--- title: "Lennar vs Taylor Morrison: Which is searched more in the United States?" description: "Is Lennar or Taylor Morrison more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home builders set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/lennar-vs-taylor-morrison" publisher: "Brandwave" --- # Lennar vs Taylor Morrison: Which is searched more in the United States? Is Lennar or Taylor Morrison more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home builders set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lennar and Taylor Morrison - **Competitive set**: Home builders - **Market**: United States - **Month measured**: Sep 2026 - **Lennar Share of Search**: 33.5% - **Taylor Morrison Share of Search**: 6% ## Is Lennar or Taylor Morrison more popular in search? - In September 2026, Lennar had more branded searches than Taylor Morrison among home builders in the United States. Lennar had about 184,000 branded searches, while Taylor Morrison had 33,100. Lennar made up 33.5% of all home builder searches we track, and Taylor Morrison accounted for 6%. - Lennar was ahead of Taylor Morrison in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lennar’s share of searches among home builders in the United States moved from 31.3% to 33.5%, and its estimated monthly branded searches moved from 201K to 184K. - Across the 12 months ending September 2026, Taylor Morrison’s share of searches among home builders in the United States moved from 5.2% to 6%, and its estimated monthly branded searches held steady at 33.1K. ## Top home builders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Taylor Morrison was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lennar was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Taylor Morrison was listed before Lennar in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Taylor Morrison | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Toll Brothers | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Pulte Homes | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Meritage Homes | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Lennar | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Ryan Homes | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | KB Home | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | D.R. Horton | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about home builders - Asked ChatGPT "Which home builder should I buy a new construction home from in the US?": 1. Taylor Morrison, 2. Toll Brothers, 3. Pulte Homes, 4. Lennar, 5. KB Home - Asked ChatGPT "What are the best home builders in the US?": 1. Taylor Morrison, 2. Toll Brothers, 3. Meritage Homes, 4. Pulte Homes, 5. Ryan Homes, 6. D.R. Horton - Asked ChatGPT "What's the best quality national home builder in the US?": 1. Taylor Morrison, 2. Toll Brothers, 3. Meritage Homes - Searched Google, AI Overview "new homes": named none of the brands we track - Searched Google, AI Overview "new construction homes": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States home builders in September 2026? - In September 2026, Lennar gained share of searches among home builders in the United States, from 29% to 33.5%. - In September 2026, Taylor Morrison rose from 8th to 7th among home builders in the United States. ## Month by month | Month | Lennar estimated searches | Lennar Share of Search | Lennar rank | Taylor Morrison estimated searches | Taylor Morrison Share of Search | Taylor Morrison rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 31.3% | 1 | 33.1K | 5.2% | 8 | | Nov 2025 | 181K | 29.5% | 1 | 33.1K | 5.4% | 8 | | Dec 2025 | 165K | 28.7% | 1 | 33.1K | 5.8% | 8 | | Jan 2026 | 245K | 33.2% | 1 | 40.5K | 5.5% | 7 | | Feb 2026 | 201K | 31.3% | 1 | 33.1K | 5.2% | 8 | | Mar 2026 | 201K | 29.3% | 1 | 40.5K | 5.9% | 8 | | Apr 2026 | 201K | 31% | 1 | 40.5K | 6.3% | 7 | | May 2026 | 184K | 29.4% | 1 | 49.5K | 7.9% | 6 | | Jun 2026 | 184K | 26.4% | 1 | 74K | 10.6% | 4 | | Jul 2026 | 184K | 30.6% | 1 | 40.5K | 6.7% | 7 | | Aug 2026 | 165K | 29% | 1 | 33.1K | 5.8% | 8 | | Sep 2026 | 184K | 33.5% | 1 | 33.1K | 6% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Lennar’s and Taylor Morrison’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lennar**: Measured on the search terms “lennar” and “lennar homes”, summed into one figure. - **Taylor Morrison**: Measured on the search term “taylor morrison”. - [Lennar profile](/demand/us/brands/lennar) - [Taylor Morrison profile](/demand/us/brands/taylor-morrison) - [All home builders in the United States](/demand/us/categories/us-home-builders): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lennar or Taylor Morrison more popular in search? In September 2026, Lennar had more branded searches than Taylor Morrison among home builders in the United States. Lennar had about 184,000 branded searches, while Taylor Morrison had 33,100. Lennar made up 33.5% of all home builder searches we track, and Taylor Morrison accounted for 6%. ## Cite this page Brandwave. "Lennar vs Taylor Morrison: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/lennar-vs-taylor-morrison This page is also available as HTML at https://gobrandwave.com/demand/us/compare/lennar-vs-taylor-morrison. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.