--- title: "LaCroix vs Liquid Death: Which is searched more in the United States?" description: "Is LaCroix or Liquid Death more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sparkling water brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/lacroix-vs-liquid-death" publisher: "Brandwave" --- # LaCroix vs Liquid Death: Which is searched more in the United States? Is LaCroix or Liquid Death more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sparkling water brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LaCroix and Liquid Death - **Competitive set**: Sparkling water brands - **Market**: United States - **Month measured**: Sep 2026 - **LaCroix Share of Search**: 11.7% - **Liquid Death Share of Search**: 31.9% ## Is LaCroix or Liquid Death more popular in search? - In September 2026, Liquid Death had more branded searches than LaCroix among sparkling water brands in the United States. Liquid Death had about 165,000 branded searches, while LaCroix had 60,500. Liquid Death made up 31.9% of all sparkling water brand searches we track, and LaCroix accounted for 11.7%. - Liquid Death was ahead of LaCroix in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, LaCroix’s share of searches among sparkling water brands in the United States held steady at 11.7%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, Liquid Death’s share of searches among sparkling water brands in the United States moved from 38.8% to 31.9%, and its estimated monthly branded searches moved from 201K to 165K. ## Top sparkling water brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LaCroix was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Liquid Death did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LaCroix | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Polar | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | San Pellegrino | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Bubly | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Perrier | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Spindrift | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Waterloo | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Sparkling Ice | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Liquid Death | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sparkling water brands - Asked ChatGPT "Which sparkling water should I buy?": 1. Polar, 2. San Pellegrino, 3. Spindrift - Asked ChatGPT "What are the best sparkling water brands?": 1. San Pellegrino, 2. LaCroix, 3. Bubly, 4. Perrier, 5. Polar, 6. Waterloo, 7. Spindrift - Asked ChatGPT "What is the best tasting seltzer?": 1. Spindrift - Searched Google, AI Overview "sparkling water": 1. LaCroix, 2. Perrier, 3. San Pellegrino, 4. Bubly, 5. Sparkling Ice - Searched Google, AI Overview "seltzer water": 1. Polar, 2. LaCroix, 3. Bubly Not named in any answer: Liquid Death and Hint. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States sparkling water brands in September 2026? - In September 2026, Spindrift overtook LaCroix to rank 2nd among sparkling water brands in the United States, with 14.3% of the searches. - In September 2026, Liquid Death lost share of searches among sparkling water brands in the United States, from 32.7% to 31.9%. ## Month by month | Month | LaCroix estimated searches | LaCroix Share of Search | LaCroix rank | Liquid Death estimated searches | Liquid Death Share of Search | Liquid Death rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 11.7% | 2 | 201K | 38.8% | 1 | | Nov 2025 | 60.5K | 12.8% | 2 | 165K | 34.8% | 1 | | Dec 2025 | 60.5K | 8.9% | 3 | 135K | 19.8% | 2 | | Jan 2026 | 74K | 14.3% | 2 | 165K | 31.9% | 1 | | Feb 2026 | 60.5K | 11.3% | 2 | 201K | 37.5% | 1 | | Mar 2026 | 74K | 13.5% | 2 | 165K | 30.1% | 1 | | Apr 2026 | 74K | 13.4% | 2 | 165K | 29.9% | 1 | | May 2026 | 74K | 13.1% | 2 | 165K | 29.3% | 1 | | Jun 2026 | 74K | 12.9% | 2 | 165K | 28.7% | 1 | | Jul 2026 | 74K | 13.1% | 2 | 165K | 29.3% | 1 | | Aug 2026 | 74K | 12% | 2 | 201K | 32.7% | 1 | | Sep 2026 | 60.5K | 11.7% | 3 | 165K | 31.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using LaCroix’s and Liquid Death’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LaCroix**: Measured on the search term “la croix”. - **Liquid Death**: Measured on the search term “liquid death”. - [LaCroix profile](/demand/us/brands/lacroix) - [Liquid Death profile](/demand/us/brands/liquid-death) - [All sparkling water brands in the United States](/demand/us/categories/us-sparkling-water-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LaCroix or Liquid Death more popular in search? In September 2026, Liquid Death had more branded searches than LaCroix among sparkling water brands in the United States. Liquid Death had about 165,000 branded searches, while LaCroix had 60,500. Liquid Death made up 31.9% of all sparkling water brand searches we track, and LaCroix accounted for 11.7%. ## Cite this page Brandwave. "LaCroix vs Liquid Death: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/lacroix-vs-liquid-death This page is also available as HTML at https://gobrandwave.com/demand/us/compare/lacroix-vs-liquid-death. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.