---
title: "Lucid Motors vs Maserati: Which is searched more in the United States?"
description: "Is Lucid Motors or Maserati more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/lucid-motors-vs-maserati"
publisher: "Brandwave"
---

# Lucid Motors vs Maserati: Which is searched more in the United States?

Is Lucid Motors or Maserati more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lucid Motors and Maserati
- **Competitive set**: Car brands
- **Market**: United States
- **Month measured**: Sep 2026
- **Lucid Motors Share of Search**: 0.38%
- **Maserati Share of Search**: 0.47%

## Is Lucid Motors or Maserati more popular in search?

- In September 2026, Maserati had more branded searches than Lucid Motors among car brands in the United States. Maserati had about 313,000 branded searches, while Lucid Motors had 250,000. Maserati made up 0.47% of all car brand searches we track, and Lucid Motors accounted for 0.38%.
- The lead changed hands 4 times in the 12 months ending September 2026: Lucid Motors took it in December 2025, Maserati took it in April 2026, Lucid Motors took it in July 2026, Maserati took it in August 2026.
- Across the 12 months ending September 2026, Lucid Motors’ share of searches among car brands in the United States moved from 0.36% to 0.38%, and its estimated monthly branded searches moved from 245K to 250K.
- Across the 12 months ending September 2026, Maserati’s share of searches among car brands in the United States moved from 0.46% to 0.47%, and its estimated monthly branded searches moved from 316K to 313K.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lucid Motors and Maserati were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Honda | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Toyota | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Hyundai | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Subaru | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Ford | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kia | 7th | 0 of 3 | 2 of 2 | 2 of 5 |
| Buick | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nissan | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| BMW | 10th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mercedes-Benz | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Volkswagen | 12th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | 13th | 0 of 3 | 1 of 2 | 1 of 5 |
| Aston Martin | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Tesla | 15th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rivian | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lucid Motors | 17th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mazda | 19th | 1 of 3 | 1 of 2 | 2 of 5 |
| GMC | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Lincoln | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 23rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Ram | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 25th | 0 of 3 | 2 of 2 | 2 of 5 |
| Dodge | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chrysler | 27th | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| Fiat | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Acura | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Audi | 32nd | 0 of 3 | 2 of 2 | 2 of 5 |
| Infiniti | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| MINI | 34th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Porsche | 36th | 0 of 3 | 1 of 2 | 1 of 5 |
| Bentley | 37th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 38th | 0 of 3 | 1 of 2 | 1 of 5 |
| Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Volvo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mitsubishi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Polestar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lotus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| VinFast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy?": named none of the brands we track
- Asked ChatGPT "What are the most reliable car brands?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Buick, 6. Mazda
- Asked ChatGPT "What is the best family SUV to buy?": 1. Hyundai, 2. Honda, 3. Toyota
- Searched Google, AI Overview "car brands": 1. Ford, 2. Toyota, 3. Honda, 4. Hyundai, 5. Nissan, 6. Subaru, 7. BMW, 8. Mercedes-Benz, 9. Volkswagen, 10. Ferrari, 11. Aston Martin, 12. Tesla, 13. Rivian, 14. Lucid Motors, 15. Chevrolet, 16. Buick, 17. GMC, 18. Cadillac, 19. Lincoln, 20. Jeep, 21. Ram, 22. Dodge, 23. Chrysler, 24. Alfa Romeo, 25. Maserati, 26. Fiat, 27. Lexus, 28. Acura, 29. Kia, 30. Genesis, 31. Infiniti, 32. MINI, 33. Rolls-Royce, 34. Audi, 35. Porsche, 36. Bentley, 37. Lamborghini
- Searched Google, AI Overview "best suv": 1. Honda, 2. Toyota, 3. Kia, 4. Hyundai, 5. Subaru, 6. Mazda, 7. Ford, 8. Genesis, 9. Audi

Not named in any answer: Land Rover, Volvo, McLaren, Mitsubishi, Jaguar, Polestar, Lotus and VinFast.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How did search popularity change for United States car brands in September 2026?

Neither Lucid Motors nor Maserati moved beyond provider rounding among car brands in Sep 2026.

## Month by month

| Month | Lucid Motors estimated searches | Lucid Motors Share of Search | Lucid Motors rank | Maserati estimated searches | Maserati Share of Search | Maserati rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 245K | 0.36% | 41 | 316K | 0.46% | 39 |
| Nov 2025 | 234K | 0.36% | 41 | 258K | 0.4% | 40 |
| Dec 2025 | 300K | 0.45% | 40 | 261K | 0.39% | 41 |
| Jan 2026 | 295K | 0.42% | 40 | 261K | 0.37% | 41 |
| Feb 2026 | 300K | 0.46% | 39 | 258K | 0.39% | 41 |
| Mar 2026 | 316K | 0.42% | 38 | 316K | 0.42% | 39 |
| Apr 2026 | 316K | 0.44% | 41 | 386K | 0.53% | 35 |
| May 2026 | 286K | 0.39% | 41 | 383K | 0.52% | 36 |
| Jun 2026 | 270K | 0.4% | 41 | 316K | 0.47% | 36 |
| Jul 2026 | 270K | 0.4% | 40 | 261K | 0.39% | 42 |
| Aug 2026 | 275K | 0.39% | 41 | 316K | 0.44% | 38 |
| Sep 2026 | 250K | 0.38% | 41 | 313K | 0.47% | 38 |

## How each brand is measured

Brandwave collects information about searches that people make online using Lucid Motors’ and Maserati’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lucid Motors**: Measured on the search terms “lucid air”, “lucid gravity” and “lucid motors”, summed into one figure.
- **Maserati**: Measured on the search terms “maserati” and “maserati grecale”, summed into one figure.

- [Lucid Motors profile](/demand/us/brands/lucid-motors)
- [Maserati profile](/demand/us/brands/maserati)
- [All car brands in the United States](/demand/us/categories/us-car-brands): The set both shares are measured inside, 46 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Lucid Motors or Maserati more popular in search?

In September 2026, Maserati had more branded searches than Lucid Motors among car brands in the United States. Maserati had about 313,000 branded searches, while Lucid Motors had 250,000. Maserati made up 0.47% of all car brand searches we track, and Lucid Motors accounted for 0.38%.

## Cite this page

Brandwave. "Lucid Motors vs Maserati: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/lucid-motors-vs-maserati

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/lucid-motors-vs-maserati. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.