--- title: "La Roche-Posay vs Supergoop!: Which is searched more in the United States?" description: "Is La Roche-Posay or Supergoop! more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/la-roche-posay-vs-supergoop" publisher: "Brandwave" --- # La Roche-Posay vs Supergoop!: Which is searched more in the United States? Is La Roche-Posay or Supergoop! more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: La Roche-Posay and Supergoop! - **Competitive set**: Sunscreen brands - **Market**: United States - **Month measured**: Sep 2026 - **La Roche-Posay Share of Search**: 15% - **Supergoop! Share of Search**: 12.3% ## Is La Roche-Posay or Supergoop! more popular in search? - In September 2026, La Roche-Posay had more branded searches than Supergoop! among sunscreen brands in the United States. La Roche-Posay had about 49,500 branded searches, while Supergoop! had 40,500. La Roche-Posay made up 15% of all sunscreen brand searches we track, and Supergoop! accounted for 12.3%. - The lead changed hands 4 times in the 12 months ending September 2026: Supergoop! took it in November 2025, La Roche-Posay took it in February 2026, Supergoop! took it in May 2026, La Roche-Posay took it in June 2026. - Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sunscreen brands in the United States moved from 13.8% to 15%, and its estimated monthly branded searches moved from 40.5K to 49.5K. - Across the 12 months ending September 2026, Supergoop!’s share of searches among sunscreen brands in the United States moved from 11.3% to 12.3%, and its estimated monthly branded searches moved from 33.1K to 40.5K. ## Top sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Supergoop! was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. La Roche-Posay was listed before Supergoop! in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | EltaMD | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | La Roche-Posay | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Supergoop! | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Neutrogena | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | CeraVe | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Blue Lizard | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Beauty of Joseon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Banana Boat | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | Sun Bum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Coppertone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hawaiian Tropic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Australian Gold | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aveeno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Isntree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunscreen brands - Asked ChatGPT "Which sunscreen should I buy?": 1. Neutrogena, 2. CeraVe, 3. Banana Boat - Asked ChatGPT "What are the best sunscreen brands?": 1. La Roche-Posay, 2. EltaMD, 3. Neutrogena, 4. CeraVe, 5. Supergoop!, 6. Blue Lizard - Asked ChatGPT "What is the best sunscreen for your face?": 1. EltaMD, 2. La Roche-Posay, 3. CeraVe, 4. Neutrogena - Searched Google, AI Overview "sunscreen": named none of the brands we track - Searched Google, AI Overview "sunscreen for face": 1. Supergoop!, 2. EltaMD, 3. Neutrogena Not named in any answer: Beauty of Joseon, Sun Bum, Coppertone, Hawaiian Tropic, Australian Gold, Aveeno and Isntree. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States sunscreen brands in September 2026? - In September 2026, Supergoop! overtook Blue Lizard to rank 5th among sunscreen brands in the United States, with 12.3% of the searches. - In September 2026, La Roche-Posay lost share of searches among sunscreen brands in the United States, from 16.2% to 15%. ## Month by month | Month | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank | Supergoop! estimated searches | Supergoop! Share of Search | Supergoop! rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 13.8% | 4 | 33.1K | 11.3% | 5 | | Nov 2025 | 40.5K | 13.1% | 4 | 49.5K | 16% | 3 | | Dec 2025 | 40.5K | 14.1% | 4 | 40.5K | 14.1% | 5 | | Jan 2026 | 40.5K | 13.2% | 4 | 40.5K | 13.2% | 5 | | Feb 2026 | 49.5K | 15% | 3 | 40.5K | 12.3% | 5 | | Mar 2026 | 74K | 13.5% | 2 | 74K | 13.5% | 3 | | Apr 2026 | 74K | 13.3% | 2 | 74K | 13.3% | 3 | | May 2026 | 90.5K | 12.6% | 3 | 135K | 18.8% | 1 | | Jun 2026 | 110K | 14.4% | 3 | 74K | 9.7% | 6 | | Jul 2026 | 90.5K | 14.6% | 3 | 60.5K | 9.7% | 5 | | Aug 2026 | 74K | 16.2% | 2 | 40.5K | 8.9% | 6 | | Sep 2026 | 49.5K | 15% | 2 | 40.5K | 12.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using La Roche-Posay’s and Supergoop!’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **La Roche-Posay**: Measured on the search term “la roche posay sunscreen”. - **Supergoop!**: Measured on the search term “supergoop”. - [La Roche-Posay profile](/demand/us/brands/la-roche-posay) - [Supergoop! profile](/demand/us/brands/supergoop) - [All sunscreen brands in the United States](/demand/us/categories/us-sunscreen-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is La Roche-Posay or Supergoop! more popular in search? In September 2026, La Roche-Posay had more branded searches than Supergoop! among sunscreen brands in the United States. La Roche-Posay had about 49,500 branded searches, while Supergoop! had 40,500. La Roche-Posay made up 15% of all sunscreen brand searches we track, and Supergoop! accounted for 12.3%. ## Cite this page Brandwave. "La Roche-Posay vs Supergoop!: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/la-roche-posay-vs-supergoop This page is also available as HTML at https://gobrandwave.com/demand/us/compare/la-roche-posay-vs-supergoop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.