--- title: "LesserEvil vs Siete Foods: Which is searched more in United States?" description: "Which is more popular in search, LesserEvil or Siete Foods? Compare estimated monthly branded-search demand and Share of Search inside the Challenger savory snack brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/lesserevil-vs-siete-foods" publisher: "Brandwave" --- # LesserEvil vs Siete Foods: Which is searched more in United States? Which is more popular in search, LesserEvil or Siete Foods? Compare estimated monthly branded-search demand and Share of Search inside the Challenger savory snack brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LesserEvil and Siete Foods - **Competitive set**: Challenger savory snack brands - **Market**: United States - **Month measured**: Sep 2026 - **LesserEvil Share of Search**: 33.4% - **Siete Foods Share of Search**: 22.6% ## Which is more popular in search, LesserEvil or Siete Foods? - In September 2026, LesserEvil had more branded searches than Siete Foods among challenger savory snack brands in United States. LesserEvil was estimated to have 89.9K branded searches compared to Siete Foods’ 60.8K, and held a 33.4% Share of Search versus Siete Foods’ 22.6%. - The lead changed hands 4 times in the 12 months ending September 2026: Siete Foods took it in January 2026, LesserEvil took it in February 2026, Siete Foods took it in April 2026, LesserEvil took it in June 2026. - Across the 12 months ending September 2026, LesserEvil’s estimated Share of Search among challenger savory snack brands in United States moved from 31.8% to 33.4%, and its estimated monthly branded searches moved from 89K to 89.9K. - Across the 12 months ending September 2026, Siete Foods’ estimated Share of Search among challenger savory snack brands in United States moved from 29.1% to 22.6%, and its estimated monthly branded searches moved from 81.4K to 60.8K. ## How did search popularity change for United States challenger savory snack brands in September 2026? - In September 2026, LesserEvil gained estimated Share of Search among challenger savory snack brands in United States, from 32.6% to 33.4%. - In September 2026, Siete Foods lost estimated Share of Search among challenger savory snack brands in United States, from 25.5% to 22.6%. ## Month by month | Month | LesserEvil estimated searches | LesserEvil Share of Search | LesserEvil rank | Siete Foods estimated searches | Siete Foods Share of Search | Siete Foods rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 89K | 31.8% | 1 | 81.4K | 29.1% | 2 | | Nov 2025 | 87.8K | 36.8% | 1 | 67.8K | 28.4% | 2 | | Dec 2025 | 71.9K | 32.5% | 1 | 66.8K | 30.1% | 2 | | Jan 2026 | 109K | 31.5% | 2 | 110K | 31.7% | 1 | | Feb 2026 | 95.2K | 33.7% | 1 | 86.2K | 30.6% | 2 | | Mar 2026 | 111K | 33.3% | 1 | 105K | 31.8% | 2 | | Apr 2026 | 91.7K | 29.9% | 2 | 102K | 33.3% | 1 | | May 2026 | 90K | 28.7% | 2 | 102K | 32.5% | 1 | | Jun 2026 | 103K | 34.3% | 1 | 74.4K | 24.7% | 2 | | Jul 2026 | 105K | 32.5% | 1 | 79.2K | 24.5% | 2 | | Aug 2026 | 112K | 32.6% | 1 | 87.7K | 25.5% | 2 | | Sep 2026 | 89.9K | 33.4% | 1 | 60.8K | 22.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using LesserEvil’s and Siete Foods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LesserEvil**: Measured on the search terms “lesser evil popcorn”, “lesser evil puffs”, “lesser evil snacks”, “lesserevil” and “lesserevil popcorn”, summed into one figure. - **Siete Foods**: Measured on the search terms “siete chips”, “siete cookies”, “siete tortilla chips”, “siete tortillas” and “sietefoods”, summed into one figure. - [LesserEvil profile](/demand/us/brands/lesserevil) - [Siete Foods profile](/demand/us/brands/siete-foods) - [All challenger savory snack brands in United States](/demand/us/categories/us-savory-snack-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, LesserEvil or Siete Foods? In September 2026, LesserEvil had more branded searches than Siete Foods among challenger savory snack brands in United States. LesserEvil was estimated to have 89.9K branded searches compared to Siete Foods’ 60.8K, and held a 33.4% Share of Search versus Siete Foods’ 22.6%. ## Cite this page Brandwave. "LesserEvil vs Siete Foods: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/lesserevil-vs-siete-foods This page is also available as HTML at https://gobrandwave.com/demand/us/compare/lesserevil-vs-siete-foods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.