--- title: "LegalShield vs LegalZoom: Which is searched more in the United States?" description: "Is LegalShield or LegalZoom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online legal services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/legalshield-vs-legalzoom" publisher: "Brandwave" --- # LegalShield vs LegalZoom: Which is searched more in the United States? Is LegalShield or LegalZoom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online legal services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LegalShield and LegalZoom - **Competitive set**: Online legal services - **Market**: United States - **Month measured**: Sep 2026 - **LegalShield Share of Search**: 28.6% - **LegalZoom Share of Search**: 19.1% ## Is LegalShield or LegalZoom more popular in search? - In September 2026, LegalShield had more branded searches than LegalZoom among online legal services in the United States. LegalShield had about 74,000 branded searches, while LegalZoom had 49,500. LegalShield made up 28.6% of all online legal service searches we track, and LegalZoom accounted for 19.1%. - The lead changed hands 2 times in the 12 months ending September 2026: LegalZoom took it in March 2026, LegalShield took it in May 2026. - Across the 12 months ending September 2026, LegalShield’s share of searches among online legal services in the United States moved from 30.6% to 28.6%, and its estimated monthly branded searches held steady at 74K. - Across the 12 months ending September 2026, LegalZoom’s share of searches among online legal services in the United States moved from 25% to 19.1%, and its estimated monthly branded searches moved from 60.5K to 49.5K. ## Top online legal services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LegalZoom appeared in all five answers. LegalShield was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. LegalZoom was listed before LegalShield in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rocket Lawyer | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | LegalZoom | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | LegalShield | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nolo | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | LawDepot | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bizee | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about online legal services - Asked ChatGPT "Which online legal service should I use in the US?": 1. LegalZoom, 2. Rocket Lawyer, 3. LegalShield - Asked ChatGPT "What are the best online legal services in the US?": 1. Rocket Lawyer, 2. LegalZoom, 3. Nolo, 4. LegalShield, 5. Bizee - Asked ChatGPT "What's the best online legal service in the US for legal documents?": 1. Rocket Lawyer, 2. LegalZoom, 3. LawDepot, 4. Nolo - Searched Google, AI Overview "online legal services": 1. LegalZoom, 2. Rocket Lawyer, 3. LegalShield, 4. Bizee - Searched Google, AI Overview "online will service": 1. Rocket Lawyer, 2. LegalZoom Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States online legal services in September 2026? - In September 2026, LegalZoom lost share of searches among online legal services in the United States, from 25.7% to 19.1%. - In September 2026, LegalShield lost share of searches among online legal services in the United States, from 31.4% to 28.6%. ## Month by month | Month | LegalShield estimated searches | LegalShield Share of Search | LegalShield rank | LegalZoom estimated searches | LegalZoom Share of Search | LegalZoom rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 30.6% | 1 | 60.5K | 25% | 2 | | Nov 2025 | 74K | 30.6% | 1 | 60.5K | 25% | 2 | | Dec 2025 | 60.5K | 26.5% | 1 | 60.5K | 26.5% | 2 | | Jan 2026 | 90.5K | 32.4% | 1 | 74K | 26.5% | 2 | | Feb 2026 | 74K | 28.4% | 1 | 74K | 28.4% | 2 | | Mar 2026 | 74K | 23.9% | 2 | 90.5K | 29.2% | 1 | | Apr 2026 | 74K | 27.4% | 1 | 74K | 27.4% | 2 | | May 2026 | 74K | 30.2% | 1 | 60.5K | 24.7% | 2 | | Jun 2026 | 74K | 32.4% | 1 | 60.5K | 26.5% | 2 | | Jul 2026 | 74K | 32.4% | 1 | 60.5K | 26.5% | 2 | | Aug 2026 | 74K | 31.4% | 1 | 60.5K | 25.7% | 2 | | Sep 2026 | 74K | 28.6% | 1 | 49.5K | 19.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using LegalShield’s and LegalZoom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LegalShield**: Measured on the search terms “legal shield” and “legalshield”, summed into one figure. - **LegalZoom**: Measured on the search term “legalzoom”. - [LegalShield profile](/demand/us/brands/legalshield) - [LegalZoom profile](/demand/us/brands/legalzoom) - [All online legal services in the United States](/demand/us/categories/us-online-legal-services): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LegalShield or LegalZoom more popular in search? In September 2026, LegalShield had more branded searches than LegalZoom among online legal services in the United States. LegalShield had about 74,000 branded searches, while LegalZoom had 49,500. LegalShield made up 28.6% of all online legal service searches we track, and LegalZoom accounted for 19.1%. ## Cite this page Brandwave. "LegalShield vs LegalZoom: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/legalshield-vs-legalzoom This page is also available as HTML at https://gobrandwave.com/demand/us/compare/legalshield-vs-legalzoom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.