--- title: "LensCrafters vs Pearle Vision: Which is searched more in the United States?" description: "Is LensCrafters or Pearle Vision more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Optical retail chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/lenscrafters-vs-pearle-vision" publisher: "Brandwave" --- # LensCrafters vs Pearle Vision: Which is searched more in the United States? Is LensCrafters or Pearle Vision more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Optical retail chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LensCrafters and Pearle Vision - **Competitive set**: Optical retail chains - **Market**: United States - **Month measured**: Sep 2026 - **LensCrafters Share of Search**: 26.8% - **Pearle Vision Share of Search**: 6.6% ## Is LensCrafters or Pearle Vision more popular in search? - In September 2026, LensCrafters had more branded searches than Pearle Vision among optical retail chains in the United States. LensCrafters had about 1 million branded searches, while Pearle Vision had 246,000. LensCrafters made up 26.8% of all optical retail chain searches we track, and Pearle Vision accounted for 6.6%. - LensCrafters was ahead of Pearle Vision in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, LensCrafters’ share of searches among optical retail chains in the United States moved from 24.9% to 26.8%, and its estimated monthly branded searches held steady at 1M. - Across the 12 months ending September 2026, Pearle Vision’s share of searches among optical retail chains in the United States moved from 7.5% to 6.6%, and its estimated monthly branded searches moved from 301K to 246K. ## Top optical retail chains in ChatGPT and Google AI Overviews In three ChatGPT questions, LensCrafters was mentioned in two out of three: in two of the three ChatGPT answers. Pearle Vision was mentioned in one out of three: in one of the three ChatGPT answers. LensCrafters was listed before Pearle Vision in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Costco | 1st | 3 of 3 | 3 of 3 | | America's Best Contacts & Eyeglasses | 2nd | 3 of 3 | 3 of 3 | | Warby Parker | 3rd | 2 of 3 | 2 of 3 | | LensCrafters | 4th | 2 of 3 | 2 of 3 | | Walmart | 5th | 3 of 3 | 3 of 3 | | Pearle Vision | 6th | 1 of 3 | 1 of 3 | | Visionworks | Not ranked | 0 of 3 | 0 of 3 | | Eyemart Express | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about optical retail chains - Asked ChatGPT "Where should I get an eye exam and glasses in the US?": 1. Costco, 2. Warby Parker, 3. America's Best Contacts & Eyeglasses, 4. LensCrafters, 5. Walmart - Asked ChatGPT "What are the best optical store chains in the US?": 1. Costco, 2. Warby Parker, 3. LensCrafters, 4. America's Best Contacts & Eyeglasses, 5. Pearle Vision, 6. Walmart - Asked ChatGPT "Which optical chain in the US has the cheapest glasses and eye exams?": 1. America's Best Contacts & Eyeglasses, 2. Walmart, 3. Costco Not named in any answer: Visionworks and Eyemart Express. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States optical retail chains in September 2026? - In September 2026, Eyemart Express overtook Pearle Vision to rank 5th among optical retail chains in the United States, with 6.6% of the searches. - In September 2026, LensCrafters gained share of searches among optical retail chains in the United States, from 24.3% to 26.8%. - In September 2026, Pearle Vision lost share of searches among optical retail chains in the United States, from 7.3% to 6.6%. ## Month by month | Month | LensCrafters estimated searches | LensCrafters Share of Search | LensCrafters rank | Pearle Vision estimated searches | Pearle Vision Share of Search | Pearle Vision rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1M | 24.9% | 1 | 301K | 7.5% | 5 | | Nov 2025 | 1.2M | 29% | 1 | 301K | 7.1% | 5 | | Dec 2025 | 1.2M | 27.6% | 1 | 301K | 6.8% | 5 | | Jan 2026 | 1.2M | 25.6% | 1 | 301K | 6.3% | 5 | | Feb 2026 | 1M | 24.9% | 1 | 301K | 7.5% | 5 | | Mar 2026 | 1.2M | 26% | 1 | 301K | 6.4% | 5 | | Apr 2026 | 1M | 24.9% | 1 | 301K | 7.5% | 5 | | May 2026 | 1M | 26.2% | 1 | 246K | 6.4% | 5 | | Jun 2026 | 1M | 27.3% | 1 | 246K | 6.7% | 5 | | Jul 2026 | 1M | 25.7% | 1 | 246K | 6.3% | 6 | | Aug 2026 | 1M | 24.3% | 1 | 301K | 7.3% | 5 | | Sep 2026 | 1M | 26.8% | 1 | 246K | 6.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using LensCrafters’ and Pearle Vision’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LensCrafters**: Measured on the search term “lenscrafters”. - **Pearle Vision**: Measured on the search term “pearle vision”. - [LensCrafters profile](/demand/us/brands/lenscrafters) - [Pearle Vision profile](/demand/us/brands/pearle-vision) - [All optical retail chains in the United States](/demand/us/categories/us-optical-retail-chains): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LensCrafters or Pearle Vision more popular in search? In September 2026, LensCrafters had more branded searches than Pearle Vision among optical retail chains in the United States. LensCrafters had about 1 million branded searches, while Pearle Vision had 246,000. LensCrafters made up 26.8% of all optical retail chain searches we track, and Pearle Vision accounted for 6.6%. ## Cite this page Brandwave. "LensCrafters vs Pearle Vision: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/lenscrafters-vs-pearle-vision This page is also available as HTML at https://gobrandwave.com/demand/us/compare/lenscrafters-vs-pearle-vision. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.