--- title: "La Roche-Posay vs Tatcha: Which is searched more in the United States?" description: "Is La Roche-Posay or Tatcha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/la-roche-posay-vs-tatcha" publisher: "Brandwave" --- # La Roche-Posay vs Tatcha: Which is searched more in the United States? Is La Roche-Posay or Tatcha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: La Roche-Posay and Tatcha - **Competitive set**: Skincare brands - **Market**: United States - **Month measured**: Sep 2026 - **La Roche-Posay Share of Search**: 16.3% - **Tatcha Share of Search**: 2.7% ## Is La Roche-Posay or Tatcha more popular in search? - In September 2026, La Roche-Posay had more branded searches than Tatcha among skincare brands in the United States. La Roche-Posay had about 368,000 branded searches, while Tatcha had 60,500. La Roche-Posay made up 16.3% of all skincare brand searches we track, and Tatcha accounted for 2.7%. - La Roche-Posay was ahead of Tatcha in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, La Roche-Posay’s share of searches among skincare brands in the United States moved from 12.2% to 16.3%, and its estimated monthly branded searches moved from 301K to 368K. - Across the 12 months ending September 2026, Tatcha’s share of searches among skincare brands in the United States moved from 3.7% to 2.7%, and its estimated monthly branded searches moved from 90.5K to 60.5K. ## Top skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tatcha was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. La Roche-Posay was listed before Tatcha in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | La Roche-Posay | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | The Ordinary | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Cetaphil | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Paula's Choice | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Clinique | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | SkinCeuticals | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Tatcha | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Aesop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kiehl's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Summer Fridays | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Laneige | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Neutrogena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Byoma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Glow Recipe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skincare brands - Asked ChatGPT "Which skincare brand should I use?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Cetaphil, 5. Paula's Choice - Asked ChatGPT "What are the best skincare brands?": 1. CeraVe, 2. La Roche-Posay, 3. Paula's Choice, 4. The Ordinary, 5. SkinCeuticals - Asked ChatGPT "What is a good skincare routine for dry skin?": named none of the brands we track - Searched Google, AI Overview "skincare": 1. The Ordinary - Searched Google, AI Overview "skin care products": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay, 4. The Ordinary, 5. Clinique, 6. Tatcha Not named in any answer: Aesop, Kiehl's, Summer Fridays, Laneige, Neutrogena, Byoma and Glow Recipe. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States skincare brands in September 2026? - In September 2026, Glow Recipe overtook Tatcha to rank 14th among skincare brands in the United States, with 2.7% of the searches. - Estimated monthly branded searches for La Roche-Posay in the United States rose 22.3% over 12 measured months, from 301K to 368K in September 2026. - Estimated monthly branded searches for Tatcha in the United States fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026. ## Month by month | Month | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank | Tatcha estimated searches | Tatcha Share of Search | Tatcha rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 12.2% | 2 | 90.5K | 3.7% | 14 | | Nov 2025 | 368K | 9.2% | 5 | 165K | 4.1% | 12 | | Dec 2025 | 450K | 12.4% | 2 | 110K | 3% | 14 | | Jan 2026 | 450K | 15.4% | 1 | 135K | 4.6% | 11 | | Feb 2026 | 368K | 14.9% | 1 | 74K | 3% | 15 | | Mar 2026 | 368K | 13.7% | 1 | 74K | 2.8% | 15 | | Apr 2026 | 368K | 15.4% | 1 | 74K | 3.1% | 15 | | May 2026 | 368K | 16% | 1 | 90.5K | 3.9% | 13 | | Jun 2026 | 368K | 17.2% | 1 | 60.5K | 2.8% | 14 | | Jul 2026 | 368K | 17.9% | 1 | 60.5K | 2.9% | 15 | | Aug 2026 | 368K | 16% | 1 | 60.5K | 2.6% | 14 | | Sep 2026 | 368K | 16.3% | 1 | 60.5K | 2.7% | 15 | ## How each brand is measured Brandwave collects information about searches that people make online using La Roche-Posay’s and Tatcha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **La Roche-Posay**: Measured on the search term “la roche posay”. - **Tatcha**: Measured on the search term “tatcha”. - [La Roche-Posay profile](/demand/us/brands/la-roche-posay) - [Tatcha profile](/demand/us/brands/tatcha) - [All skincare brands in the United States](/demand/us/categories/us-skincare-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is La Roche-Posay or Tatcha more popular in search? In September 2026, La Roche-Posay had more branded searches than Tatcha among skincare brands in the United States. La Roche-Posay had about 368,000 branded searches, while Tatcha had 60,500. La Roche-Posay made up 16.3% of all skincare brand searches we track, and Tatcha accounted for 2.7%. ## Cite this page Brandwave. "La Roche-Posay vs Tatcha: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/la-roche-posay-vs-tatcha This page is also available as HTML at https://gobrandwave.com/demand/us/compare/la-roche-posay-vs-tatcha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.