--- title: "Laithwaites vs Wine Insiders: Which is searched more in the United States?" description: "Is Laithwaites or Wine Insiders more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wine clubs set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/laithwaites-vs-wine-insiders" publisher: "Brandwave" --- # Laithwaites vs Wine Insiders: Which is searched more in the United States? Is Laithwaites or Wine Insiders more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wine clubs set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Laithwaites and Wine Insiders - **Competitive set**: Wine clubs - **Market**: United States - **Month measured**: Sep 2026 - **Laithwaites Share of Search**: 11.9% - **Wine Insiders Share of Search**: 9.6% ## Is Laithwaites or Wine Insiders more popular in search? - In September 2026, Laithwaites had more branded searches than Wine Insiders among wine clubs in the United States. Laithwaites had about 3,600 branded searches, while Wine Insiders had 2,900. Laithwaites made up 11.9% of all wine club searches we track, and Wine Insiders accounted for 9.6%. - The lead changed hands once in the 12 months ending September 2026: Laithwaites took it in September 2026. - Across the 12 months ending September 2026, Laithwaites’ share of searches among wine clubs in the United States moved from 5.7% to 11.9%, and its estimated monthly branded searches moved from 2.4K to 3.6K. - Across the 12 months ending September 2026, Wine Insiders’ share of searches among wine clubs in the United States moved from 10.5% to 9.6%, and its estimated monthly branded searches moved from 4.4K to 2.9K. ## Top wine clubs in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wine Insiders was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Laithwaites did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Firstleaf | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SommSelect | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Wine Access | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Naked Wines | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Plonk Wine Club | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | The California Wine Club | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Wine Insiders | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Splash Wines | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Vinebox | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Laithwaites | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gold Medal Wine Club | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wine clubs - Asked ChatGPT "Which wine club should I join in the US?": 1. Firstleaf, 2. Naked Wines, 3. Wine Access, 4. The California Wine Club, 5. Plonk Wine Club - Asked ChatGPT "What are the best wine clubs in the US?": 1. Firstleaf, 2. Wine Access, 3. SommSelect, 4. The California Wine Club, 5. Naked Wines, 6. Plonk Wine Club - Asked ChatGPT "What's the best wine club in the US for trying new wines?": 1. Plonk Wine Club, 2. SommSelect, 3. Firstleaf - Searched Google, AI Overview "wine club": 1. SommSelect, 2. Firstleaf, 3. Splash Wines, 4. Wine Access - Searched Google, AI Overview "wine subscription": 1. Firstleaf, 2. Wine Insiders, 3. Naked Wines, 4. Vinebox, 5. Wine Access, 6. Plonk Wine Club Not named in any answer: Laithwaites and Gold Medal Wine Club. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States wine clubs in September 2026? - In September 2026, Laithwaites overtook Wine Insiders and 2 others to rank 3rd among wine clubs in the United States, with 11.9% of the searches. - In September 2026, Wine Insiders lost share of searches among wine clubs in the United States, from 11.5% to 9.6%. ## Month by month | Month | Laithwaites estimated searches | Laithwaites Share of Search | Laithwaites rank | Wine Insiders estimated searches | Wine Insiders Share of Search | Wine Insiders rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 5.7% | 6 | 4.4K | 10.5% | 3 | | Nov 2025 | 3.6K | 6.2% | 6 | 5.4K | 9.2% | 3 | | Dec 2025 | 3.6K | 5.6% | 7 | 6.6K | 10.3% | 3 | | Jan 2026 | 1.9K | 5.1% | 6 | 4.4K | 11.7% | 4 | | Feb 2026 | 1.9K | 6.1% | 6 | 2.9K | 9.4% | 4 | | Mar 2026 | 1.9K | 5.6% | 6 | 2.9K | 8.6% | 4 | | Apr 2026 | 1.9K | 6% | 6 | 4.4K | 14% | 3 | | May 2026 | 1.9K | 5.2% | 6 | 6.6K | 18.1% | 3 | | Jun 2026 | 1.6K | 5.2% | 6 | 3.6K | 11.6% | 3 | | Jul 2026 | 1.6K | 5.2% | 6 | 3.6K | 11.7% | 3 | | Aug 2026 | 1.9K | 6.1% | 6 | 3.6K | 11.5% | 3 | | Sep 2026 | 3.6K | 11.9% | 3 | 2.9K | 9.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Laithwaites’ and Wine Insiders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Laithwaites**: Measured on the search term “laithwaites”. - **Wine Insiders**: Measured on the search term “wine insiders”. - [Laithwaites profile](/demand/us/brands/laithwaites) - [Wine Insiders profile](/demand/us/brands/wine-insiders) - [All wine clubs in the United States](/demand/us/categories/us-wine-clubs): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Laithwaites or Wine Insiders more popular in search? In September 2026, Laithwaites had more branded searches than Wine Insiders among wine clubs in the United States. Laithwaites had about 3,600 branded searches, while Wine Insiders had 2,900. Laithwaites made up 11.9% of all wine club searches we track, and Wine Insiders accounted for 9.6%. ## Cite this page Brandwave. "Laithwaites vs Wine Insiders: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/laithwaites-vs-wine-insiders This page is also available as HTML at https://gobrandwave.com/demand/us/compare/laithwaites-vs-wine-insiders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.