---
title: "Kroger vs Publix: Which is searched more in the United States?"
description: "Is Kroger or Publix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Grocery chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/kroger-vs-publix"
publisher: "Brandwave"
---

# Kroger vs Publix: Which is searched more in the United States?

Is Kroger or Publix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Grocery chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kroger and Publix
- **Competitive set**: Grocery chains
- **Market**: United States
- **Month measured**: Sep 2026
- **Kroger Share of Search**: 12.8%
- **Publix Share of Search**: 7%

## Is Kroger or Publix more popular in search?

- In September 2026, Kroger had more branded searches than Publix among grocery chains in the United States. Kroger had about 7.5 million branded searches, while Publix had 4.1 million. Kroger made up 12.8% of all grocery chain searches we track, and Publix accounted for 7%.
- Kroger was ahead of Publix in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kroger’s share of searches among grocery chains in the United States moved from 12.1% to 12.8%, and its estimated monthly branded searches held steady at 7.5M.
- Across the 12 months ending September 2026, Publix’s share of searches among grocery chains in the United States moved from 8.1% to 7%, and its estimated monthly branded searches moved from 5M to 4.1M.

## Top grocery chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Kroger and Publix were each mentioned in one out of three: in one of the three ChatGPT answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Aldi | 1st | 3 of 3 | 3 of 3 |
| Trader Joe's | 2nd | 2 of 3 | 2 of 3 |
| H-E-B | 3rd | 2 of 3 | 2 of 3 |
| Publix | 4th | 1 of 3 | 1 of 3 |
| Whole Foods Market | 5th | 2 of 3 | 2 of 3 |
| WinCo Foods | 5th | 2 of 3 | 2 of 3 |
| Wegmans | 7th | 1 of 3 | 1 of 3 |
| Kroger | 8th | 1 of 3 | 1 of 3 |
| Safeway | Not ranked | 0 of 3 | 0 of 3 |
| Meijer | Not ranked | 0 of 3 | 0 of 3 |
| Food Lion | Not ranked | 0 of 3 | 0 of 3 |
| Albertsons | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about grocery chains

- Asked ChatGPT "Which grocery store chain is the best in the US?": 1. Trader Joe's, 2. Aldi, 3. H-E-B, 4. Whole Foods Market
- Asked ChatGPT "What are the best supermarket chains in the US?": 1. H-E-B, 2. Trader Joe's, 3. Publix, 4. Aldi, 5. Wegmans, 6. Whole Foods Market, 7. Kroger, 8. WinCo Foods
- Asked ChatGPT "Which grocery chain in the US has the lowest prices?": 1. Aldi, 2. WinCo Foods

Not named in any answer: Safeway, Meijer, Food Lion and Albertsons.

Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026.

## How did search popularity change for United States grocery chains in September 2026?

- In September 2026, Publix rose from 6th to 5th among grocery chains in the United States.

## Month by month

| Month | Kroger estimated searches | Kroger Share of Search | Kroger rank | Publix estimated searches | Publix Share of Search | Publix rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 7.5M | 12.1% | 3 | 5M | 8.1% | 4 |
| Nov 2025 | 9.1M | 13.7% | 3 | 5M | 7.5% | 4 |
| Dec 2025 | 9.1M | 13% | 3 | 6.1M | 8.7% | 4 |
| Jan 2026 | 7.5M | 12.6% | 3 | 5M | 8.5% | 4 |
| Feb 2026 | 7.5M | 14% | 3 | 4.1M | 7.7% | 4 |
| Mar 2026 | 7.5M | 12.2% | 3 | 5M | 8.2% | 4 |
| Apr 2026 | 7.5M | 13.1% | 3 | 4.1M | 7.1% | 5 |
| May 2026 | 7.5M | 12.1% | 3 | 4.1M | 6.6% | 6 |
| Jun 2026 | 7.5M | 12.3% | 3 | 4.1M | 6.7% | 6 |
| Jul 2026 | 7.5M | 12.5% | 3 | 4.1M | 6.8% | 6 |
| Aug 2026 | 7.5M | 12.8% | 3 | 4.1M | 7% | 6 |
| Sep 2026 | 7.5M | 12.8% | 3 | 4.1M | 7% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kroger’s and Publix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kroger**: Measured on the search term “kroger”.
- **Publix**: Measured on the search term “publix”.

- [Kroger profile](/demand/us/brands/kroger)
- [Publix profile](/demand/us/brands/publix)
- [All grocery chains in the United States](/demand/us/categories/us-grocery-chains): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Kroger or Publix more popular in search?

In September 2026, Kroger had more branded searches than Publix among grocery chains in the United States. Kroger had about 7.5 million branded searches, while Publix had 4.1 million. Kroger made up 12.8% of all grocery chain searches we track, and Publix accounted for 7%.

## Cite this page

Brandwave. "Kroger vs Publix: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/kroger-vs-publix

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/kroger-vs-publix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
