--- title: "Lendio vs Prosper: Which is searched more in the United States?" description: "Is Lendio or Prosper more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lending platforms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/lendio-vs-prosper" publisher: "Brandwave" --- # Lendio vs Prosper: Which is searched more in the United States? Is Lendio or Prosper more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lending platforms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lendio and Prosper - **Competitive set**: Lending platforms - **Market**: United States - **Month measured**: Sep 2026 - **Lendio Share of Search**: 2.4% - **Prosper Share of Search**: 11.9% ## Is Lendio or Prosper more popular in search? - In September 2026, Prosper had more branded searches than Lendio among lending platforms in the United States. Prosper had about 40,500 branded searches, while Lendio had 8,100. Prosper made up 11.9% of all lending platform searches we track, and Lendio accounted for 2.4%. - Prosper was ahead of Lendio in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lendio’s share of searches among lending platforms in the United States moved from 2.2% to 2.4%, and its estimated monthly branded searches moved from 9.9K to 8.1K. - Across the 12 months ending September 2026, Prosper’s share of searches among lending platforms in the United States moved from 9% to 11.9%, and its estimated monthly branded searches held steady at 40.5K. ## Top lending platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lendio was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Prosper was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Lendio was listed before Prosper in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SoFi | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Bluevine | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Lendio | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Prosper | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | LendingClub | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | OnDeck | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kabbage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lending platforms - Asked ChatGPT "Which lending platform should I use in the US?": 1. SoFi - Asked ChatGPT "What are the best lending platforms in the US?": 1. SoFi, 2. LendingClub, 3. Lendio, 4. Bluevine - Asked ChatGPT "What's the best lending platform in the US for working capital?": 1. Bluevine, 2. Lendio - Searched Google, AI Overview "lending platforms": 1. Prosper, 2. Bluevine - Searched Google, AI Overview "online business loans": 1. SoFi, 2. Lendio Not named in any answer: OnDeck and Kabbage. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States lending platforms in September 2026? - In September 2026, Prosper gained share of searches among lending platforms in the United States, from 11% to 11.9%. - Estimated monthly branded searches for Lendio in the United States fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. ## Month by month | Month | Lendio estimated searches | Lendio Share of Search | Lendio rank | Prosper estimated searches | Prosper Share of Search | Prosper rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 2.2% | 6 | 40.5K | 9% | 4 | | Nov 2025 | 9.9K | 2.3% | 6 | 33.1K | 7.7% | 4 | | Dec 2025 | 9.9K | 2.2% | 6 | 40.5K | 8.9% | 4 | | Jan 2026 | 9.9K | 2.2% | 6 | 40.5K | 8.9% | 4 | | Feb 2026 | 9.9K | 2.3% | 6 | 33.1K | 7.6% | 5 | | Mar 2026 | 9.9K | 2.1% | 6 | 40.5K | 8.4% | 4 | | Apr 2026 | 9.9K | 2.1% | 6 | 40.5K | 8.4% | 4 | | May 2026 | 8.1K | 1.7% | 6 | 40.5K | 8.7% | 4 | | Jun 2026 | 8.1K | 1.7% | 6 | 40.5K | 8.5% | 4 | | Jul 2026 | 9.9K | 2.3% | 6 | 40.5K | 9.3% | 4 | | Aug 2026 | 9.9K | 2.7% | 6 | 40.5K | 11% | 4 | | Sep 2026 | 8.1K | 2.4% | 6 | 40.5K | 11.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Lendio’s and Prosper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lendio**: Measured on the search term “lendio”. - **Prosper**: Measured on the search term “prosper lending”. - [Lendio profile](/demand/us/brands/lendio) - [Prosper profile](/demand/us/brands/prosper) - [All lending platforms in the United States](/demand/us/categories/us-lending-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lendio or Prosper more popular in search? In September 2026, Prosper had more branded searches than Lendio among lending platforms in the United States. Prosper had about 40,500 branded searches, while Lendio had 8,100. Prosper made up 11.9% of all lending platform searches we track, and Lendio accounted for 2.4%. ## Cite this page Brandwave. "Lendio vs Prosper: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/lendio-vs-prosper This page is also available as HTML at https://gobrandwave.com/demand/us/compare/lendio-vs-prosper. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.