---
title: "Les Mills vs Planet Fitness: Which is searched more in United States?"
description: "Which is more popular in search, Les Mills or Planet Fitness? Compare estimated monthly branded-search demand and Share of Search inside the Fitness chains set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/les-mills-vs-planet-fitness"
publisher: "Brandwave"
---

# Les Mills vs Planet Fitness: Which is searched more in United States?

Which is more popular in search, Les Mills or Planet Fitness? Compare estimated monthly branded-search demand and Share of Search inside the Fitness chains set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Les Mills and Planet Fitness
- **Competitive set**: Fitness chains
- **Market**: United States
- **Month measured**: Sep 2026
- **Les Mills Share of Search**: 0.17%
- **Planet Fitness Share of Search**: 85.5%

## Which is more popular in search, Les Mills or Planet Fitness?

- In September 2026, Planet Fitness had more branded searches than Les Mills among fitness chains in United States. Planet Fitness was estimated to have 9.1M branded searches compared to Les Mills’ 18.1K, and held an 85.5% Share of Search versus Les Mills’ 0.17%.
- Planet Fitness was ahead of Les Mills in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Les Mills’ estimated Share of Search among fitness chains in United States moved from 0.2% to 0.17%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Planet Fitness’ estimated Share of Search among fitness chains in United States moved from 84.3% to 85.5%, and its estimated monthly branded searches held steady at 9.1M.

## How did search popularity change for United States fitness chains in September 2026?

- Planet Fitness’ estimated Share of Search among fitness chains in United States has lost ground for 3 months in a row, from 89.7% to 85.5% in September 2026.
- Estimated monthly branded searches for Les Mills in United States fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

## Month by month

| Month | Les Mills estimated searches | Les Mills Share of Search | Les Mills rank | Planet Fitness estimated searches | Planet Fitness Share of Search | Planet Fitness rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 0.2% | 4 | 9.1M | 84.3% | 1 |
| Nov 2025 | 22.2K | 0.2% | 4 | 9.1M | 83.5% | 1 |
| Dec 2025 | 22.2K | 0.17% | 4 | 11.1M | 86.7% | 1 |
| Jan 2026 | 27.1K | 0.17% | 4 | 13.6M | 86.7% | 1 |
| Feb 2026 | 18.1K | 0.14% | 4 | 11.1M | 87.3% | 1 |
| Mar 2026 | 22.2K | 0.17% | 4 | 11.1M | 85.4% | 1 |
| Apr 2026 | 22.2K | 0.18% | 4 | 11.1M | 87.7% | 1 |
| May 2026 | 22.2K | 0.18% | 4 | 11.1M | 87.7% | 1 |
| Jun 2026 | 22.2K | 0.15% | 4 | 13.6M | 89.7% | 1 |
| Jul 2026 | 22.2K | 0.18% | 4 | 11.1M | 87.7% | 1 |
| Aug 2026 | 22.2K | 0.17% | 4 | 11.1M | 85.8% | 1 |
| Sep 2026 | 18.1K | 0.17% | 4 | 9.1M | 85.5% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Les Mills’ and Planet Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Les Mills**: Measured on the search term “les mills”.
- **Planet Fitness**: Measured on the search term “planet fitness”.

- [Les Mills profile](/demand/us/brands/les-mills)
- [Planet Fitness profile](/demand/us/brands/planet-fitness)
- [All fitness chains in United States](/demand/us/categories/us-fitness-chains): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Les Mills or Planet Fitness?

In September 2026, Planet Fitness had more branded searches than Les Mills among fitness chains in United States. Planet Fitness was estimated to have 9.1M branded searches compared to Les Mills’ 18.1K, and held an 85.5% Share of Search versus Les Mills’ 0.17%.

## Cite this page

Brandwave. "Les Mills vs Planet Fitness: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/les-mills-vs-planet-fitness

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/les-mills-vs-planet-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.