--- title: "LendingClub vs Wells Fargo: Which is searched more in the United States?" description: "Is LendingClub or Wells Fargo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personal loan platforms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/lendingclub-vs-wells-fargo" publisher: "Brandwave" --- # LendingClub vs Wells Fargo: Which is searched more in the United States? Is LendingClub or Wells Fargo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personal loan platforms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LendingClub and Wells Fargo - **Competitive set**: Personal loan platforms - **Market**: United States - **Month measured**: Sep 2026 - **LendingClub Share of Search**: 16.2% - **Wells Fargo Share of Search**: 2.2% ## Is LendingClub or Wells Fargo more popular in search? - In September 2026, LendingClub had more branded searches than Wells Fargo among personal loan platforms in the United States. LendingClub had about 110,000 branded searches, while Wells Fargo had 14,800. LendingClub made up 16.2% of all personal loan platform searches we track, and Wells Fargo accounted for 2.2%. - LendingClub was ahead of Wells Fargo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, LendingClub’s share of searches among personal loan platforms in the United States moved from 37.5% to 16.2%, and its estimated monthly branded searches moved from 246K to 110K. - Across the 12 months ending September 2026, Wells Fargo’s share of searches among personal loan platforms in the United States moved from 4.1% to 2.2%, and its estimated monthly branded searches moved from 27.1K to 14.8K. ## Top personal loan platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wells Fargo was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. LendingClub was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wells Fargo was listed before LendingClub in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Discover | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SoFi | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Wells Fargo | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Happen Bank | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Upstart | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | U.S. Bank | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | LendingClub | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Avant | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LightStream | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about personal loan platforms - Asked ChatGPT "Which personal loan platform should I use in the US?": 1. Discover, 2. SoFi, 3. Upstart, 4. U.S. Bank - Asked ChatGPT "What are the best personal loan platforms in the US?": 1. Discover, 2. SoFi, 3. Upstart, 4. Happen Bank, 5. Wells Fargo, 6. LendingClub - Asked ChatGPT "What's the best personal loan platform in the US for debt consolidation?": 1. Happen Bank, 2. SoFi, 3. Discover, 4. Upstart - Searched Google, AI Overview "personal loan rates": 1. Wells Fargo, 2. Discover, 3. U.S. Bank - Searched Google, AI Overview "debt consolidation loan": 1. Discover, 2. Wells Fargo Not named in any answer: Avant and LightStream. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States personal loan platforms in September 2026? - In September 2026, Avant overtook Upstart and LendingClub to become the leader among personal loan platforms in the United States, with 20% of the searches. - In September 2026, Happen Bank overtook Upstart and LendingClub to rank 2nd among personal loan platforms in the United States, with 19.9% of the searches. - In September 2026, LendingClub lost share of searches among personal loan platforms in the United States, from 17.9% to 16.2%. - In September 2026, Wells Fargo lost share of searches among personal loan platforms in the United States, from 3.6% to 2.2%. ## Month by month | Month | LendingClub estimated searches | LendingClub Share of Search | LendingClub rank | Wells Fargo estimated searches | Wells Fargo Share of Search | Wells Fargo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 37.5% | 1 | 27.1K | 4.1% | 6 | | Nov 2025 | 246K | 37.4% | 1 | 27.1K | 4.1% | 6 | | Dec 2025 | 246K | 31.7% | 1 | 74K | 9.5% | 5 | | Jan 2026 | 246K | 33.3% | 1 | 74K | 10% | 5 | | Feb 2026 | 246K | 37.1% | 1 | 40.5K | 6.1% | 6 | | Mar 2026 | 246K | 32.2% | 1 | 40.5K | 5.3% | 6 | | Apr 2026 | 246K | 32% | 1 | 40.5K | 5.3% | 6 | | May 2026 | 246K | 31.7% | 1 | 40.5K | 5.2% | 6 | | Jun 2026 | 246K | 33.8% | 1 | 40.5K | 5.6% | 6 | | Jul 2026 | 201K | 26.2% | 1 | 27.1K | 3.5% | 7 | | Aug 2026 | 135K | 17.9% | 2 | 27.1K | 3.6% | 7 | | Sep 2026 | 110K | 16.2% | 3 | 14.8K | 2.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using LendingClub’s and Wells Fargo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LendingClub**: Measured on the search term “lendingclub”. - **Wells Fargo**: Measured on the search term “wells fargo personal loan”. - [LendingClub profile](/demand/us/brands/lendingclub) - [Wells Fargo profile](/demand/us/brands/wells-fargo) - [All personal loan platforms in the United States](/demand/us/categories/us-personal-loan-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LendingClub or Wells Fargo more popular in search? In September 2026, LendingClub had more branded searches than Wells Fargo among personal loan platforms in the United States. LendingClub had about 110,000 branded searches, while Wells Fargo had 14,800. LendingClub made up 16.2% of all personal loan platform searches we track, and Wells Fargo accounted for 2.2%. ## Cite this page Brandwave. "LendingClub vs Wells Fargo: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/lendingclub-vs-wells-fargo This page is also available as HTML at https://gobrandwave.com/demand/us/compare/lendingclub-vs-wells-fargo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.