--- title: "Liquid Death vs smartwater: Which is searched more in the United States?" description: "Is Liquid Death or smartwater more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bottled water brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/liquid-death-vs-smartwater" publisher: "Brandwave" --- # Liquid Death vs smartwater: Which is searched more in the United States? Is Liquid Death or smartwater more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bottled water brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Liquid Death and smartwater - **Competitive set**: Bottled water brands - **Market**: United States - **Month measured**: Sep 2026 - **Liquid Death Share of Search**: 45.9% - **smartwater Share of Search**: 11.3% ## Is Liquid Death or smartwater more popular in search? - In September 2026, Liquid Death had more branded searches than smartwater among bottled water brands in the United States. Liquid Death had about 165,000 branded searches, while smartwater had 40,500. Liquid Death made up 45.9% of all bottled water brand searches we track, and smartwater accounted for 11.3%. - Liquid Death was ahead of smartwater in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Liquid Death’s share of searches among bottled water brands in the United States moved from 48.3% to 45.9%, and its estimated monthly branded searches moved from 201K to 165K. - Across the 12 months ending September 2026, smartwater’s share of searches among bottled water brands in the United States moved from 9.7% to 11.3%, and its estimated monthly branded searches held steady at 40.5K. ## Top bottled water brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, smartwater was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Liquid Death did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fiji Water | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Evian | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | smartwater | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Aquafina | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Liquid Death | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Essentia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dasani | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Poland Spring | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bottled water brands - Asked ChatGPT "What's the best bottled water brand?": 1. Fiji Water, 2. Evian, 3. Aquafina - Asked ChatGPT "Which bottled water tastes the best?": 1. Fiji Water, 2. Evian, 3. smartwater - Asked ChatGPT "Which bottled water is the healthiest?": 1. smartwater, 2. Evian, 3. Aquafina - Searched Google, AI Overview "bottled water": named none of the brands we track - Searched Google, AI Overview "best bottled water": named none of the brands we track Not named in any answer: Liquid Death, Essentia, Dasani and Poland Spring. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States bottled water brands in September 2026? - In September 2026, Liquid Death lost share of searches among bottled water brands in the United States, from 47.8% to 45.9%. - In September 2026, smartwater lost share of searches among bottled water brands in the United States, from 11.8% to 11.3%. ## Month by month | Month | Liquid Death estimated searches | Liquid Death Share of Search | Liquid Death rank | smartwater estimated searches | smartwater Share of Search | smartwater rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 48.3% | 1 | 40.5K | 9.7% | 3 | | Nov 2025 | 165K | 45.9% | 1 | 33.1K | 9.2% | 4 | | Dec 2025 | 135K | 40.5% | 1 | 40.5K | 12.2% | 3 | | Jan 2026 | 165K | 42% | 1 | 40.5K | 10.3% | 4 | | Feb 2026 | 201K | 51% | 1 | 33.1K | 8.4% | 4 | | Mar 2026 | 165K | 43.3% | 1 | 40.5K | 10.6% | 4 | | Apr 2026 | 165K | 43.3% | 1 | 40.5K | 10.6% | 4 | | May 2026 | 165K | 43.3% | 1 | 40.5K | 10.6% | 3 | | Jun 2026 | 165K | 44.5% | 1 | 40.5K | 10.9% | 3 | | Jul 2026 | 165K | 43.8% | 1 | 49.5K | 13.1% | 3 | | Aug 2026 | 201K | 47.8% | 1 | 49.5K | 11.8% | 3 | | Sep 2026 | 165K | 45.9% | 1 | 40.5K | 11.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Liquid Death’s and smartwater’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Liquid Death**: Measured on the search term “liquid death”. - **smartwater**: Measured on the search term “smartwater”. - [Liquid Death profile](/demand/us/brands/liquid-death) - [smartwater profile](/demand/us/brands/smartwater) - [All bottled water brands in the United States](/demand/us/categories/us-bottled-water-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Liquid Death or smartwater more popular in search? In September 2026, Liquid Death had more branded searches than smartwater among bottled water brands in the United States. Liquid Death had about 165,000 branded searches, while smartwater had 40,500. Liquid Death made up 45.9% of all bottled water brand searches we track, and smartwater accounted for 11.3%. ## Cite this page Brandwave. "Liquid Death vs smartwater: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/liquid-death-vs-smartwater This page is also available as HTML at https://gobrandwave.com/demand/us/compare/liquid-death-vs-smartwater. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.