--- title: "Masterbuilt vs Z Grills: Which is searched more in the United States?" description: "Is Masterbuilt or Z Grills more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Grill brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/masterbuilt-vs-z-grills" publisher: "Brandwave" --- # Masterbuilt vs Z Grills: Which is searched more in the United States? Is Masterbuilt or Z Grills more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Grill brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Masterbuilt and Z Grills - **Competitive set**: Grill brands - **Market**: United States - **Month measured**: Sep 2026 - **Masterbuilt Share of Search**: 0.94% - **Z Grills Share of Search**: 2.6% ## Is Masterbuilt or Z Grills more popular in search? - In September 2026, Z Grills had more branded searches than Masterbuilt among grill brands in the United States. Z Grills had about 18,100 branded searches, while Masterbuilt had 6,600. Z Grills made up 2.6% of all grill brand searches we track, and Masterbuilt accounted for 0.94%. - Z Grills was ahead of Masterbuilt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Masterbuilt’s share of searches among grill brands in the United States moved from 0.97% to 0.94%, and its estimated monthly branded searches held steady at 6.6K. - Across the 12 months ending September 2026, Z Grills’ share of searches among grill brands in the United States moved from 4% to 2.6%, and its estimated monthly branded searches moved from 27.1K to 18.1K. ## Top grill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Z Grills was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Masterbuilt did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Traeger | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Pit Boss | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Z Grills | 4th | 0 of 3 | 1 of 1 | 1 of 4 | | Napoleon | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Recteq | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Kamado Joe | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Blackstone | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Camp Chef | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Big Green Egg | 10th | 1 of 3 | 0 of 1 | 1 of 4 | | Nexgrill | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Char-Broil | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Char-Griller | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Oklahoma Joe's | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Masterbuilt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about grill brands - Asked ChatGPT "Which grill should I buy?": 1. Weber - Asked ChatGPT "What are the best grill brands?": 1. Weber, 2. Napoleon, 3. Traeger, 4. Kamado Joe, 5. Blackstone, 6. Big Green Egg - Asked ChatGPT "What is the best pellet grill?": 1. Weber, 2. Traeger, 3. Recteq, 4. Pit Boss, 5. Camp Chef - Searched Google, AI Overview "pellet grill": 1. Z Grills, 2. Pit Boss, 3. Weber, 4. Traeger Not named in any answer: Nexgrill, Char-Broil, Char-Griller, Oklahoma Joe's and Masterbuilt. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States grill brands in September 2026? - Z Grills’ share of searches among grill brands in the United States has gained ground for 3 months in a row, from 1.9% to 2.6% in September 2026. ## Month by month | Month | Masterbuilt estimated searches | Masterbuilt Share of Search | Masterbuilt rank | Z Grills estimated searches | Z Grills Share of Search | Z Grills rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 0.97% | 13 | 27.1K | 4% | 6 | | Nov 2025 | 14.8K | 1.6% | 10 | 49.5K | 5.3% | 6 | | Dec 2025 | 9.9K | 1.1% | 13 | 33.1K | 3.8% | 6 | | Jan 2026 | 6.6K | 1.1% | 13 | 22.2K | 3.7% | 6 | | Feb 2026 | 6.6K | 1.1% | 14 | 22.2K | 3.7% | 7 | | Mar 2026 | 8.1K | 0.89% | 14 | 27.1K | 3% | 8 | | Apr 2026 | 9.9K | 0.89% | 14 | 27.1K | 2.4% | 10 | | May 2026 | 12.1K | 0.79% | 14 | 33.1K | 2.2% | 11 | | Jun 2026 | 12.1K | 0.85% | 14 | 27.1K | 1.9% | 12 | | Jul 2026 | 9.9K | 0.88% | 14 | 27.1K | 2.4% | 10 | | Aug 2026 | 8.1K | 0.91% | 14 | 22.2K | 2.5% | 9 | | Sep 2026 | 6.6K | 0.94% | 14 | 18.1K | 2.6% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Masterbuilt’s and Z Grills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Masterbuilt**: Measured on the search term “masterbuilt”. - **Z Grills**: Measured on the search term “z grills”. - [Masterbuilt profile](/demand/us/brands/masterbuilt) - [Z Grills profile](/demand/us/brands/z-grills) - [All grill brands in the United States](/demand/us/categories/us-grill-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Masterbuilt or Z Grills more popular in search? In September 2026, Z Grills had more branded searches than Masterbuilt among grill brands in the United States. Z Grills had about 18,100 branded searches, while Masterbuilt had 6,600. Z Grills made up 2.6% of all grill brand searches we track, and Masterbuilt accounted for 0.94%. ## Cite this page Brandwave. "Masterbuilt vs Z Grills: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/masterbuilt-vs-z-grills This page is also available as HTML at https://gobrandwave.com/demand/us/compare/masterbuilt-vs-z-grills. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.