---
title: "Marzetti vs Wholly Guacamole: Which is searched more in United States?"
description: "Which is more popular in search, Marzetti or Wholly Guacamole? Compare estimated monthly branded-search demand and Share of Search inside the Dips brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/marzetti-vs-wholly-guacamole"
publisher: "Brandwave"
---

# Marzetti vs Wholly Guacamole: Which is searched more in United States?

Which is more popular in search, Marzetti or Wholly Guacamole? Compare estimated monthly branded-search demand and Share of Search inside the Dips brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Marzetti and Wholly Guacamole
- **Competitive set**: Dips brands
- **Market**: United States
- **Month measured**: Sep 2026
- **Marzetti Share of Search**: 49%
- **Wholly Guacamole Share of Search**: 49%

## Which is more popular in search, Marzetti or Wholly Guacamole?

- In September 2026, Marzetti and Wholly Guacamole were level on Share of Search among dips brands in United States, with an estimated 6.6K branded searches each, at 49% estimated Share of Search each.
- The lead changed hands once in the 12 months ending September 2026: Wholly Guacamole took it in March 2026.
- Across the 12 months ending September 2026, Marzetti’s estimated Share of Search among dips brands in United States moved from 48.8% to 49%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Wholly Guacamole’s estimated Share of Search among dips brands in United States moved from 48.8% to 49%, and its estimated monthly branded searches held steady at 6.6K.

## How did search popularity change for United States dips brands in September 2026?

- In September 2026, Marzetti overtook Wholly Guacamole to become the leader among dips brands in United States, with 49% estimated Share of Search.
- In September 2026, Wholly Guacamole lost estimated Share of Search among dips brands in United States, from 59.1% to 49%.

## Month by month

| Month | Marzetti estimated searches | Marzetti Share of Search | Marzetti rank | Wholly Guacamole estimated searches | Wholly Guacamole Share of Search | Wholly Guacamole rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 48.8% | 1 | 6.6K | 48.8% | 2 |
| Nov 2025 | 6.6K | 54.1% | 1 | 5.4K | 44.2% | 2 |
| Dec 2025 | 6.6K | 49.4% | 1 | 6.6K | 49.4% | 2 |
| Jan 2026 | 8.1K | 49.5% | 1 | 8.1K | 49.5% | 2 |
| Feb 2026 | 9.9K | 54.5% | 1 | 8.1K | 44.6% | 2 |
| Mar 2026 | 6.6K | 44.4% | 2 | 8.1K | 54.5% | 1 |
| Apr 2026 | 6.6K | 49.5% | 1 | 6.6K | 49.5% | 2 |
| May 2026 | 6.6K | 44.3% | 2 | 8.1K | 54.3% | 1 |
| Jun 2026 | 5.4K | 44.4% | 2 | 6.6K | 54.2% | 1 |
| Jul 2026 | 5.4K | 44.4% | 2 | 6.6K | 54.2% | 1 |
| Aug 2026 | 5.4K | 39.4% | 2 | 8.1K | 59.1% | 1 |
| Sep 2026 | 6.6K | 49% | 1 | 6.6K | 49% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Marzetti’s and Wholly Guacamole’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Marzetti**: Measured on the search term “marzetti”.
- **Wholly Guacamole**: Measured on the search term “wholly guacamole”.

- [Marzetti profile](/demand/us/brands/marzetti)
- [Wholly Guacamole profile](/demand/us/brands/wholly-guacamole)
- [All dips brands in United States](/demand/us/categories/us-dips-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Marzetti or Wholly Guacamole?

In September 2026, Marzetti and Wholly Guacamole were level on Share of Search among dips brands in United States, with an estimated 6.6K branded searches each, at 49% estimated Share of Search each.

## Cite this page

Brandwave. "Marzetti vs Wholly Guacamole: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/marzetti-vs-wholly-guacamole

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/marzetti-vs-wholly-guacamole. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.