--- title: "Luvs vs Millie Moon: Which is searched more in the United States?" description: "Is Luvs or Millie Moon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Diaper brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/luvs-vs-millie-moon" publisher: "Brandwave" --- # Luvs vs Millie Moon: Which is searched more in the United States? Is Luvs or Millie Moon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Diaper brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Luvs and Millie Moon - **Competitive set**: Diaper brands - **Market**: United States - **Month measured**: Sep 2026 - **Luvs Share of Search**: 3.7% - **Millie Moon Share of Search**: 27.7% ## Is Luvs or Millie Moon more popular in search? - In September 2026, Millie Moon had more branded searches than Luvs among diaper brands in the United States. Millie Moon had about 110,000 branded searches, while Luvs had 14,800. Millie Moon made up 27.7% of all diaper brand searches we track, and Luvs accounted for 3.7%. - Millie Moon was ahead of Luvs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Luvs’ share of searches among diaper brands in the United States moved from 3.5% to 3.7%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Millie Moon’s share of searches among diaper brands in the United States moved from 21.4% to 27.7%, and its estimated monthly branded searches moved from 90.5K to 110K. ## Top diaper brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Millie Moon was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Luvs did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pampers | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Huggies | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Coterie | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Millie Moon | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | DYPER | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | The Honest Company | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Luvs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hello Bello | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bambo Nature | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about diaper brands - Asked ChatGPT "What are the best diapers for a newborn?": 1. Pampers, 2. Huggies, 3. Coterie - Asked ChatGPT "Which diaper brand is best for overnight leaks?": 1. Pampers, 2. Huggies, 3. Millie Moon, 4. Coterie - Asked ChatGPT "Are cheaper diaper brands as good as the expensive ones?": named none of the brands we track - Searched Google, AI Overview "diapers": 1. Pampers, 2. DYPER - Searched Google, AI Overview "best diapers": 1. Huggies, 2. Coterie Not named in any answer: The Honest Company, Luvs, Hello Bello and Bambo Nature. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States diaper brands in September 2026? - Millie Moon’s share of searches among diaper brands in the United States has gained ground for 3 months in a row, from 22.5% to 27.7% in September 2026. ## Month by month | Month | Luvs estimated searches | Luvs Share of Search | Luvs rank | Millie Moon estimated searches | Millie Moon Share of Search | Millie Moon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 3.5% | 6 | 90.5K | 21.4% | 2 | | Nov 2025 | 12.1K | 3.1% | 7 | 90.5K | 23.1% | 1 | | Dec 2025 | 18.1K | 4.5% | 6 | 90.5K | 22.7% | 2 | | Jan 2026 | 14.8K | 3.3% | 6 | 110K | 24.6% | 2 | | Feb 2026 | 12.1K | 3.2% | 6 | 90.5K | 24.2% | 2 | | Mar 2026 | 12.1K | 2.8% | 6 | 110K | 25.5% | 2 | | Apr 2026 | 12.1K | 3.1% | 7 | 90.5K | 22.8% | 2 | | May 2026 | 12.1K | 3% | 7 | 90.5K | 22.7% | 2 | | Jun 2026 | 12.1K | 3% | 7 | 90.5K | 22.5% | 2 | | Jul 2026 | 12.1K | 2.9% | 7 | 110K | 26.1% | 2 | | Aug 2026 | 14.8K | 3.7% | 6 | 110K | 27.4% | 1 | | Sep 2026 | 14.8K | 3.7% | 6 | 110K | 27.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Luvs’ and Millie Moon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Luvs**: Measured on the search term “luvs diapers”. - **Millie Moon**: Measured on the search term “millie moon diapers”. - [Luvs profile](/demand/us/brands/luvs) - [Millie Moon profile](/demand/us/brands/millie-moon) - [All diaper brands in the United States](/demand/us/categories/us-diaper-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Luvs or Millie Moon more popular in search? In September 2026, Millie Moon had more branded searches than Luvs among diaper brands in the United States. Millie Moon had about 110,000 branded searches, while Luvs had 14,800. Millie Moon made up 27.7% of all diaper brand searches we track, and Luvs accounted for 3.7%. ## Cite this page Brandwave. "Luvs vs Millie Moon: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/luvs-vs-millie-moon This page is also available as HTML at https://gobrandwave.com/demand/us/compare/luvs-vs-millie-moon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.