--- title: "Little Spoon vs Once Upon a Farm: Which is searched more in the United States?" description: "Is Little Spoon or Once Upon a Farm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby food brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/little-spoon-vs-once-upon-a-farm" publisher: "Brandwave" --- # Little Spoon vs Once Upon a Farm: Which is searched more in the United States? Is Little Spoon or Once Upon a Farm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby food brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Little Spoon and Once Upon a Farm - **Competitive set**: Baby food brands - **Market**: United States - **Month measured**: Sep 2026 - **Little Spoon Share of Search**: 45.6% - **Once Upon a Farm Share of Search**: 24.9% ## Is Little Spoon or Once Upon a Farm more popular in search? - In September 2026, Little Spoon had more branded searches than Once Upon a Farm among baby food brands in the United States. Little Spoon had about 90,500 branded searches, while Once Upon a Farm had 49,500. Little Spoon made up 45.6% of all baby food brand searches we track, and Once Upon a Farm accounted for 24.9%. - The lead changed hands 2 times in the 12 months ending September 2026: Once Upon a Farm took it in February 2026, Little Spoon took it in March 2026. - Across the 12 months ending September 2026, Little Spoon’s share of searches among baby food brands in the United States moved from 35.4% to 45.6%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending September 2026, Once Upon a Farm’s share of searches among baby food brands in the United States moved from 35.4% to 24.9%, and its estimated monthly branded searches moved from 90.5K to 49.5K. ## Top baby food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Little Spoon was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Once Upon a Farm was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Little Spoon was listed before Once Upon a Farm in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gerber | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Little Spoon | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Serenity Kids | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Earth's Best | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Once Upon a Farm | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Beech-Nut | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Cerebelly | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Plum Organics | 8th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about baby food brands - Asked ChatGPT "What's the best baby food brand?": 1. Earth's Best, 2. Once Upon a Farm, 3. Gerber, 4. Serenity Kids - Asked ChatGPT "Which baby food pouches are healthiest?": 1. Serenity Kids, 2. Once Upon a Farm - Asked ChatGPT "Is fresh baby food delivery worth it?": 1. Little Spoon - Searched Google, AI Overview "baby food": 1. Gerber, 2. Beech-Nut, 3. Little Spoon, 4. Serenity Kids, 5. Once Upon a Farm - Searched Google, AI Overview "best baby food": 1. Little Spoon, 2. Serenity Kids, 3. Cerebelly, 4. Plum Organics, 5. Gerber, 6. Earth's Best Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States baby food brands in September 2026? - In September 2026, Little Spoon gained share of searches among baby food brands in the United States, from 40% to 45.6%. - In September 2026, Once Upon a Farm lost share of searches among baby food brands in the United States, from 26.7% to 24.9%. ## Month by month | Month | Little Spoon estimated searches | Little Spoon Share of Search | Little Spoon rank | Once Upon a Farm estimated searches | Once Upon a Farm Share of Search | Once Upon a Farm rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 35.4% | 1 | 90.5K | 35.4% | 2 | | Nov 2025 | 74K | 35.4% | 1 | 74K | 35.4% | 2 | | Dec 2025 | 74K | 36.3% | 1 | 60.5K | 29.6% | 2 | | Jan 2026 | 110K | 43% | 1 | 74K | 28.9% | 2 | | Feb 2026 | 90.5K | 29.8% | 2 | 135K | 44.4% | 1 | | Mar 2026 | 110K | 43% | 1 | 74K | 28.9% | 2 | | Apr 2026 | 90.5K | 40.6% | 1 | 60.5K | 27.2% | 2 | | May 2026 | 90.5K | 43.1% | 1 | 49.5K | 23.6% | 2 | | Jun 2026 | 90.5K | 44.9% | 1 | 49.5K | 24.6% | 2 | | Jul 2026 | 90.5K | 42.1% | 1 | 49.5K | 23% | 2 | | Aug 2026 | 90.5K | 40% | 1 | 60.5K | 26.7% | 2 | | Sep 2026 | 90.5K | 45.6% | 1 | 49.5K | 24.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Little Spoon’s and Once Upon a Farm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Little Spoon**: Measured on the search term “little spoon”. - **Once Upon a Farm**: Measured on the search term “once upon a farm”. - [Little Spoon profile](/demand/us/brands/little-spoon) - [Once Upon a Farm profile](/demand/us/brands/once-upon-a-farm) - [All baby food brands in the United States](/demand/us/categories/us-baby-food-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Little Spoon or Once Upon a Farm more popular in search? In September 2026, Little Spoon had more branded searches than Once Upon a Farm among baby food brands in the United States. Little Spoon had about 90,500 branded searches, while Once Upon a Farm had 49,500. Little Spoon made up 45.6% of all baby food brand searches we track, and Once Upon a Farm accounted for 24.9%. ## Cite this page Brandwave. "Little Spoon vs Once Upon a Farm: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/little-spoon-vs-once-upon-a-farm This page is also available as HTML at https://gobrandwave.com/demand/us/compare/little-spoon-vs-once-upon-a-farm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.