--- title: "Masterbuilt vs Napoleon: Which is searched more in the United States?" description: "Is Masterbuilt or Napoleon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Grill brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/masterbuilt-vs-napoleon" publisher: "Brandwave" --- # Masterbuilt vs Napoleon: Which is searched more in the United States? Is Masterbuilt or Napoleon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Grill brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Masterbuilt and Napoleon - **Competitive set**: Grill brands - **Market**: United States - **Month measured**: Sep 2026 - **Masterbuilt Share of Search**: 0.94% - **Napoleon Share of Search**: 3.8% ## Is Masterbuilt or Napoleon more popular in search? - In September 2026, Napoleon had more branded searches than Masterbuilt among grill brands in the United States. Napoleon had about 27,100 branded searches, while Masterbuilt had 6,600. Napoleon made up 3.8% of all grill brand searches we track, and Masterbuilt accounted for 0.94%. - Napoleon was ahead of Masterbuilt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Masterbuilt’s share of searches among grill brands in the United States moved from 0.97% to 0.94%, and its estimated monthly branded searches held steady at 6.6K. - Across the 12 months ending September 2026, Napoleon’s share of searches among grill brands in the United States moved from 3.3% to 3.8%, and its estimated monthly branded searches moved from 22.2K to 27.1K. ## Top grill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Napoleon was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Masterbuilt did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Traeger | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Pit Boss | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Z Grills | 4th | 0 of 3 | 1 of 1 | 1 of 4 | | Napoleon | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Recteq | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Kamado Joe | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Blackstone | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Camp Chef | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Big Green Egg | 10th | 1 of 3 | 0 of 1 | 1 of 4 | | Nexgrill | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Char-Broil | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Char-Griller | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Oklahoma Joe's | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Masterbuilt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about grill brands - Asked ChatGPT "Which grill should I buy?": 1. Weber - Asked ChatGPT "What are the best grill brands?": 1. Weber, 2. Napoleon, 3. Traeger, 4. Kamado Joe, 5. Blackstone, 6. Big Green Egg - Asked ChatGPT "What is the best pellet grill?": 1. Weber, 2. Traeger, 3. Recteq, 4. Pit Boss, 5. Camp Chef - Searched Google, AI Overview "pellet grill": 1. Z Grills, 2. Pit Boss, 3. Weber, 4. Traeger Not named in any answer: Nexgrill, Char-Broil, Char-Griller, Oklahoma Joe's and Masterbuilt. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States grill brands in September 2026? - In September 2026, Recteq overtook Napoleon to rank 5th among grill brands in the United States, with 5.7% of the searches. - In September 2026, Napoleon lost share of searches among grill brands in the United States, from 4.6% to 3.8%. ## Month by month | Month | Masterbuilt estimated searches | Masterbuilt Share of Search | Masterbuilt rank | Napoleon estimated searches | Napoleon Share of Search | Napoleon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 0.97% | 13 | 22.2K | 3.3% | 7 | | Nov 2025 | 14.8K | 1.6% | 10 | 27.1K | 2.9% | 8 | | Dec 2025 | 9.9K | 1.1% | 13 | 22.2K | 2.6% | 8 | | Jan 2026 | 6.6K | 1.1% | 13 | 18.1K | 3% | 8 | | Feb 2026 | 6.6K | 1.1% | 14 | 22.2K | 3.7% | 6 | | Mar 2026 | 8.1K | 0.89% | 14 | 40.5K | 4.4% | 6 | | Apr 2026 | 9.9K | 0.89% | 14 | 60.5K | 5.4% | 5 | | May 2026 | 12.1K | 0.79% | 14 | 60.5K | 4% | 6 | | Jun 2026 | 12.1K | 0.85% | 14 | 60.5K | 4.2% | 5 | | Jul 2026 | 9.9K | 0.88% | 14 | 40.5K | 3.6% | 6 | | Aug 2026 | 8.1K | 0.91% | 14 | 40.5K | 4.6% | 5 | | Sep 2026 | 6.6K | 0.94% | 14 | 27.1K | 3.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Masterbuilt’s and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Masterbuilt**: Measured on the search term “masterbuilt”. - **Napoleon**: Measured on the search term “napoleon grill”. - [Masterbuilt profile](/demand/us/brands/masterbuilt) - [Napoleon profile](/demand/us/brands/napoleon) - [All grill brands in the United States](/demand/us/categories/us-grill-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Masterbuilt or Napoleon more popular in search? In September 2026, Napoleon had more branded searches than Masterbuilt among grill brands in the United States. Napoleon had about 27,100 branded searches, while Masterbuilt had 6,600. Napoleon made up 3.8% of all grill brand searches we track, and Masterbuilt accounted for 0.94%. ## Cite this page Brandwave. "Masterbuilt vs Napoleon: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/masterbuilt-vs-napoleon This page is also available as HTML at https://gobrandwave.com/demand/us/compare/masterbuilt-vs-napoleon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.