoff**: Measured on the search term “smirnoff seltzer”. - [Michelob Ultra Seltzer profile](/demand/us/brands/michelob-ultra-seltzer) - [Smirnoff profile](/demand/us/brands/smirnoff) - [All hard seltzer brands in the United States](/demand/us/categories/us-hard-seltzer-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Michelob Ultra Seltzer or Smirnoff more popular in search? In September 2026, Michelob Ultra Seltzer and Smirnoff were level in searches among hard seltzer brands in the United States, with an estimated 3.6K branded searches each, at 1.3% of the total each. ## Cite this page Brandwave. "Michelob Ultra Seltzer vs Smirnoff: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/michelob-ultra-seltzer-vs-smirnoff This page is also available as HTML at https://gobrandwave.com/demand/us/compare/michelob-ultra-seltzer-vs-smirnoff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.