--- title: "Lemonade vs Nationwide: Which is searched more in United States?" description: "Which is more popular in search, Lemonade or Nationwide? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/lemonade-vs-nationwide" publisher: "Brandwave" --- # Lemonade vs Nationwide: Which is searched more in United States? Which is more popular in search, Lemonade or Nationwide? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lemonade and Nationwide - **Competitive set**: Pet insurance brands - **Market**: United States - **Month measured**: Sep 2026 - **Lemonade Share of Search**: 43.1% - **Nationwide Share of Search**: 50.5% ## Which is more popular in search, Lemonade or Nationwide? - In September 2026, Nationwide had more branded searches than Lemonade among pet insurance brands in United States. Nationwide was estimated to have 264K branded searches compared to Lemonade’s 225K, and held a 50.5% Share of Search versus Lemonade’s 43.1%. - The lead changed hands 4 times in the 12 months ending September 2026: Lemonade took it in March 2026, Nationwide took it in April 2026, Lemonade took it in May 2026, Nationwide took it in August 2026. - Across the 12 months ending September 2026, Lemonade’s estimated Share of Search among pet insurance brands in United States moved from 36.4% to 43.1%, and its estimated monthly branded searches moved from 206K to 225K. - Across the 12 months ending September 2026, Nationwide’s estimated Share of Search among pet insurance brands in United States moved from 56.4% to 50.5%, and its estimated monthly branded searches moved from 319K to 264K. ## How did search popularity change for United States pet insurance brands in September 2026? - In September 2026, Nationwide gained estimated Share of Search among pet insurance brands in United States, from 48.2% to 50.5%. - In September 2026, Lemonade lost estimated Share of Search among pet insurance brands in United States, from 45.8% to 43.1%. ## Month by month | Month | Lemonade estimated searches | Lemonade Share of Search | Lemonade rank | Nationwide estimated searches | Nationwide Share of Search | Nationwide rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 206K | 36.4% | 2 | 319K | 56.4% | 1 | | Nov 2025 | 186K | 36.6% | 2 | 282K | 55.4% | 1 | | Dec 2025 | 207K | 36.6% | 2 | 318K | 56.2% | 1 | | Jan 2026 | 277K | 41.9% | 2 | 343K | 51.9% | 1 | | Feb 2026 | 229K | 39.5% | 2 | 318K | 54.8% | 1 | | Mar 2026 | 285K | 46.8% | 1 | 283K | 46.5% | 2 | | Apr 2026 | 253K | 44% | 2 | 282K | 49% | 1 | | May 2026 | 282K | 48.7% | 1 | 264K | 45.6% | 2 | | Jun 2026 | 316K | 51.7% | 1 | 262K | 42.9% | 2 | | Jul 2026 | 342K | 53.7% | 1 | 262K | 41.1% | 2 | | Aug 2026 | 251K | 45.8% | 2 | 264K | 48.2% | 1 | | Sep 2026 | 225K | 43.1% | 2 | 264K | 50.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Lemonade’s and Nationwide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lemonade**: Measured on the search terms “lemonade cat insurance”, “lemonade home insurance”, “lemonade insurance” and “lemonade pet insurance”, summed into one figure. - **Nationwide**: Measured on the search terms “nationwide insurance”, “nationwide pet” and “nationwide pet insurance”, summed into one figure. - [Lemonade profile](/demand/us/brands/lemonade) - [Nationwide profile](/demand/us/brands/nationwide) - [All pet insurance brands in United States](/demand/us/categories/us-pet-insurance-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Lemonade or Nationwide? In September 2026, Nationwide had more branded searches than Lemonade among pet insurance brands in United States. Nationwide was estimated to have 264K branded searches compared to Lemonade’s 225K, and held a 50.5% Share of Search versus Lemonade’s 43.1%. ## Cite this page Brandwave. "Lemonade vs Nationwide: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/lemonade-vs-nationwide This page is also available as HTML at https://gobrandwave.com/demand/us/compare/lemonade-vs-nationwide. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.