---
title: "Kroger vs Safeway: Which is searched more in the United States?"
description: "Is Kroger or Safeway more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Grocery chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/kroger-vs-safeway"
publisher: "Brandwave"
---

# Kroger vs Safeway: Which is searched more in the United States?

Is Kroger or Safeway more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Grocery chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kroger and Safeway
- **Competitive set**: Grocery chains
- **Market**: United States
- **Month measured**: Sep 2026
- **Kroger Share of Search**: 12.8%
- **Safeway Share of Search**: 8.6%

## Is Kroger or Safeway more popular in search?

- In September 2026, Kroger had more branded searches than Safeway among grocery chains in the United States. Kroger had about 7.5 million branded searches, while Safeway had 5 million. Kroger made up 12.8% of all grocery chain searches we track, and Safeway accounted for 8.6%.
- Kroger was ahead of Safeway in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kroger’s share of searches among grocery chains in the United States moved from 12.1% to 12.8%, and its estimated monthly branded searches held steady at 7.5M.
- Across the 12 months ending September 2026, Safeway’s share of searches among grocery chains in the United States moved from 8.1% to 8.6%, and its estimated monthly branded searches held steady at 5M.

## How did search popularity change for United States grocery chains in September 2026?

Neither Kroger nor Safeway moved beyond provider rounding among grocery chains in Sep 2026.

## Month by month

| Month | Kroger estimated searches | Kroger Share of Search | Kroger rank | Safeway estimated searches | Safeway Share of Search | Safeway rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 7.5M | 12.1% | 3 | 5M | 8.1% | 5 |
| Nov 2025 | 9.1M | 13.7% | 3 | 5M | 7.5% | 5 |
| Dec 2025 | 9.1M | 13% | 3 | 6.1M | 8.7% | 5 |
| Jan 2026 | 7.5M | 12.6% | 3 | 5M | 8.5% | 5 |
| Feb 2026 | 7.5M | 14% | 3 | 4.1M | 7.7% | 5 |
| Mar 2026 | 7.5M | 12.2% | 3 | 5M | 8.2% | 5 |
| Apr 2026 | 7.5M | 13.1% | 3 | 5M | 8.7% | 4 |
| May 2026 | 7.5M | 12.1% | 3 | 5M | 8.1% | 4 |
| Jun 2026 | 7.5M | 12.3% | 3 | 5M | 8.2% | 4 |
| Jul 2026 | 7.5M | 12.5% | 3 | 6.1M | 10.2% | 4 |
| Aug 2026 | 7.5M | 12.8% | 3 | 5M | 8.6% | 4 |
| Sep 2026 | 7.5M | 12.8% | 3 | 5M | 8.6% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kroger’s and Safeway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kroger**: Measured on the search term “kroger”.
- **Safeway**: Measured on the search term “safeway”.

- [Kroger profile](/demand/us/brands/kroger)
- [Safeway profile](/demand/us/brands/safeway)
- [All grocery chains in the United States](/demand/us/categories/us-grocery-chains): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Kroger or Safeway more popular in search?

In September 2026, Kroger had more branded searches than Safeway among grocery chains in the United States. Kroger had about 7.5 million branded searches, while Safeway had 5 million. Kroger made up 12.8% of all grocery chain searches we track, and Safeway accounted for 8.6%.

## Cite this page

Brandwave. "Kroger vs Safeway: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/kroger-vs-safeway

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/kroger-vs-safeway. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.