--- title: "Lipton vs Numi: Which is searched more in the United States?" description: "Is Lipton or Numi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/lipton-vs-numi-tea" publisher: "Brandwave" --- # Lipton vs Numi: Which is searched more in the United States? Is Lipton or Numi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lipton and Numi - **Competitive set**: Tea brands - **Market**: United States - **Month measured**: Sep 2026 - **Lipton Share of Search**: 19.7% - **Numi Share of Search**: 3.9% ## Is Lipton or Numi more popular in search? - In September 2026, Lipton had more branded searches than Numi among tea brands in the United States. Lipton had about 27,100 branded searches, while Numi had 5,400. Lipton made up 19.7% of all tea brand searches we track, and Numi accounted for 3.9%. - Lipton was ahead of Numi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lipton’s share of searches among tea brands in the United States moved from 20.1% to 19.7%, and its estimated monthly branded searches moved from 40.5K to 27.1K. - Across the 12 months ending September 2026, Numi’s share of searches among tea brands in the United States moved from 3.3% to 3.9%, and its estimated monthly branded searches moved from 6.6K to 5.4K. ## Top tea brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Numi was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lipton was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Lipton and Numi were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Twinings | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Bigelow | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Harney & Sons | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Lipton | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Celestial Seasonings | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Numi | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Yogi | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Tazo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tea brands - Asked ChatGPT "What's the best tea brand?": 1. Harney & Sons, 2. Twinings, 3. Numi, 4. Celestial Seasonings - Asked ChatGPT "Which herbal tea is best for sleep?": named none of the brands we track - Asked ChatGPT "What's the best black tea to buy at the grocery store?": 1. Twinings, 2. Bigelow - Searched Google, AI Overview "tea brands": 1. Lipton, 2. Bigelow, 3. Twinings, 4. Celestial Seasonings, 5. Yogi, 6. Numi, 7. Harney & Sons - Searched Google, AI Overview "best tea": 1. Harney & Sons Not named in any answer: Tazo. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States tea brands in September 2026? - In September 2026, Lipton gained share of searches among tea brands in the United States, from 17.9% to 19.7%. - Estimated monthly branded searches for Numi in the United States fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Month by month | Month | Lipton estimated searches | Lipton Share of Search | Lipton rank | Numi estimated searches | Numi Share of Search | Numi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 20.1% | 2 | 6.6K | 3.3% | 8 | | Nov 2025 | 40.5K | 17.9% | 2 | 8.1K | 3.6% | 8 | | Dec 2025 | 40.5K | 15.1% | 2 | 27.1K | 10.1% | 4 | | Jan 2026 | 40.5K | 15.5% | 3 | 18.1K | 6.9% | 6 | | Feb 2026 | 33.1K | 17% | 2 | 12.1K | 6.2% | 6 | | Mar 2026 | 27.1K | 16.2% | 2 | 9.9K | 5.9% | 7 | | Apr 2026 | 27.1K | 17% | 2 | 8.1K | 5.1% | 8 | | May 2026 | 22.2K | 15.2% | 2 | 6.6K | 4.5% | 8 | | Jun 2026 | 22.2K | 17.4% | 2 | 5.4K | 4.2% | 8 | | Jul 2026 | 27.1K | 20.3% | 2 | 5.4K | 4% | 8 | | Aug 2026 | 27.1K | 17.9% | 2 | 5.4K | 3.6% | 8 | | Sep 2026 | 27.1K | 19.7% | 2 | 5.4K | 3.9% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Lipton’s and Numi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lipton**: Measured on the search term “lipton tea”. - **Numi**: Measured on the search term “numi tea”. - [Lipton profile](/demand/us/brands/lipton) - [Numi profile](/demand/us/brands/numi-tea) - [All tea brands in the United States](/demand/us/categories/us-tea-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lipton or Numi more popular in search? In September 2026, Lipton had more branded searches than Numi among tea brands in the United States. Lipton had about 27,100 branded searches, while Numi had 5,400. Lipton made up 19.7% of all tea brand searches we track, and Numi accounted for 3.9%. ## Cite this page Brandwave. "Lipton vs Numi: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/lipton-vs-numi-tea This page is also available as HTML at https://gobrandwave.com/demand/us/compare/lipton-vs-numi-tea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.