--- title: "Kobalt vs Troy-Bilt: Which is searched more in the United States?" description: "Is Kobalt or Troy-Bilt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lawn mower brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/kobalt-vs-troy-bilt" publisher: "Brandwave" --- # Kobalt vs Troy-Bilt: Which is searched more in the United States? Is Kobalt or Troy-Bilt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lawn mower brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kobalt and Troy-Bilt - **Competitive set**: Lawn mower brands - **Market**: United States - **Month measured**: Sep 2026 - **Kobalt Share of Search**: 2.2% - **Troy-Bilt Share of Search**: 6% ## Is Kobalt or Troy-Bilt more popular in search? - In September 2026, Troy-Bilt had more branded searches than Kobalt among lawn mower brands in the United States. Troy-Bilt had about 18,100 branded searches, while Kobalt had 6,600. Troy-Bilt made up 6% of all lawn mower brand searches we track, and Kobalt accounted for 2.2%. - Troy-Bilt was ahead of Kobalt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kobalt’s share of searches among lawn mower brands in the United States moved from 1.8% to 2.2%, and its estimated monthly branded searches moved from 3.6K to 6.6K. - Across the 12 months ending September 2026, Troy-Bilt’s share of searches among lawn mower brands in the United States moved from 4.9% to 6%, and its estimated monthly branded searches moved from 9.9K to 18.1K. ## Top lawn mower brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kobalt was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Troy-Bilt did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toro | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Greenworks | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Honda Power Equipment | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Ryobi | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | John Deere | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Kobalt | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Husqvarna | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Craftsman | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Snapper | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Troy-Bilt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cub Cadet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | WORX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lawn mower brands - Asked ChatGPT "Which lawn mower should I buy?": 1. John Deere, 2. Ryobi - Asked ChatGPT "What are the most reliable lawn mower brands?": 1. Honda Power Equipment, 2. Toro, 3. John Deere, 4. Husqvarna, 5. Snapper - Asked ChatGPT "What is the best self propelled lawn mower?": 1. Toro, 2. Greenworks - Searched Google, AI Overview "lawn mower": 1. Greenworks, 2. Kobalt - Searched Google, AI Overview "self propelled lawn mower": 1. Toro, 2. Ryobi, 3. Craftsman Not named in any answer: Troy-Bilt, DeWalt, Cub Cadet and WORX. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States lawn mower brands in September 2026? - In September 2026, Troy-Bilt gained share of searches among lawn mower brands in the United States, from 5.4% to 6%. - Estimated monthly branded searches for Kobalt in the United States rose 83.3% over 12 measured months, from 3.6K to 6.6K in September 2026. ## Month by month | Month | Kobalt estimated searches | Kobalt Share of Search | Kobalt rank | Troy-Bilt estimated searches | Troy-Bilt Share of Search | Troy-Bilt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 1.8% | 12 | 9.9K | 4.9% | 8 | | Nov 2025 | 2.4K | 1.6% | 12 | 6.6K | 4.5% | 9 | | Dec 2025 | 1.6K | 1.7% | 12 | 5.4K | 5.7% | 8 | | Jan 2026 | 1.9K | 1.7% | 12 | 6.6K | 6% | 7 | | Feb 2026 | 2.4K | 1.7% | 12 | 12.1K | 8.7% | 6 | | Mar 2026 | 6.6K | 1.7% | 12 | 18.1K | 4.5% | 8 | | Apr 2026 | 12.1K | 2% | 12 | 27.1K | 4.5% | 9 | | May 2026 | 12.1K | 2.1% | 12 | 27.1K | 4.7% | 9 | | Jun 2026 | 9.9K | 2% | 12 | 27.1K | 5.6% | 8 | | Jul 2026 | 8.1K | 2% | 12 | 22.2K | 5.4% | 8 | | Aug 2026 | 8.1K | 2% | 12 | 22.2K | 5.4% | 8 | | Sep 2026 | 6.6K | 2.2% | 12 | 18.1K | 6% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Kobalt’s and Troy-Bilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kobalt**: Measured on the search term “kobalt lawn mower”. - **Troy-Bilt**: Measured on the search term “troy bilt lawn mower”. - [Kobalt profile](/demand/us/brands/kobalt) - [Troy-Bilt profile](/demand/us/brands/troy-bilt) - [All lawn mower brands in the United States](/demand/us/categories/us-lawn-mower-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kobalt or Troy-Bilt more popular in search? In September 2026, Troy-Bilt had more branded searches than Kobalt among lawn mower brands in the United States. Troy-Bilt had about 18,100 branded searches, while Kobalt had 6,600. Troy-Bilt made up 6% of all lawn mower brand searches we track, and Kobalt accounted for 2.2%. ## Cite this page Brandwave. "Kobalt vs Troy-Bilt: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/kobalt-vs-troy-bilt This page is also available as HTML at https://gobrandwave.com/demand/us/compare/kobalt-vs-troy-bilt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.