--- title: "LegalShield vs Rocket Lawyer: Which is searched more in the United States?" description: "Is LegalShield or Rocket Lawyer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online legal services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/legalshield-vs-rocket-lawyer" publisher: "Brandwave" --- # LegalShield vs Rocket Lawyer: Which is searched more in the United States? Is LegalShield or Rocket Lawyer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online legal services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LegalShield and Rocket Lawyer - **Competitive set**: Online legal services - **Market**: United States - **Month measured**: Sep 2026 - **LegalShield Share of Search**: 28.6% - **Rocket Lawyer Share of Search**: 15.7% ## Is LegalShield or Rocket Lawyer more popular in search? - In September 2026, LegalShield had more branded searches than Rocket Lawyer among online legal services in the United States. LegalShield had about 74,000 branded searches, while Rocket Lawyer had 40,500. LegalShield made up 28.6% of all online legal service searches we track, and Rocket Lawyer accounted for 15.7%. - LegalShield was ahead of Rocket Lawyer in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, LegalShield’s share of searches among online legal services in the United States moved from 30.6% to 28.6%, and its estimated monthly branded searches held steady at 74K. - Across the 12 months ending September 2026, Rocket Lawyer’s share of searches among online legal services in the United States moved from 20.5% to 15.7%, and its estimated monthly branded searches moved from 49.5K to 40.5K. ## How did search popularity change for United States online legal services in September 2026? - In September 2026, Nolo overtook Bizee and 2 others to rank 3rd among online legal services in the United States, with 19.1% of the searches. - In September 2026, LegalShield lost share of searches among online legal services in the United States, from 31.4% to 28.6%. - In September 2026, Rocket Lawyer lost share of searches among online legal services in the United States, from 17.2% to 15.7%. ## Month by month | Month | LegalShield estimated searches | LegalShield Share of Search | LegalShield rank | Rocket Lawyer estimated searches | Rocket Lawyer Share of Search | Rocket Lawyer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 30.6% | 1 | 49.5K | 20.5% | 3 | | Nov 2025 | 74K | 30.6% | 1 | 49.5K | 20.5% | 3 | | Dec 2025 | 60.5K | 26.5% | 1 | 49.5K | 21.7% | 3 | | Jan 2026 | 90.5K | 32.4% | 1 | 49.5K | 17.7% | 3 | | Feb 2026 | 74K | 28.4% | 1 | 49.5K | 19% | 3 | | Mar 2026 | 74K | 23.9% | 2 | 60.5K | 19.5% | 4 | | Apr 2026 | 74K | 27.4% | 1 | 49.5K | 18.3% | 4 | | May 2026 | 74K | 30.2% | 1 | 49.5K | 20.2% | 3 | | Jun 2026 | 74K | 32.4% | 1 | 40.5K | 17.7% | 3 | | Jul 2026 | 74K | 32.4% | 1 | 40.5K | 17.7% | 3 | | Aug 2026 | 74K | 31.4% | 1 | 40.5K | 17.2% | 4 | | Sep 2026 | 74K | 28.6% | 1 | 40.5K | 15.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using LegalShield’s and Rocket Lawyer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LegalShield**: Measured on the search terms “legal shield” and “legalshield”, summed into one figure. - **Rocket Lawyer**: Measured on the search term “rocket lawyer”. - [LegalShield profile](/demand/us/brands/legalshield) - [Rocket Lawyer profile](/demand/us/brands/rocket-lawyer) - [All online legal services in the United States](/demand/us/categories/us-online-legal-services): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LegalShield or Rocket Lawyer more popular in search? In September 2026, LegalShield had more branded searches than Rocket Lawyer among online legal services in the United States. LegalShield had about 74,000 branded searches, while Rocket Lawyer had 40,500. LegalShield made up 28.6% of all online legal service searches we track, and Rocket Lawyer accounted for 15.7%. ## Cite this page Brandwave. "LegalShield vs Rocket Lawyer: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/legalshield-vs-rocket-lawyer This page is also available as HTML at https://gobrandwave.com/demand/us/compare/legalshield-vs-rocket-lawyer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.