--- title: "LegalZoom vs Nolo: Which is searched more in the United States?" description: "Is LegalZoom or Nolo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online legal services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/legalzoom-vs-nolo" publisher: "Brandwave" --- # LegalZoom vs Nolo: Which is searched more in the United States? Is LegalZoom or Nolo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online legal services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LegalZoom and Nolo - **Competitive set**: Online legal services - **Market**: United States - **Month measured**: Sep 2026 - **LegalZoom Share of Search**: 19.1% - **Nolo Share of Search**: 19.1% ## Is LegalZoom or Nolo more popular in search? - In September 2026, LegalZoom and Nolo were level in searches among online legal services in the United States, with an estimated 49.5K branded searches each, at 19.1% of the total each. - LegalZoom was ahead of Nolo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, LegalZoom’s share of searches among online legal services in the United States moved from 25% to 19.1%, and its estimated monthly branded searches moved from 60.5K to 49.5K. - Across the 12 months ending September 2026, Nolo’s share of searches among online legal services in the United States moved from 4.1% to 19.1%, and its estimated monthly branded searches moved from 9.9K to 49.5K. ## Top online legal services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LegalZoom appeared in all five answers. Nolo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. LegalZoom was listed before Nolo in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rocket Lawyer | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | LegalZoom | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | LegalShield | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nolo | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | LawDepot | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bizee | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about online legal services - Asked ChatGPT "Which online legal service should I use in the US?": 1. LegalZoom, 2. Rocket Lawyer, 3. LegalShield - Asked ChatGPT "What are the best online legal services in the US?": 1. Rocket Lawyer, 2. LegalZoom, 3. Nolo, 4. LegalShield, 5. Bizee - Asked ChatGPT "What's the best online legal service in the US for legal documents?": 1. Rocket Lawyer, 2. LegalZoom, 3. LawDepot, 4. Nolo - Searched Google, AI Overview "online legal services": 1. LegalZoom, 2. Rocket Lawyer, 3. LegalShield, 4. Bizee - Searched Google, AI Overview "online will service": 1. Rocket Lawyer, 2. LegalZoom Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States online legal services in September 2026? - In September 2026, Nolo overtook Bizee and 2 others to rank 3rd among online legal services in the United States, with 19.1% of the searches. - In September 2026, LegalZoom lost share of searches among online legal services in the United States, from 25.7% to 19.1%. ## Month by month | Month | LegalZoom estimated searches | LegalZoom Share of Search | LegalZoom rank | Nolo estimated searches | Nolo Share of Search | Nolo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 25% | 2 | 9.9K | 4.1% | 6 | | Nov 2025 | 60.5K | 25% | 2 | 9.9K | 4.1% | 6 | | Dec 2025 | 60.5K | 26.5% | 2 | 9.9K | 4.3% | 6 | | Jan 2026 | 74K | 26.5% | 2 | 9.9K | 3.5% | 6 | | Feb 2026 | 74K | 28.4% | 2 | 8.1K | 3.1% | 6 | | Mar 2026 | 90.5K | 29.2% | 1 | 9.9K | 3.2% | 6 | | Apr 2026 | 74K | 27.4% | 2 | 8.1K | 3% | 6 | | May 2026 | 60.5K | 24.7% | 2 | 8.1K | 3.3% | 6 | | Jun 2026 | 60.5K | 26.5% | 2 | 8.1K | 3.5% | 6 | | Jul 2026 | 60.5K | 26.5% | 2 | 8.1K | 3.5% | 6 | | Aug 2026 | 60.5K | 25.7% | 2 | 8.1K | 3.4% | 6 | | Sep 2026 | 49.5K | 19.1% | 2 | 49.5K | 19.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using LegalZoom’s and Nolo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LegalZoom**: Measured on the search term “legalzoom”. - **Nolo**: Measured on the search term “nolo”. - [LegalZoom profile](/demand/us/brands/legalzoom) - [Nolo profile](/demand/us/brands/nolo) - [All online legal services in the United States](/demand/us/categories/us-online-legal-services): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LegalZoom or Nolo more popular in search? In September 2026, LegalZoom and Nolo were level in searches among online legal services in the United States, with an estimated 49.5K branded searches each, at 19.1% of the total each. ## Cite this page Brandwave. "LegalZoom vs Nolo: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/legalzoom-vs-nolo This page is also available as HTML at https://gobrandwave.com/demand/us/compare/legalzoom-vs-nolo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.