--- title: "Liberty Tax vs TaxAct: Which is searched more in United States?" description: "Which is more popular in search, Liberty Tax or TaxAct? Compare estimated monthly branded-search demand and Share of Search inside the Tax preparation services set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/liberty-tax-vs-taxact" publisher: "Brandwave" --- # Liberty Tax vs TaxAct: Which is searched more in United States? Which is more popular in search, Liberty Tax or TaxAct? Compare estimated monthly branded-search demand and Share of Search inside the Tax preparation services set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Liberty Tax and TaxAct - **Competitive set**: Tax preparation services - **Market**: United States - **Month measured**: Sep 2026 - **Liberty Tax Share of Search**: 4.7% - **TaxAct Share of Search**: 3.5% ## Which is more popular in search, Liberty Tax or TaxAct? - In September 2026, Liberty Tax had more branded searches than TaxAct among tax preparation services in United States. Liberty Tax was estimated to have 54.9K branded searches compared to TaxAct’s 40.5K, and held a 4.7% Share of Search versus TaxAct’s 3.5%. - The lead changed hands 3 times in the 12 months ending September 2026: Liberty Tax took it in November 2025, TaxAct took it in January 2026, Liberty Tax took it in May 2026. - Across the 12 months ending September 2026, Liberty Tax’s estimated Share of Search among tax preparation services in United States moved from 3.4% to 4.7%, and its estimated monthly branded searches moved from 57.6K to 54.9K. - Across the 12 months ending September 2026, TaxAct’s estimated Share of Search among tax preparation services in United States held steady at 3.5%, and its estimated monthly branded searches moved from 60.5K to 40.5K. ## How did search popularity change for United States tax preparation services in September 2026? - In September 2026, Jackson Hewitt overtook TaxAct to rank 4th among tax preparation services in United States, with 3.6% estimated Share of Search. - TaxAct’s estimated Share of Search among tax preparation services in United States has lost ground for 3 months in a row, from 4.2% to 3.5% in September 2026. ## Month by month | Month | Liberty Tax estimated searches | Liberty Tax Share of Search | Liberty Tax rank | TaxAct estimated searches | TaxAct Share of Search | TaxAct rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 57.6K | 3.4% | 5 | 60.5K | 3.5% | 4 | | Nov 2025 | 57.6K | 3.6% | 4 | 40.5K | 2.5% | 5 | | Dec 2025 | 125K | 5.4% | 4 | 49.5K | 2.1% | 5 | | Jan 2026 | 268K | 2.1% | 5 | 450K | 3.6% | 4 | | Feb 2026 | 334K | 2.1% | 6 | 673K | 4.2% | 4 | | Mar 2026 | 268K | 2.5% | 5 | 450K | 4.2% | 3 | | Apr 2026 | 264K | 2.1% | 6 | 673K | 5.4% | 3 | | May 2026 | 67.1K | 4.1% | 4 | 60.5K | 3.7% | 5 | | Jun 2026 | 54.9K | 4.6% | 3 | 49.5K | 4.2% | 5 | | Jul 2026 | 54.9K | 5.1% | 3 | 40.5K | 3.7% | 5 | | Aug 2026 | 54.9K | 4.8% | 3 | 40.5K | 3.5% | 4 | | Sep 2026 | 54.9K | 4.7% | 3 | 40.5K | 3.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Liberty Tax’s and TaxAct’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Liberty Tax**: Measured on the search terms “liberty tax” and “liberty tax service”, summed into one figure. - **TaxAct**: Measured on the search term “taxact”. - [Liberty Tax profile](/demand/us/brands/liberty-tax) - [TaxAct profile](/demand/us/brands/taxact) - [All tax preparation services in United States](/demand/us/categories/us-tax-preparation-services): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Liberty Tax or TaxAct? In September 2026, Liberty Tax had more branded searches than TaxAct among tax preparation services in United States. Liberty Tax was estimated to have 54.9K branded searches compared to TaxAct’s 40.5K, and held a 4.7% Share of Search versus TaxAct’s 3.5%. ## Cite this page Brandwave. "Liberty Tax vs TaxAct: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/liberty-tax-vs-taxact This page is also available as HTML at https://gobrandwave.com/demand/us/compare/liberty-tax-vs-taxact. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.