--- title: "LinkedIn vs USAJOBS: Which is searched more in the United States?" description: "Is LinkedIn or USAJOBS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Job boards set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/linkedin-vs-usajobs" publisher: "Brandwave" --- # LinkedIn vs USAJOBS: Which is searched more in the United States? Is LinkedIn or USAJOBS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Job boards set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LinkedIn and USAJOBS - **Competitive set**: Job boards - **Market**: United States - **Month measured**: Sep 2026 - **LinkedIn Share of Search**: 40.6% - **USAJOBS Share of Search**: 4.5% ## Is LinkedIn or USAJOBS more popular in search? - In September 2026, LinkedIn had more branded searches than USAJOBS among job boards in the United States. LinkedIn had about 11.1 million branded searches, while USAJOBS had 1.2 million. LinkedIn made up 40.6% of all job board searches we track, and USAJOBS accounted for 4.5%. - LinkedIn was ahead of USAJOBS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, LinkedIn’s share of searches among job boards in the United States moved from 41.1% to 40.6%, and its estimated monthly branded searches held steady at 11.1M. - Across the 12 months ending September 2026, USAJOBS’s share of searches among job boards in the United States moved from 3% to 4.5%, and its estimated monthly branded searches moved from 823K to 1.2M. ## Top job boards in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both LinkedIn and USAJOBS showed up in all five answers. LinkedIn was listed before USAJOBS in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LinkedIn | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Indeed | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ZipRecruiter | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Glassdoor | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | USAJOBS | 5th | 3 of 3 | 2 of 2 | 5 of 5 | ## Every AI answer about job boards - Asked ChatGPT "Which job board should I use in the US?": 1. LinkedIn, 2. Indeed, 3. Glassdoor, 4. ZipRecruiter, 5. USAJOBS - Asked ChatGPT "What are the best job boards in the US?": 1. LinkedIn, 2. Indeed, 3. Glassdoor, 4. ZipRecruiter, 5. USAJOBS - Asked ChatGPT "What's the best job board in the US for finding a new job?": 1. LinkedIn, 2. Indeed, 3. Glassdoor, 4. ZipRecruiter, 5. USAJOBS - Searched Google, AI Overview "job search sites": 1. Indeed, 2. LinkedIn, 3. ZipRecruiter, 4. USAJOBS - Searched Google, AI Overview "best job sites": 1. LinkedIn, 2. Indeed, 3. ZipRecruiter, 4. Glassdoor, 5. USAJOBS Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States job boards in September 2026? - Estimated monthly branded searches for USAJOBS in the United States rose 48.2% over 12 measured months, from 823K to 1.2M in September 2026. ## Month by month | Month | LinkedIn estimated searches | LinkedIn Share of Search | LinkedIn rank | USAJOBS estimated searches | USAJOBS Share of Search | USAJOBS rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.1M | 41.1% | 2 | 823K | 3% | 3 | | Nov 2025 | 9.1M | 36.9% | 2 | 823K | 3.3% | 3 | | Dec 2025 | 9.1M | 40.7% | 2 | 1M | 4.5% | 3 | | Jan 2026 | 11.1M | 40.2% | 2 | 1.2M | 4.4% | 3 | | Feb 2026 | 11.1M | 41% | 2 | 1M | 3.7% | 3 | | Mar 2026 | 11.1M | 40.2% | 2 | 1.2M | 4.4% | 3 | | Apr 2026 | 11.1M | 40.4% | 2 | 1.2M | 4.4% | 3 | | May 2026 | 11.1M | 40.7% | 2 | 1.2M | 4.5% | 3 | | Jun 2026 | 11.1M | 40.8% | 2 | 1.2M | 4.5% | 3 | | Jul 2026 | 11.1M | 40.8% | 2 | 1.2M | 4.5% | 3 | | Aug 2026 | 11.1M | 40.4% | 2 | 1.2M | 4.4% | 3 | | Sep 2026 | 11.1M | 40.6% | 2 | 1.2M | 4.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using LinkedIn’s and USAJOBS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LinkedIn**: Measured on the search term “linkedin”. - **USAJOBS**: Measured on the search term “usajobs”. - [LinkedIn profile](/demand/us/brands/linkedin) - [USAJOBS profile](/demand/us/brands/usajobs) - [All job boards in the United States](/demand/us/categories/us-job-boards): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LinkedIn or USAJOBS more popular in search? In September 2026, LinkedIn had more branded searches than USAJOBS among job boards in the United States. LinkedIn had about 11.1 million branded searches, while USAJOBS had 1.2 million. LinkedIn made up 40.6% of all job board searches we track, and USAJOBS accounted for 4.5%. ## Cite this page Brandwave. "LinkedIn vs USAJOBS: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/linkedin-vs-usajobs This page is also available as HTML at https://gobrandwave.com/demand/us/compare/linkedin-vs-usajobs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.