--- title: "Meritage Homes vs Toll Brothers: Which is searched more in the United States?" description: "Is Meritage Homes or Toll Brothers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home builders set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/meritage-homes-vs-toll-brothers" publisher: "Brandwave" --- # Meritage Homes vs Toll Brothers: Which is searched more in the United States? Is Meritage Homes or Toll Brothers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home builders set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Meritage Homes and Toll Brothers - **Competitive set**: Home builders - **Market**: United States - **Month measured**: Sep 2026 - **Meritage Homes Share of Search**: 4.9% - **Toll Brothers Share of Search**: 11% ## Is Meritage Homes or Toll Brothers more popular in search? - In September 2026, Toll Brothers had more branded searches than Meritage Homes among home builders in the United States. Toll Brothers had about 60,500 branded searches, while Meritage Homes had 27,100. Toll Brothers made up 11% of all home builder searches we track, and Meritage Homes accounted for 4.9%. - Toll Brothers was ahead of Meritage Homes in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Meritage Homes’ share of searches among home builders in the United States moved from 5.2% to 4.9%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, Toll Brothers’ share of searches among home builders in the United States moved from 11.6% to 11%, and its estimated monthly branded searches moved from 74K to 60.5K. ## Top home builders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Toll Brothers was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Meritage Homes was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Toll Brothers was listed before Meritage Homes in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Taylor Morrison | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Toll Brothers | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Pulte Homes | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Meritage Homes | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Lennar | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Ryan Homes | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | KB Home | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | D.R. Horton | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about home builders - Asked ChatGPT "Which home builder should I buy a new construction home from in the US?": 1. Taylor Morrison, 2. Toll Brothers, 3. Pulte Homes, 4. Lennar, 5. KB Home - Asked ChatGPT "What are the best home builders in the US?": 1. Taylor Morrison, 2. Toll Brothers, 3. Meritage Homes, 4. Pulte Homes, 5. Ryan Homes, 6. D.R. Horton - Asked ChatGPT "What's the best quality national home builder in the US?": 1. Taylor Morrison, 2. Toll Brothers, 3. Meritage Homes - Searched Google, AI Overview "new homes": named none of the brands we track - Searched Google, AI Overview "new construction homes": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States home builders in September 2026? - In September 2026, Meritage Homes lost share of searches among home builders in the United States, from 5.8% to 4.9%. - Toll Brothers’ share of searches among home builders in the United States has gained ground for 3 months in a row, from 8.7% to 11% in September 2026. ## Month by month | Month | Meritage Homes estimated searches | Meritage Homes Share of Search | Meritage Homes rank | Toll Brothers estimated searches | Toll Brothers Share of Search | Toll Brothers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 5.2% | 7 | 74K | 11.6% | 4 | | Nov 2025 | 33.1K | 5.4% | 7 | 60.5K | 9.9% | 4 | | Dec 2025 | 33.1K | 5.8% | 6 | 74K | 12.9% | 3 | | Jan 2026 | 33.1K | 4.5% | 8 | 90.5K | 12.3% | 3 | | Feb 2026 | 33.1K | 5.2% | 7 | 74K | 11.6% | 4 | | Mar 2026 | 40.5K | 5.9% | 6 | 74K | 10.8% | 4 | | Apr 2026 | 33.1K | 5.1% | 8 | 74K | 11.4% | 4 | | May 2026 | 33.1K | 5.3% | 8 | 74K | 11.8% | 3 | | Jun 2026 | 27.1K | 3.9% | 8 | 60.5K | 8.7% | 5 | | Jul 2026 | 27.1K | 4.5% | 8 | 60.5K | 10% | 4 | | Aug 2026 | 33.1K | 5.8% | 7 | 60.5K | 10.7% | 4 | | Sep 2026 | 27.1K | 4.9% | 8 | 60.5K | 11% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Meritage Homes’ and Toll Brothers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Meritage Homes**: Measured on the search term “meritage homes”. - **Toll Brothers**: Measured on the search term “toll brothers”. - [Meritage Homes profile](/demand/us/brands/meritage-homes) - [Toll Brothers profile](/demand/us/brands/toll-brothers) - [All home builders in the United States](/demand/us/categories/us-home-builders): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Meritage Homes or Toll Brothers more popular in search? In September 2026, Toll Brothers had more branded searches than Meritage Homes among home builders in the United States. Toll Brothers had about 60,500 branded searches, while Meritage Homes had 27,100. Toll Brothers made up 11% of all home builder searches we track, and Meritage Homes accounted for 4.9%. ## Cite this page Brandwave. "Meritage Homes vs Toll Brothers: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/meritage-homes-vs-toll-brothers This page is also available as HTML at https://gobrandwave.com/demand/us/compare/meritage-homes-vs-toll-brothers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.