--- title: "Lovepop vs Papyrus: Which is searched more in the United States?" description: "Is Lovepop or Papyrus more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Greeting cards set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/lovepop-vs-papyrus" publisher: "Brandwave" --- # Lovepop vs Papyrus: Which is searched more in the United States? Is Lovepop or Papyrus more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Greeting cards set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lovepop and Papyrus - **Competitive set**: Greeting cards - **Market**: United States - **Month measured**: Sep 2026 - **Lovepop Share of Search**: 13.2% - **Papyrus Share of Search**: 4.8% ## Is Lovepop or Papyrus more popular in search? - In September 2026, Lovepop had more branded searches than Papyrus among greeting cards in the United States. Lovepop had about 9,900 branded searches, while Papyrus had 3,600. Lovepop made up 13.2% of all greeting card searches we track, and Papyrus accounted for 4.8%. - Lovepop was ahead of Papyrus in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lovepop’s share of searches among greeting cards in the United States moved from 15.4% to 13.2%, and its estimated monthly branded searches moved from 14.8K to 9.9K. - Across the 12 months ending September 2026, Papyrus’ share of searches among greeting cards in the United States moved from 4.6% to 4.8%, and its estimated monthly branded searches moved from 4.4K to 3.6K. ## Top greeting cards in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Papyrus was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Lovepop was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Papyrus was listed before Lovepop in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hallmark | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Papyrus | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | American Greetings | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Minted | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Lovepop | 5th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about greeting cards - Asked ChatGPT "Which greeting card should I buy in the US?": 1. Hallmark, 2. Papyrus, 3. American Greetings - Asked ChatGPT "What are the best greeting card brands in the US?": 1. Hallmark, 2. American Greetings, 3. Papyrus, 4. Minted, 5. Lovepop - Asked ChatGPT "What's the best greeting card in the US for a special occasion?": 1. Hallmark, 2. Papyrus, 3. Minted - Searched Google, AI Overview "birthday greeting cards": 1. Hallmark, 2. Lovepop Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States greeting cards in September 2026? - Estimated monthly branded searches for Lovepop in the United States fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026. - Estimated monthly branded searches for Papyrus in the United States fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## Month by month | Month | Lovepop estimated searches | Lovepop Share of Search | Lovepop rank | Papyrus estimated searches | Papyrus Share of Search | Papyrus rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 15.4% | 3 | 4.4K | 4.6% | 4 | | Nov 2025 | 18.1K | 15% | 3 | 5.4K | 4.5% | 5 | | Dec 2025 | 22.2K | 15% | 3 | 6.6K | 4.5% | 5 | | Jan 2026 | 40.5K | 33.4% | 2 | 3.6K | 3% | 4 | | Feb 2026 | 40.5K | 33.6% | 2 | 3.6K | 3% | 4 | | Mar 2026 | 12.1K | 13.7% | 3 | 2.9K | 3.3% | 4 | | Apr 2026 | 22.2K | 21.7% | 2 | 3.6K | 3.5% | 4 | | May 2026 | 22.2K | 18.9% | 2 | 4.4K | 3.8% | 4 | | Jun 2026 | 12.1K | 13.5% | 3 | 3.6K | 4% | 4 | | Jul 2026 | 9.9K | 13.4% | 3 | 2.9K | 3.9% | 4 | | Aug 2026 | 9.9K | 13.3% | 3 | 3.6K | 4.8% | 4 | | Sep 2026 | 9.9K | 13.2% | 3 | 3.6K | 4.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Lovepop’s and Papyrus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lovepop**: Measured on the search term “lovepop”. - **Papyrus**: Measured on the search term “papyrus cards”. - [Lovepop profile](/demand/us/brands/lovepop) - [Papyrus profile](/demand/us/brands/papyrus) - [All greeting cards in the United States](/demand/us/categories/us-greeting-cards): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lovepop or Papyrus more popular in search? In September 2026, Lovepop had more branded searches than Papyrus among greeting cards in the United States. Lovepop had about 9,900 branded searches, while Papyrus had 3,600. Lovepop made up 13.2% of all greeting card searches we track, and Papyrus accounted for 4.8%. ## Cite this page Brandwave. "Lovepop vs Papyrus: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/lovepop-vs-papyrus This page is also available as HTML at https://gobrandwave.com/demand/us/compare/lovepop-vs-papyrus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.