--- title: "Liquid I.V. vs Skratch Labs: Which is searched more in the United States?" description: "Is Liquid I.V. or Skratch Labs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electrolyte drink brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/liquid-iv-vs-skratch-labs" publisher: "Brandwave" --- # Liquid I.V. vs Skratch Labs: Which is searched more in the United States? Is Liquid I.V. or Skratch Labs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electrolyte drink brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Liquid I.V. and Skratch Labs - **Competitive set**: Electrolyte drink brands - **Market**: United States - **Month measured**: Sep 2026 - **Liquid I.V. Share of Search**: 27.4% - **Skratch Labs Share of Search**: 2.5% ## Is Liquid I.V. or Skratch Labs more popular in search? - In September 2026, Liquid I.V. had more branded searches than Skratch Labs among electrolyte drink brands in the United States. Liquid I.V. had about 368,000 branded searches, while Skratch Labs had 33,100. Liquid I.V. made up 27.4% of all electrolyte drink brand searches we track, and Skratch Labs accounted for 2.5%. - Liquid I.V. was ahead of Skratch Labs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Liquid I.V.’s share of searches among electrolyte drink brands in the United States moved from 26% to 27.4%, and its estimated monthly branded searches moved from 301K to 368K. - Across the 12 months ending September 2026, Skratch Labs’ share of searches among electrolyte drink brands in the United States moved from 2.9% to 2.5%, and its estimated monthly branded searches held steady at 33.1K. ## Top electrolyte drink brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Liquid I.V. was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Skratch Labs was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Liquid I.V. was listed before Skratch Labs in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LMNT | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Pedialyte | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Ultima Replenisher | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Liquid I.V. | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Gatorade | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Nuun | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Skratch Labs | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Cure | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | BodyArmor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Electrolit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DripDrop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hydrant | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prime | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Waterboy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BioSteel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about electrolyte drink brands - Asked ChatGPT "Which electrolyte drink should I buy?": 1. Gatorade, 2. Liquid I.V., 3. Pedialyte - Asked ChatGPT "What are the best electrolyte drink brands?": 1. LMNT, 2. Liquid I.V., 3. Nuun, 4. Pedialyte, 5. Gatorade, 6. Skratch Labs, 7. Cure - Asked ChatGPT "What is the best electrolyte powder without sugar?": 1. LMNT, 2. Ultima Replenisher - Searched Google, AI Overview "electrolytes": 1. Pedialyte, 2. Ultima Replenisher - Searched Google, AI Overview "best electrolyte drink": 1. Ultima Replenisher, 2. LMNT, 3. Pedialyte, 4. Liquid I.V., 5. Nuun Not named in any answer: BodyArmor, Electrolit, DripDrop, Hydrant, Prime, Waterboy and BioSteel. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States electrolyte drink brands in September 2026? - In September 2026, Liquid I.V. overtook Gatorade to become the leader among electrolyte drink brands in the United States, with 27.4% of the searches. - In September 2026, Skratch Labs overtook Hydrant and DripDrop to rank 7th among electrolyte drink brands in the United States, with 2.5% of the searches. ## Month by month | Month | Liquid I.V. estimated searches | Liquid I.V. Share of Search | Liquid I.V. rank | Skratch Labs estimated searches | Skratch Labs Share of Search | Skratch Labs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 26% | 1 | 33.1K | 2.9% | 7 | | Nov 2025 | 301K | 25.5% | 1 | 27.1K | 2.3% | 7 | | Dec 2025 | 246K | 21.7% | 3 | 27.1K | 2.4% | 7 | | Jan 2026 | 301K | 23.2% | 1 | 27.1K | 2.1% | 8 | | Feb 2026 | 301K | 24.4% | 1 | 27.1K | 2.2% | 7 | | Mar 2026 | 368K | 26.6% | 1 | 33.1K | 2.4% | 7 | | Apr 2026 | 368K | 27.2% | 1 | 33.1K | 2.4% | 7 | | May 2026 | 368K | 27% | 1 | 33.1K | 2.4% | 7 | | Jun 2026 | 368K | 26.8% | 1 | 27.1K | 2% | 8 | | Jul 2026 | 450K | 30.3% | 1 | 27.1K | 1.8% | 8 | | Aug 2026 | 368K | 24.5% | 2 | 27.1K | 1.8% | 9 | | Sep 2026 | 368K | 27.4% | 1 | 33.1K | 2.5% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Liquid I.V.’s and Skratch Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Liquid I.V.**: Measured on the search term “liquid iv”. - **Skratch Labs**: Measured on the search term “skratch labs”. - [Liquid I.V. profile](/demand/us/brands/liquid-iv) - [Skratch Labs profile](/demand/us/brands/skratch-labs) - [All electrolyte drink brands in the United States](/demand/us/categories/us-electrolyte-drink-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Liquid I.V. or Skratch Labs more popular in search? In September 2026, Liquid I.V. had more branded searches than Skratch Labs among electrolyte drink brands in the United States. Liquid I.V. had about 368,000 branded searches, while Skratch Labs had 33,100. Liquid I.V. made up 27.4% of all electrolyte drink brand searches we track, and Skratch Labs accounted for 2.5%. ## Cite this page Brandwave. "Liquid I.V. vs Skratch Labs: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/liquid-iv-vs-skratch-labs This page is also available as HTML at https://gobrandwave.com/demand/us/compare/liquid-iv-vs-skratch-labs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.