---
title: "Lamborghini vs Land Rover: Which is searched more in the United States?"
description: "Is Lamborghini or Land Rover more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/lamborghini-vs-land-rover"
publisher: "Brandwave"
---

# Lamborghini vs Land Rover: Which is searched more in the United States?

Is Lamborghini or Land Rover more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lamborghini and Land Rover
- **Competitive set**: Car brands
- **Market**: United States
- **Month measured**: Sep 2026
- **Lamborghini Share of Search**: 1.4%
- **Land Rover Share of Search**: 1.3%

## Is Lamborghini or Land Rover more popular in search?

- In September 2026, Lamborghini and Land Rover were level in searches among car brands in the United States, with an estimated 919K versus 870K branded searches, at 1.4% and 1.3% of the total.
- The lead changed hands 4 times in the 12 months ending September 2026: Land Rover took it in February 2026, Lamborghini took it in March 2026, Land Rover took it in July 2026, Lamborghini took it in September 2026.
- Across the 12 months ending September 2026, Lamborghini’s share of searches among car brands in the United States moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 1.1M to 919K.
- Across the 12 months ending September 2026, Land Rover’s share of searches among car brands in the United States moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 996K to 870K.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lamborghini was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Land Rover did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Honda | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Toyota | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Hyundai | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Subaru | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Ford | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kia | 7th | 0 of 3 | 2 of 2 | 2 of 5 |
| Buick | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nissan | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| BMW | 10th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mercedes-Benz | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Volkswagen | 12th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | 13th | 0 of 3 | 1 of 2 | 1 of 5 |
| Aston Martin | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Tesla | 15th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rivian | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lucid Motors | 17th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mazda | 19th | 1 of 3 | 1 of 2 | 2 of 5 |
| GMC | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Lincoln | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 23rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Ram | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 25th | 0 of 3 | 2 of 2 | 2 of 5 |
| Dodge | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chrysler | 27th | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| Fiat | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Acura | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Audi | 32nd | 0 of 3 | 2 of 2 | 2 of 5 |
| Infiniti | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| MINI | 34th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Porsche | 36th | 0 of 3 | 1 of 2 | 1 of 5 |
| Bentley | 37th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 38th | 0 of 3 | 1 of 2 | 1 of 5 |
| Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Volvo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mitsubishi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Polestar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lotus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| VinFast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy?": named none of the brands we track
- Asked ChatGPT "What are the most reliable car brands?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Buick, 6. Mazda
- Asked ChatGPT "What is the best family SUV to buy?": 1. Hyundai, 2. Honda, 3. Toyota
- Searched Google, AI Overview "car brands": 1. Ford, 2. Toyota, 3. Honda, 4. Hyundai, 5. Nissan, 6. Subaru, 7. BMW, 8. Mercedes-Benz, 9. Volkswagen, 10. Ferrari, 11. Aston Martin, 12. Tesla, 13. Rivian, 14. Lucid Motors, 15. Chevrolet, 16. Buick, 17. GMC, 18. Cadillac, 19. Lincoln, 20. Jeep, 21. Ram, 22. Dodge, 23. Chrysler, 24. Alfa Romeo, 25. Maserati, 26. Fiat, 27. Lexus, 28. Acura, 29. Kia, 30. Genesis, 31. Infiniti, 32. MINI, 33. Rolls-Royce, 34. Audi, 35. Porsche, 36. Bentley, 37. Lamborghini
- Searched Google, AI Overview "best suv": 1. Honda, 2. Toyota, 3. Kia, 4. Hyundai, 5. Subaru, 6. Mazda, 7. Ford, 8. Genesis, 9. Audi

Not named in any answer: Land Rover, Volvo, McLaren, Mitsubishi, Jaguar, Polestar, Lotus and VinFast.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How did search popularity change for United States car brands in September 2026?

- In September 2026, Lamborghini rose from 24th to 23rd among car brands in the United States.
- In September 2026, Land Rover fell from 23rd to 24th among car brands in the United States.

## Month by month

| Month | Lamborghini estimated searches | Lamborghini Share of Search | Lamborghini rank | Land Rover estimated searches | Land Rover Share of Search | Land Rover rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1M | 1.7% | 22 | 996K | 1.5% | 23 |
| Nov 2025 | 974K | 1.5% | 22 | 971K | 1.5% | 23 |
| Dec 2025 | 974K | 1.5% | 23 | 971K | 1.5% | 24 |
| Jan 2026 | 1.1M | 1.6% | 22 | 971K | 1.4% | 23 |
| Feb 2026 | 919K | 1.4% | 24 | 922K | 1.4% | 23 |
| Mar 2026 | 1.1M | 1.5% | 23 | 971K | 1.3% | 24 |
| Apr 2026 | 1.1M | 1.5% | 23 | 1.1M | 1.5% | 24 |
| May 2026 | 1.1M | 1.5% | 23 | 1M | 1.4% | 24 |
| Jun 2026 | 919K | 1.4% | 23 | 795K | 1.2% | 25 |
| Jul 2026 | 796K | 1.2% | 25 | 922K | 1.4% | 23 |
| Aug 2026 | 974K | 1.4% | 24 | 1M | 1.4% | 23 |
| Sep 2026 | 919K | 1.4% | 23 | 870K | 1.3% | 24 |

## How each brand is measured

Brandwave collects information about searches that people make online using Lamborghini’s and Land Rover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lamborghini**: Measured on the search terms “lamborghini” and “lamborghini urus”, summed into one figure.
- **Land Rover**: Measured on the search terms “land rover”, “land rover defender”, “range rover” and “range rover sport”, summed into one figure.

- [Lamborghini profile](/demand/us/brands/lamborghini)
- [Land Rover profile](/demand/us/brands/land-rover)
- [All car brands in the United States](/demand/us/categories/us-car-brands): The set both shares are measured inside, 46 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Lamborghini or Land Rover more popular in search?

In September 2026, Lamborghini and Land Rover were level in searches among car brands in the United States, with an estimated 919K versus 870K branded searches, at 1.4% and 1.3% of the total.

## Cite this page

Brandwave. "Lamborghini vs Land Rover: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/lamborghini-vs-land-rover

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/lamborghini-vs-land-rover. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.