--- title: "La Roche-Posay vs Summer Fridays: Which is searched more in the United States?" description: "Is La Roche-Posay or Summer Fridays more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/la-roche-posay-vs-summer-fridays" publisher: "Brandwave" --- # La Roche-Posay vs Summer Fridays: Which is searched more in the United States? Is La Roche-Posay or Summer Fridays more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: La Roche-Posay and Summer Fridays - **Competitive set**: Skincare brands - **Market**: United States - **Month measured**: Sep 2026 - **La Roche-Posay Share of Search**: 16.3% - **Summer Fridays Share of Search**: 7.3% ## Is La Roche-Posay or Summer Fridays more popular in search? - In September 2026, La Roche-Posay had more branded searches than Summer Fridays among skincare brands in the United States. La Roche-Posay had about 368,000 branded searches, while Summer Fridays had 165,000. La Roche-Posay made up 16.3% of all skincare brand searches we track, and Summer Fridays accounted for 7.3%. - The lead changed hands once in the 12 months ending September 2026: La Roche-Posay took it in January 2026. - Across the 12 months ending September 2026, La Roche-Posay’s share of searches among skincare brands in the United States moved from 12.2% to 16.3%, and its estimated monthly branded searches moved from 301K to 368K. - Across the 12 months ending September 2026, Summer Fridays’ share of searches among skincare brands in the United States moved from 12.2% to 7.3%, and its estimated monthly branded searches moved from 301K to 165K. ## Top skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Summer Fridays did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | La Roche-Posay | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | The Ordinary | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Cetaphil | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Paula's Choice | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Clinique | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | SkinCeuticals | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Tatcha | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Aesop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kiehl's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Summer Fridays | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Laneige | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Neutrogena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Byoma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Glow Recipe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skincare brands - Asked ChatGPT "Which skincare brand should I use?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Cetaphil, 5. Paula's Choice - Asked ChatGPT "What are the best skincare brands?": 1. CeraVe, 2. La Roche-Posay, 3. Paula's Choice, 4. The Ordinary, 5. SkinCeuticals - Asked ChatGPT "What is a good skincare routine for dry skin?": named none of the brands we track - Searched Google, AI Overview "skincare": 1. The Ordinary - Searched Google, AI Overview "skin care products": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay, 4. The Ordinary, 5. Clinique, 6. Tatcha Not named in any answer: Aesop, Kiehl's, Summer Fridays, Laneige, Neutrogena, Byoma and Glow Recipe. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States skincare brands in September 2026? - In September 2026, Summer Fridays overtook Neutrogena and SkinCeuticals to rank 7th among skincare brands in the United States, with 7.3% of the searches. - Estimated monthly branded searches for La Roche-Posay in the United States rose 22.3% over 12 measured months, from 301K to 368K in September 2026. ## Month by month | Month | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank | Summer Fridays estimated searches | Summer Fridays Share of Search | Summer Fridays rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 12.2% | 2 | 301K | 12.2% | 3 | | Nov 2025 | 368K | 9.2% | 5 | 673K | 16.8% | 1 | | Dec 2025 | 450K | 12.4% | 2 | 673K | 18.5% | 1 | | Jan 2026 | 450K | 15.4% | 1 | 301K | 10.3% | 3 | | Feb 2026 | 368K | 14.9% | 1 | 301K | 12.2% | 2 | | Mar 2026 | 368K | 13.7% | 1 | 301K | 11.2% | 2 | | Apr 2026 | 368K | 15.4% | 1 | 201K | 8.4% | 6 | | May 2026 | 368K | 16% | 1 | 201K | 8.8% | 5 | | Jun 2026 | 368K | 17.2% | 1 | 135K | 6.3% | 8 | | Jul 2026 | 368K | 17.9% | 1 | 135K | 6.6% | 8 | | Aug 2026 | 368K | 16% | 1 | 135K | 5.9% | 9 | | Sep 2026 | 368K | 16.3% | 1 | 165K | 7.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using La Roche-Posay’s and Summer Fridays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **La Roche-Posay**: Measured on the search term “la roche posay”. - **Summer Fridays**: Measured on the search term “summer fridays”. - [La Roche-Posay profile](/demand/us/brands/la-roche-posay) - [Summer Fridays profile](/demand/us/brands/summer-fridays) - [All skincare brands in the United States](/demand/us/categories/us-skincare-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is La Roche-Posay or Summer Fridays more popular in search? In September 2026, La Roche-Posay had more branded searches than Summer Fridays among skincare brands in the United States. La Roche-Posay had about 368,000 branded searches, while Summer Fridays had 165,000. La Roche-Posay made up 16.3% of all skincare brand searches we track, and Summer Fridays accounted for 7.3%. ## Cite this page Brandwave. "La Roche-Posay vs Summer Fridays: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/la-roche-posay-vs-summer-fridays This page is also available as HTML at https://gobrandwave.com/demand/us/compare/la-roche-posay-vs-summer-fridays. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.