--- title: "Le Labo vs Paddywax: Which is searched more in the United States?" description: "Is Le Labo or Paddywax more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/le-labo-vs-paddywax" publisher: "Brandwave" --- # Le Labo vs Paddywax: Which is searched more in the United States? Is Le Labo or Paddywax more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Le Labo and Paddywax - **Competitive set**: Candle brands - **Market**: United States - **Month measured**: Sep 2026 - **Le Labo Share of Search**: 1.7% - **Paddywax Share of Search**: 1.1% ## Is Le Labo or Paddywax more popular in search? - In September 2026, Le Labo had more branded searches than Paddywax among candle brands in the United States. Le Labo had about 9,900 branded searches, while Paddywax had 6,600. Le Labo made up 1.7% of all candle brand searches we track, and Paddywax accounted for 1.1%. - Le Labo was ahead of Paddywax in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Le Labo’s share of searches among candle brands in the United States moved from 1.4% to 1.7%, and its estimated monthly branded searches held steady at 9.9K. - Across the 12 months ending September 2026, Paddywax’s share of searches among candle brands in the United States moved from 1.2% to 1.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top candle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Le Labo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Paddywax did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Diptyque | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Voluspa | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Le Labo | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Yankee Candle | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Nest New York | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bath & Body Works | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | P.F. Candle Co. | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Trudon | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Capri Blue | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Jo Malone | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Boy Smells | 11th | 1 of 3 | 1 of 2 | 2 of 5 | | Goose Creek | 12th | 0 of 3 | 2 of 2 | 2 of 5 | | Otherland | 13th | 1 of 3 | 0 of 2 | 1 of 5 | | Byredo | 14th | 1 of 3 | 0 of 2 | 1 of 5 | | Paddywax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Brooklyn Candle Studio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Apotheke | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Homesick | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about candle brands - Asked ChatGPT "Which candle brand should I buy?": 1. Voluspa, 2. Diptyque, 3. Yankee Candle, 4. P.F. Candle Co., 5. Bath & Body Works - Asked ChatGPT "What are the best candle brands?": 1. Diptyque, 2. Jo Malone, 3. Voluspa, 4. Le Labo, 5. Nest New York, 6. Yankee Candle, 7. P.F. Candle Co., 8. Otherland, 9. Trudon, 10. Boy Smells, 11. Byredo - Asked ChatGPT "What are the best smelling candles?": 1. Capri Blue, 2. Diptyque, 3. Nest New York, 4. Voluspa, 5. Le Labo, 6. Yankee Candle, 7. Bath & Body Works - Searched Google, AI Overview "candles": 1. Bath & Body Works, 2. Goose Creek - Searched Google, AI Overview "best candles": 1. Diptyque, 2. Trudon, 3. Le Labo, 4. Boy Smells, 5. Voluspa, 6. P.F. Candle Co., 7. Goose Creek Not named in any answer: Paddywax, Brooklyn Candle Studio, Apotheke and Homesick. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States candle brands in September 2026? - In September 2026, Paddywax rose from 12th to 11th among candle brands in the United States. - In September 2026, Le Labo fell from 8th to 9th among candle brands in the United States. ## Month by month | Month | Le Labo estimated searches | Le Labo Share of Search | Le Labo rank | Paddywax estimated searches | Paddywax Share of Search | Paddywax rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 1.4% | 9 | 8.1K | 1.2% | 12 | | Nov 2025 | 14.8K | 1.4% | 10 | 12.1K | 1.1% | 11 | | Dec 2025 | 22.2K | 1.6% | 10 | 12.1K | 0.87% | 14 | | Jan 2026 | 12.1K | 2% | 8 | 9.9K | 1.6% | 10 | | Feb 2026 | 8.1K | 1.7% | 8 | 8.1K | 1.7% | 10 | | Mar 2026 | 9.9K | 2.2% | 8 | 8.1K | 1.8% | 11 | | Apr 2026 | 9.9K | 2.3% | 9 | 6.6K | 1.5% | 11 | | May 2026 | 9.9K | 2.2% | 8 | 6.6K | 1.5% | 13 | | Jun 2026 | 8.1K | 1.9% | 10 | 5.4K | 1.2% | 13 | | Jul 2026 | 8.1K | 1.8% | 10 | 6.6K | 1.4% | 12 | | Aug 2026 | 9.9K | 1.7% | 8 | 6.6K | 1.1% | 12 | | Sep 2026 | 9.9K | 1.7% | 9 | 6.6K | 1.1% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Le Labo’s and Paddywax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Le Labo**: Measured on the search term “le labo candle”. - **Paddywax**: Measured on the search term “paddywax”. - [Le Labo profile](/demand/us/brands/le-labo) - [Paddywax profile](/demand/us/brands/paddywax) - [All candle brands in the United States](/demand/us/categories/us-candle-brands): The set both shares are measured inside, 18 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Le Labo or Paddywax more popular in search? In September 2026, Le Labo had more branded searches than Paddywax among candle brands in the United States. Le Labo had about 9,900 branded searches, while Paddywax had 6,600. Le Labo made up 1.7% of all candle brand searches we track, and Paddywax accounted for 1.1%. ## Cite this page Brandwave. "Le Labo vs Paddywax: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/le-labo-vs-paddywax This page is also available as HTML at https://gobrandwave.com/demand/us/compare/le-labo-vs-paddywax. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.