--- title: "Lipton vs Yogi: Which is searched more in the United States?" description: "Is Lipton or Yogi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/lipton-vs-yogi-tea" publisher: "Brandwave" --- # Lipton vs Yogi: Which is searched more in the United States? Is Lipton or Yogi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lipton and Yogi - **Competitive set**: Tea brands - **Market**: United States - **Month measured**: Sep 2026 - **Lipton Share of Search**: 19.7% - **Yogi Share of Search**: 10.7% ## Is Lipton or Yogi more popular in search? - In September 2026, Lipton had more branded searches than Yogi among tea brands in the United States. Lipton had about 27,100 branded searches, while Yogi had 14,800. Lipton made up 19.7% of all tea brand searches we track, and Yogi accounted for 10.7%. - Lipton was ahead of Yogi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lipton’s share of searches among tea brands in the United States moved from 20.1% to 19.7%, and its estimated monthly branded searches moved from 40.5K to 27.1K. - Across the 12 months ending September 2026, Yogi’s share of searches among tea brands in the United States moved from 11% to 10.7%, and its estimated monthly branded searches moved from 22.2K to 14.8K. ## Top tea brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lipton and Yogi were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Twinings | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Bigelow | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Harney & Sons | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Lipton | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Celestial Seasonings | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Numi | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Yogi | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Tazo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tea brands - Asked ChatGPT "What's the best tea brand?": 1. Harney & Sons, 2. Twinings, 3. Numi, 4. Celestial Seasonings - Asked ChatGPT "Which herbal tea is best for sleep?": named none of the brands we track - Asked ChatGPT "What's the best black tea to buy at the grocery store?": 1. Twinings, 2. Bigelow - Searched Google, AI Overview "tea brands": 1. Lipton, 2. Bigelow, 3. Twinings, 4. Celestial Seasonings, 5. Yogi, 6. Numi, 7. Harney & Sons - Searched Google, AI Overview "best tea": 1. Harney & Sons Not named in any answer: Tazo. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States tea brands in September 2026? - In September 2026, Yogi overtook Celestial Seasonings to rank 4th among tea brands in the United States, with 10.7% of the searches. - In September 2026, Lipton gained share of searches among tea brands in the United States, from 17.9% to 19.7%. ## Month by month | Month | Lipton estimated searches | Lipton Share of Search | Lipton rank | Yogi estimated searches | Yogi Share of Search | Yogi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 20.1% | 2 | 22.2K | 11% | 4 | | Nov 2025 | 40.5K | 17.9% | 2 | 27.1K | 12% | 4 | | Dec 2025 | 40.5K | 15.1% | 2 | 27.1K | 10.1% | 5 | | Jan 2026 | 40.5K | 15.5% | 3 | 33.1K | 12.7% | 4 | | Feb 2026 | 33.1K | 17% | 2 | 22.2K | 11.4% | 4 | | Mar 2026 | 27.1K | 16.2% | 2 | 22.2K | 13.2% | 4 | | Apr 2026 | 27.1K | 17% | 2 | 18.1K | 11.3% | 4 | | May 2026 | 22.2K | 15.2% | 2 | 14.8K | 10.1% | 5 | | Jun 2026 | 22.2K | 17.4% | 2 | 12.1K | 9.5% | 5 | | Jul 2026 | 27.1K | 20.3% | 2 | 14.8K | 11.1% | 5 | | Aug 2026 | 27.1K | 17.9% | 2 | 14.8K | 9.8% | 5 | | Sep 2026 | 27.1K | 19.7% | 2 | 14.8K | 10.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Lipton’s and Yogi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lipton**: Measured on the search term “lipton tea”. - **Yogi**: Measured on the search term “yogi tea”. - [Lipton profile](/demand/us/brands/lipton) - [Yogi profile](/demand/us/brands/yogi-tea) - [All tea brands in the United States](/demand/us/categories/us-tea-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lipton or Yogi more popular in search? In September 2026, Lipton had more branded searches than Yogi among tea brands in the United States. Lipton had about 27,100 branded searches, while Yogi had 14,800. Lipton made up 19.7% of all tea brand searches we track, and Yogi accounted for 10.7%. ## Cite this page Brandwave. "Lipton vs Yogi: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/lipton-vs-yogi-tea This page is also available as HTML at https://gobrandwave.com/demand/us/compare/lipton-vs-yogi-tea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.