--- title: "Liberty Mutual vs State Farm: Which is searched more in United States?" description: "Which is more popular in search, Liberty Mutual or State Farm? Compare estimated monthly branded-search demand and Share of Search inside the Home insurance brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/liberty-mutual-vs-state-farm" publisher: "Brandwave" --- # Liberty Mutual vs State Farm: Which is searched more in United States? Which is more popular in search, Liberty Mutual or State Farm? Compare estimated monthly branded-search demand and Share of Search inside the Home insurance brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Liberty Mutual and State Farm - **Competitive set**: Home insurance brands - **Market**: United States - **Month measured**: Sep 2026 - **Liberty Mutual Share of Search**: 23.3% - **State Farm Share of Search**: 60.4% ## Which is more popular in search, Liberty Mutual or State Farm? - In September 2026, State Farm had more branded searches than Liberty Mutual among home insurance brands in United States. State Farm was estimated to have 1.7M branded searches compared to Liberty Mutual’s 673K, and held a 60.4% Share of Search versus Liberty Mutual’s 23.3%. - State Farm was ahead of Liberty Mutual in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Liberty Mutual’s estimated Share of Search among home insurance brands in United States moved from 20% to 23.3%, and its estimated monthly branded searches moved from 550K to 673K. - Across the 12 months ending September 2026, State Farm’s estimated Share of Search among home insurance brands in United States moved from 63.5% to 60.4%, and its estimated monthly branded searches held steady at 1.7M. ## How did search popularity change for United States home insurance brands in September 2026? - In September 2026, Liberty Mutual gained estimated Share of Search among home insurance brands in United States, from 20.7% to 23.3%. - In September 2026, State Farm lost estimated Share of Search among home insurance brands in United States, from 64% to 60.4%. ## Month by month | Month | Liberty Mutual estimated searches | Liberty Mutual Share of Search | Liberty Mutual rank | State Farm estimated searches | State Farm Share of Search | State Farm rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 20% | 2 | 1.7M | 63.5% | 1 | | Nov 2025 | 450K | 17.1% | 2 | 1.7M | 66.4% | 1 | | Dec 2025 | 450K | 17% | 2 | 1.7M | 65.9% | 1 | | Jan 2026 | 550K | 19.1% | 2 | 1.8M | 62.7% | 1 | | Feb 2026 | 550K | 18.5% | 2 | 1.7M | 58.7% | 1 | | Mar 2026 | 550K | 17.1% | 2 | 2.1M | 66.3% | 1 | | Apr 2026 | 550K | 19.3% | 2 | 1.8M | 63.2% | 1 | | May 2026 | 550K | 19.5% | 2 | 1.7M | 61.8% | 1 | | Jun 2026 | 550K | 19.2% | 2 | 1.7M | 61.1% | 1 | | Jul 2026 | 550K | 19.1% | 2 | 1.7M | 60.5% | 1 | | Aug 2026 | 673K | 20.7% | 2 | 2.1M | 64% | 1 | | Sep 2026 | 673K | 23.3% | 2 | 1.7M | 60.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Liberty Mutual’s and State Farm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Liberty Mutual**: Measured on the search term “liberty mutual”. - **State Farm**: Measured on the search terms “state farm” and “state farm insurance”, summed into one figure. - [Liberty Mutual profile](/demand/us/brands/liberty-mutual) - [State Farm profile](/demand/us/brands/state-farm) - [All home insurance brands in United States](/demand/us/categories/us-home-insurance-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Liberty Mutual or State Farm? In September 2026, State Farm had more branded searches than Liberty Mutual among home insurance brands in United States. State Farm was estimated to have 1.7M branded searches compared to Liberty Mutual’s 673K, and held a 60.4% Share of Search versus Liberty Mutual’s 23.3%. ## Cite this page Brandwave. "Liberty Mutual vs State Farm: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/liberty-mutual-vs-state-farm This page is also available as HTML at https://gobrandwave.com/demand/us/compare/liberty-mutual-vs-state-farm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.